Airbnb’s new ad campaign aims to convince New Yorkers it’s good for their city

airbnbs new ad campaign york city airbnb
New York City hasn’t exactly embraced Airbnb with open arms. The city’s hotels have accused the company of violating several New York state laws and running a series of illegal hotels. In addition, New York legislators believe that many Airbnb hosts are breaking housing laws and the terms of their lease agreements. For its part, Airbnb contends that its service is perfectly legal and if it’s not, it should be.

The company aims to convince lawmakers to revise a 2010 law that forbids New York City residents from renting their apartments for less than 29 days. It also hopes to find a way to pay taxes just like hotels do. In New York City, those who rent hotel rooms are taxed a 14.75 percent occupancy tax, which then goes to the hotel. Airbnb wants to collect that tax for the hosts, so they don’t have to and then pay them back.

So far, lawmakers haven’t warmed to Airbnb’s proposals, landlords continue to argue against the company, and hotels claim that the service is damaging their business prospects. Having hit a legal brick wall, Airbnb decided to take its arguments to the streets.

The company has an advocacy website, is airing several commercials with Airbnb hosts who say the service has earned them much needed extra income, is sponsoring the NYC marathon, and now, it’s posted tons of ads all over the subway.

“New Yorkers agree: Airbnb is good for NYC,” read the ads, which display photos of the hosts from the company’s commercials. The ads are located in subway stations and in the train cars themselves. As with any massive ad campaign in the NYC subway, Airbnb’s ads dominate nearly every advertising service in the train car.

It’s unclear how well the ad campaign will work on New Yorkers, but it’s undeniable that Airbnb does bring a lot of money into the city overall, infusing local businesses with cash, revitalizing neighborhoods that tourists wouldn’t normally visit, and boosting apartment owners’ and renters’ incomes.

According to Airbnb’s statistics, the service brought $632 million into the city in 2013 alone. The company also says that 82 percent of its hosts offer apartment spaces outside of typical tourist zones, which helps spur growth in other neighborhoods. In an attempt to make lawmakers happy, Airbnb also says that NYC stands to make $21 million in taxes if it supports the company.


We toured the Google Hardware Store pop-up in New York: Here’s what it’s like

To show off its slew of new products, Google is opening up pop-up shops in New York and Chicago starting October 18. You'll be able to buy products -- such as the Pixel 3 or the Google Home Hub -- at the Google Hardware Store.
Home Theater

What’s new on Hulu and what’s leaving in November 2018

Our complete list of what's new on Hulu for November 2018, our personal favorites, and which titles will be removed will help you catch up on all the site has to offer -- and ensure you don't miss any titles heading into the streaming…
Home Theater

What’s new on Amazon Prime Video (November 2018)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in October and November 2018, from new original series to classic films.

World’s first 49-inch, dual QHD curved monitor tops Dell’s new line of displays

Dell's world's first 49-inch dual QHD curved monitor and other new displays come packed with innovative design features and technologies aimed at meeting demands of workflows everywhere.

Verizon's newest deals can net you $500 off the LG V40 ThinQ

Looking for a new LG flagship? The LG V40 ThinQ is here, and it's bringing a familiar style, two more camera lenses, and upgraded specs. Here's absolutely everything you need to know about the LG V40 ThinQ.

Pixel 3 XL vs. Pixel 2 XL vs. Pixel XL: Which XL is best for you?

A Google Pixel XL is the best phone to get if you want the perfect Android experience on a big screen. However, with the release of the Pixel 3 XL, you have more choices then ever. Which Pixel XL should you buy?

Huawei is working on a 5G foldable phone, the Mate 20 X may be its template

Huawei is working on a folding 5G smartphone, according to the company's CEO, Richard Yu. He also provoked speculation the phone may have something in common with the massive Mate 20 X and its 7.2-inch screen.

LG V40 ThinQ vs. Samsung Galaxy Note 9: Can the V40 unseat the king?

The LG V40 ThinQ is packing a massive display and an incredible five lenses, making it a unique offering in the market. But is it better than the Galaxy Note 9, another phone with a huge display and great cameras?

There are four versions of the Mate 20, but which one is the best?

Huawei revealed its full range of Mate 20 handsets, and it seems that there is a device that fits everyone's needs. We've compared all the options, including the Huawei Mate 20 Pro, the Mate 20 X, the Mate 20, and the Mate 20 Lite.

Keep your new Google phone pixel perfect with the best Pixel 3 cases

If you want your new Google phone to stay pixel perfect, then you should snag one of the best Pixel 3 cases. We've scoped out some of your best options so far based on different styles, levels of protection, and budgets.

Apple sends out invites for October hardware event, new iPad Pro expected

The new iPhone XS, iPhone XR, and Apple Watch aren't the last devices we'll see from Apple in 2018. There are plenty of rumors about a new iPad coming this year too, and it may share some design similarities with the new phones.

Number not recognized? Here's why you're receiving calls from 'Scam Likely'

While it may seem like a bold marketing move to tag your calls "Scam Likely," these alerts are actually your carrier's way of helping you identify scams. Here, we'll walk you through what exactly these markers mean and how you can turn them…

How much is Spotify Premium, and how can you get it at a discount?

Having access to millions of songs comes at a price -- albeit, a pretty small one. Before you figure out how much is Spotify Premium going to cost you, you will want to see if you qualify for a discounted (or even free) subscription.

Master your new Google phone with these handy Pixel 3 and 3 XL tips

If you’re hunting for some Pixel 3 tips to help you get more from your Google phone, then you’ll find them right here. We’ve got tips for shortcuts, camera controls, and more. All these tips will also work for the Pixel 3 XL.