Skip to main content

“Affluent” iOS users spent more over Thanksgiving than Android users

best amazon tech deals 5 25 2017 online tablet shopping
Image used with permission by copyright holder
You can measure the raging iOS vs Android battle in any way you like — units sold, market share, profit margin, number of bugs on launch day, and so on — and IBM has been busy crunching the numbers to offer up a new metric. According to the company, iOS users splashed more cash on Thanksgiving than their Android counterparts, pointing to a more wealthy set of customers.

The average amount spent on a purchase by Apple users was $118.57. Those toting handsets running Google’s mobile operating system, meanwhile, spent an average of $95.25 on each item they picked up. That’s a difference of $23.32, or about one-fortieth of the price of the most expensive iPhone 6 Plus.

“Apple has a strong hold on online shopping,” Jay Henderson, director of IBM Smarter Commerce, told CNN. “IPhone and iPad buyers tend to be slightly more affluent and more comfortable with technology.” Spending amounts decreased over the course of the day, presumably as people slept off the effects of too much turkey or settled down in front of a movie.

IBM offered up some more interesting analysis for those with an interest in online spending habits. Android devices may have more of a share of the market, but Apple users are three times more likely to make a purchase on their device, something that will have Google Play bosses concerned. Half of all shopping done on Thursday in the U.S. was done on a mobile device — back in 2010, that figure was just 6.5 percent.

Around $254 million sales were recorded on Thursday from smartphones and tablets, according to Adobe’s calculations, but the old traditional computer isn’t dead yet — those who were browsing and shopping from a laptop or desktop accounted for 47.6 percent of all traffic and spent an average of $132.48 per order, even higher than the figure for Apple iOS users.

[Header image courtesy of LDprod / Shutterstock.com]

Editors' Recommendations

David Nield
Dave is a freelance journalist from Manchester in the north-west of England. He's been writing about technology since the…
How to block a number on Android phones and iPhones
social media moderation holding phone

Whether it is junk calls or a creepy ex, there are some people we don't want to keep getting calls from. The solution is simple, we know, all we need to do is block the number on our smartphone. But how you go about blocking a number is slightly different on each phone. Here, we present an ultimate guide of sorts for any kind of phone.
How to block a call on Android phones
Both iOS and Android offer easy options to stop unwanted calls, but since each Android smartphone manufacturer has the option to create its own interface, the steps will be different. We start with stock Android 11.
Blocking a call on stock Android 11

If you're using a phone running stock Android or that's part of the Android One program, you have three different options to block calls.
Block a spam call
Step 1: Tap to open the Phone app.

Read more
The best phones in 2024: our 15 favorite smartphones right now
The back of the Galaxy S23 Ultra, showing its green color.

Choosing the best phone in 2024 can be quite daunting, as there are so many excellent options available. Whether you are an iPhone fan, an Android user, or open to any smartphone, finding the perfect one may seem like an insurmountable challenge. But don't worry, we're here to help!

Below, we have compiled a list of our top picks for the best phones you can currently buy. We believe that there's something for everyone on this list, and we're confident that you'll find a phone that suits your preferences perfectly.

Read more
The best iPhone and Android apps for Black History Month 2024
best iPhone and Android apps for Black History Month.

February is celebrated as Black History Month to honor Black Americans' remarkable achievements and contributions. The theme for this year is "African Americans and the Arts," which shines a light on the impact of African Americans in different artistic fields, such as cultural expression, visual and performing arts, fashion, literature, and more.

In this regard, we present a list of popular iOS and Android apps developed by Black-owned businesses and cover various topics such as finance, entertainment, wellness, and more. These apps run on all the latest smartphones, including the Samsung Galaxy S24 Ultra and iPhone 15 Pro.
Calendly

Read more