A whole lotta clickin’: Microsoft launches its first Surface ad

a whole lotta clickin microsoft launches first surface ad

Check out our review of the Microsoft Surface with Windows RT tablet.

OK here we go, it’s lift-off for Microsoft’s Surface ad campaign, a week before the tablet is due to launch.

Microsoft’s first ad for its new tablet is a stylish 60-second skit, an all-clicking, all-dancing affair featuring, among others, young families, business workers, dancing schoolgirls, smooching senior citizens and a whole lot of colorful Surface tablets. The wide range of participants in the ad is the Redmond-based company saying, “Hey, this tablet’s for you (oh, and you and you and……).”

It’s more of a teaser than anything else – there’s nothing about specs and no pricing information – designed to create awareness and make those who haven’t heard about Microsoft’s first foray into the tablet world look up and say, “What’s that all about then?”

a whole lotta clickin microsoft launches first surface ad tablet

The ad starts in silence – you might think your video player is on mute at first. Then things start to make sense. It’s all about the click – the click the tablet makes when it connects with its magnetic Touch Cover keyboard; the click it makes when the kickstand is put into action. Within seconds, the screen is filled with a mass of dancing people clicking their tablets to the music. And, well, that’s about it. You can check out the new ad below.

Microsoft’s upcoming Surface tablet has a 10.6-inch display with a 16:9 aspect ratio and comes together with the Touch Cover click-on (yes, it clicks on, did we mention that?) keyboard. The tablet comprises two models, one powered by Windows 8 Pro and a more basic version running Windows RT.

The RT model launches next week while the Surface Pro is expected to be available early 2013.

The Surface’s price tag is still a mystery, though last month Microsoft boss Steve Ballmer dashed hopes of a cut-price tablet when he suggested a likely launch price of between $300 and $800. C’mon Steve, you could’ve narrowed the range a little, no?

Next week looks set to be a busy one in the world of tablet computers, with Apple reportedly unveiling (no, really, it might be happening) its iPad Mini on October 23, three days before the launch of the Surface.

Product Review

With the S10e and S10 Plus, do we really need the Samsung Galaxy S10?

The Galaxy S10 is the middle child in this year’s Galaxy S10 range, between the Galaxy S10e, and the Galaxy S10 Plus. There’s no striking reason to buy it, but it’s still an excellent phone you’ll be happy with.
Computing

Get the Surface Pro 6, with keyboard included, for $1,000 at Microsoft

Thinking of buying a Surface Pro 6? Microsoft is currently running a deal on its latest Windows 2-in-1, letting you bring one home for $1,000 with the keyboard included in the price.
Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Mobile

Huawei has a bold Plan B should tensions affect its software relationships

Huawei has its own software for smartphones and computers prepared, should its relationship with Google and Microsoft be adversely affected by ongoing tensions between it and the U.S..
Cars

Sibling rivalry: The Tesla Model Y takes on the Tesla Model 3

Tesla expanded its lineup with a fourth car named Model Y. It's an electric crossover positioned as a more spacious alternative to the Model 3. The two cars share about 75 percent of their components, but they're aimed at different buyers.
Mobile

The 2018 iPad is often the best iPad for most people — and now it’s only $250

Apple may have recently taken the wraps off of a new iPad Air and iPad Mini, but it's still the standard iPad that is best for most people. Now, the standard iPad has gotten a pretty significant discount -- it's down from $330 to $250.
Product Review

The new iPad Mini certainly isn’t a beauty, but it performs like a beast

Apple’s new iPad Mini has beastly performance, fluid iOS 12 software, and good battery life. It also looks like it came straight out of 2015, because the design hasn’t been changed. Here are our impressions of Apple’s new 7.9-inch…
Photography

Looking to keep prying eyes at bay? Here's how to hide photos on your iPhone

People take tons of photos using their smartphones, but not all are meant to be shared or seen. Luckily, hiding photos on your iOS device is easy, whether you want to use built-in utilities or apps with added security.
Wearables

Fitbit Versa Lite tips and tricks to get started with your new smartwatch

Got your hands on a Fitbit Versa Lite? The smartwatch may be the pared down version of the more expensive Fitbit Versa, but there's still plenty for you to tweak in the settings. Here are our Fitbit Versa Lite tips and tricks.
Smart Home

Postmates now offers a way to get free delivery on meal orders

Postmates is offering customers the chance to order meals with free delivery. But you'll have to be cool with the idea of waiting a little longer, as the delivery driver will be carrying other meals for different customers.
News

Browse safely and securely with Opera’s unlimited VPN on Android

Opera has added a new VPN to its Android browser, offering an easy way to keep your privacy and data locked up solid, and with no limits on usage or cost, you can keep it on all the time.
Mobile

Need a quick battery boost? Try one of our favorite portable chargers

Battery life still tops the polls when it comes to smartphone concerns. If it’s bugging you, then maybe it’s time to snag yourself a portable charger. Here are our picks for the best portable chargers.
Mobile

You can now listen to Google Podcasts on your desktop without the app

The Google Podcasts app is no longer entirely necessary to listen to the podcasts it offers. With a simple tweak of the sharing URL, you can listen to a Google Podcasts podcast on your desktop or laptop without the app.
Mobile

The Samsung Galaxy S10 5G might be a few short weeks away from launch

Samsung has announced a whopping four new Galaxy S10 devices, from the low-cost S10e to the triple-camera S10 and S10 Plus. But it's the Galaxy S10 5G that steals the show as it's among the first 5G-ready smartphones to hit the market.