Acer decides to pull out of India's smartphone market, at least for now

acer smartphone sales india liquid jade 2 0632
Andy Boxall/Digital Trends
After entering India’s smartphone market in 2010, things have now significantly changed for Acer. Although it initially saw its fair share of success, the company’s recent struggles in the world’s fastest growing market  have now led to the announcement that it will halt smartphone sales in India, reports Business Standard.

Acer India managing director Harish Kohli confirmed the move, though the executive placed part of the blame on changes made to the country’s “Make in India” government initiative. Piloted by Prime Minister of India Narendra Modi, Make in India encourages manufacturers to set up shop in India instead of elsewhere.

“We decided to come back [with smartphones] last year. However, [with] the change in government policies of Make in India and other aspects, our realization has been that it is too much of a market which is left to the smaller brands rather than any larger brands trying to enter at this particular stage,” said Kohli.

These “other aspects” include Acer trying to offer quality products at the lowest prices, as well as other smartphone manufacturers focusing primarily on price at the expense of quality, at least from Acer’s perspective.

“Today, mobiles have become a commodity from a price-point basis, rather than an experience basis. There are very few products based on experience,” said Kohli. “When you are into that kind of a space, it is a decision you need to take, whether to produce a quality product and bleed or just copy others and make a product for that particular price point.”

According to analysts, however, there were other reasons behind Acer’s exit from India’s smartphone market. Acer reportedly did not scale the distribution of its smartphones in the country. Furthermore, Acer did not follow other manufacturers’ lead by holding online flash sales, a tactic used by the likes of Xiaomi and OnePlus to sell as many handsets during a set period of time as possible by slashing prices. As a result, Acer only sold around 30,000 smartphones in 2016, in contrast to the three million Xiaomi sold between July and September.

The impact of this decision is not just contained to India — Acer’s 0.04 percent market share in the global smartphone market will likely take a hit, making it harder for the company to make its smartphone brand sufficiently visible.

Emerging Tech

Awesome Tech You Can’t Buy Yet: Booze-filled ski poles and crypto piggy banks

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it sure is fun to gawk!
Mobile

Midrange phones can’t do A.I., but MediaTek’s P90 chip aims to change that

MediaTek has announced the Helio P90 mobile processor, which it says will bring the best A.I. features we see on high-end smartphones, to the mid-range. We spoke to the company about the chip.
Mobile

The Galaxy S10 may be announced before MWC, sell for up to $1,750

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.
Computing

Intel answers Qualcomm's new PC processors by pairing Core and Atom in 'Foveros'

Intel has announced a new packaging technology called 'Foveros' that makes it easier for the company to place multiple chips together on one package. That includes chips based on different Intel architectures, like Core and Atom.
Mobile

Why Honor’s new screen is the hole-y grail in quest to ditch the notch

Honor will release a smartphone with an in-screen camera in the new year, a trend which is gathering momentum in the industry. Honor said it has cracked the formula, and explains what's special about its All-View Display.
Smart Home

These activists are hacking housing problems in NYC using apps and data

There are 1.2 million people living in "deficient" housing in New York City and now these coders are making easy-to-use, intuitive apps designed to give tenants a fighting chance against unscrupulous landlords.
Mobile

Google Assistant will alert you if it thinks your flight will be delayed

Google Assistant will soon be able to alert you if your flight is delayed. Using historical flight status data and machine learning, the service can even predict a flight delay before it's been officially confirmed.
Mobile

Forget 3 being a crowd, 4 is the magic number on the Huawei P30 Pro

Huawei's sequel to the P20 Pro, the P30 Pro, has already started to leak ahead of its 2019 announcement and release. The company is likely to improve even further on the P20 Pro's excellent camera.
Deals

Here are 19 portable tech gadgets you’ll want to use every day

If you're looking for portable tech to keep you charged up while on the go (or for some great stocking stuffer ideas), we've rounded up 19 must-have gadgets. You'll find everything from a mini gaming controller to a folding Bluetooth…
Mobile

How to use Samsung’s Bixby assistant for all of your smartphone tasks

Samsung Bixby is a powerful tool, but not the most intuitive one we've encountered. Here's how to set up and use every feature of Samsung's digital assistant, as well as what to expect in the future.
Mobile

Declutter your life with our favorite wireless chargers for Android and iPhones

We checked out the best wireless phone chargers to make tangles and uncooperative ports a thing of the past. Whether you have an iPhone or Android, find out which wireless charging pads are worth buying, and how their features compare.
Mobile

Microsoft patent filing shows wearable that mitigates involuntary movements

A patent application from Microsoft has shown the company is looking into using wearable technology to alleviate symptoms from various diseases and disorders that cause involuntary movements.
Mobile

AT&T makes 5G a reality for a dozen U.S. cities, with more to come in 2019

Ready to experience a radical transformation in mobile communication? AT&T is launching mobile 5G in cities across the country over the next few months. Here's everything you need to know about the AT&T 5G rollout.
Mobile

5G’s arrival is transforming tech. Here’s everything you need to know to keep up

It has been years in the making, but 5G is finally becoming a reality. While 5G coverage is still extremely limited, expect to see it expand in 2019. Not sure what 5G even is? Here's everything you need to know.