Adobe takes a close look at Apple before the March 21 event

adi apple event beats products

Next Monday will be a big day for Apple enthusiasts (and mobile phone users everywhere), with the iEmpire gearing up for its mysterious “Let Us Loop You In” media event. But in anticipation of all the excitement, the Adobe Digital Index team has taken a closer look at the Cupertino-based firm and its competitors, looking into consumer data from Adobe Analytics, Adobe Social, and Adobe Primetime. And while Apple is still as powerful as ever, competition may be heating up when it comes to their market dominance.

As per Adobe Digital Index’s market research, website visits from Chrome on smartphones outpaced those from Safari by a whopping 127 percent. Even when examining iOS device browser usage, Safari wasn’t that much more popular. Forty-three percent of iPhone users prefer the native browser (Safari), but a surprising 33 percent would rather use Chrome. Both browsers, however, saw a significant year-over-year increase in visits — 34 percent for Safari, and 19 percent for Chrome.

When it comes to tablets, it looks like the variants on the iPad haven’t done much for the market. While smartphone page views have grown 18 percent since 2012, tablet page views have seen much less robust improvement — pageviews have gone up just 4 percent in the last several years. And whereas smartphones drive 76 percent of all mobile visits (with 46 percent coming from iPhones and 30 percent coming from Android devices), tablets account for just 24 percent. That said, the iPad is certainly more popular than any Android competitor — tablets comprised 44 percent of mobile device sales last year, 84 percent of them bore an Apple logo. Still, interest in these devices are slowing, with visits from iPads down 7 percent from last year.

But perhaps most concerning for Apple is Adobe’s finding that social sentiment for the Apple brand fell in February. According to the market report, “Across North America, EMEA, and APAC, consumer sentiment has been trending toward disappointment. Of the rumored products to be revealed, iPhone SE drives the most conversations on social.”

So pressure’s on, Apple. Monday’s announcements better be good ones.

Product Review

The MacBook Air plays the oldies we love, but the band is getting old

We’ve waited for a long time for an update to the MacBook Air, and Apple finally delivered one. With a lot of features ported over from the MacBook Pro, is this new laptop what Apple fans have always wanted?

The best iPhone deals for November 2018

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for November 2018.

The best iPad deals for November 2018

In the wide world of tablets, Apple is still the king. If you're on team Apple and just can't live without iOS, we've curated an up-to-date list of all of the best iPad deals currently available for November 2018.

The best Apple Watch deals for November 2018

The Apple Watch has surged to prominence in recent years. If you're in the market for an iOS wearable, we've sniffed out the best Apple Watch deals available right now for all three models of this great smartwatch.

New sensor from L’Oréal tracks UV exposure to keep your skin safe from the sun

L'Oréal has announced a new wearable sensor that attaches to your clothing and can track ultraviolet light. The sensor uses NFC instead of Bluetooth -- meaning it doesn't need a battery to work properly.

Uber rolls out rewards program that lets its most loyal riders lock in prices

Uber launched a new loyalty program today called Uber Rewards. It offers frequent riders credits to Uber Eats, car upgrades, and the ability to lock in prices on their most traveled routes.

Motorola Moto G7: Here’s everything we know

The Moto G6 range is still relatively new to the market, but rumors have already started about the Moto G7, which is expected some time in 2019. Apparently, a G7 Power version will be joining the G7, G7 Play, and G7 Plus.

15 tips for keeping your vault-dwellers alive in ‘Fallout Shelter’

The wasteland can be an unfriendly place, if you don't know what you're doing. Here are 15 tips that will help your vault thrive in Fallout Shelter, including information on questing.

T-Mobile's new Revvl 2, Revvl 2 Plus are now available for purchase

Last year, T-Mobile launched its own line of branded smartphones. As a follow-up to their predecessors, the carrier has unveiled the Revvl 2 and Revvl 2 Plus -- complete with a sleeker design. Here's everything you need to know.

How to take great photos with the Pixel 3, the best camera phone around

You’ve scored yourself a new Google Pixel 3 or Pixel 3 XL, and you want to take advantage of that incredible camera. We’ve got everything you need to know right here about how to snap the best photos with your Pixel 3.

Google's Wear OS update 'H' promises battery life improvements

Google has rebranded its Android Wear operating system to Wear OS. Removing the Android name may help people better understand Google-powered smartwatches, which also play nice with iOS devices. 
Smart Home

Huawei could soon take on Google and Amazon with a new digital assistant

According to a report from CNBC, Huawei is working on a new digital assistant that could try to take on the likes of Google and Amazon's Alexa. Huawei already has a digital assistant in China, but the new one will be aimed at markets…

Leak shows a third, budget Google Pixel 3 with a Snapdragon 670, headphone jack

The Google Pixel 3 and Pixel 3 XL are considered to be two of the best Android smartphones, but it looks like Google could be prepping a third. A budget Pixel 3 device that boasts some of the best features of the other two has been leaked.

Use multiple phone numbers on one device with Verizon’s ‘My Numbers’ app

For those who have separate phone numbers and devices for your work and personal lives, Verizon wants to help you get more organized. With its new "My Numbers" app, you can use up to four additional phone numbers on a single smartphone.