Amazon’s first ad for new handset is more Amazon Prime than Fire Phone

amazon releases first ad fire phone
So, here it is, Amazon’s first TV ad for its soon-to-release Fire Phone.

Set in a coffee shop, from the off we see a couple of kids at one table, two female buddies at another, a prominently featured boiled egg, and, of course, the Fire Phone. Two of them, in fact. One for each kid.

The 30-second ad (below) tells us pretty much zilch about the new handset’s capabilities, choosing instead to focus on trying to impress us with the “tons” of content available via Amazon Prime.

As the two whippersnappers are telling each other what they have on their shiny new Amazon smartphone (she, Pinterest and Sheryl Sandberg’s Lean In book; he, Twitter and Minecraft), the women at the next table take an interest.

“I guess you guys are all set,” says one.

The girl holds up her phone and confidently explains that all the stuff on her handset came via Amazon Prime, which buyers of the new device can use free for a year.

That’s all, folks

And that’s pretty much it, apart from the boy’s closing line that leaves the woman having to collect her jaw from the table: “I’ve been on this earth nine years and I’ve never seen anything like it,” he says of the phone. Or Amazon Prime.

So, nothing about Firefly, nothing about Dynamic Perspective, and nothing about the boiled egg.

The device starts shipping next week and is Amazon’s first stab at a smartphone. The 4.7-inch handset comes with a 2.2GHz Qualcomm Snapdragon 800 quad-core processor, 32/64GB of storage, and 2GB of RAM.

Its 13-megapixel rear camera comprises an f/2.0 lens and image stabilization, and includes features such as panorama and burst modes.

The new device – an AT&T exclusive – costs from $200 with a two-year contract, or $27 per month if you go with a Next plan. The full price of the handset is $650 for the 32GB version or $750 for the 64GB unit.

Shipping starts on July 25.

[DT’s already had a chance to put the Fire Phone through its paces – read all about our experience here.]

Mobile

You can now listen to Google Podcasts on your desktop without the app

The Google Podcasts app is no longer entirely necessary to listen to the podcasts it offers. With a simple tweak of the sharing URL, you can listen to a Google Podcasts podcast on your desktop or laptop without the app.
Movies & TV

'Prime'-time TV: Here are the best shows on Amazon Prime right now

There's more to Amazon Prime than free two-day shipping, including access to a number of phenomenal shows at no extra cost. To make the sifting easier, here are our favorite shows currently streaming on Amazon Prime.
Movies & TV

The best movies on Amazon Prime right now (March 2019)

Prime Video provides subscribers with access to a host of fantastic films, but sorting through the catalog can be an undertaking. Luckily, we've done the work for you. Here are the best movies on Amazon Prime Video right now.
Smart Home

Which is better, the original Echo or the Echo Dot? We compare them

Amazon Echo vs. Dot: Having Alexa answer your questions is nothing short of futuristic, but which device should you get? There are some big differences between the two, especially in size, sound, and cost.
Home Theater

What’s new on Amazon Prime Video and what’s leaving in April 2019

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in March and April, from new original series to classic films.
Mobile

The Samsung Galaxy S10 5G might be a few short weeks away from launch

Samsung has announced a whopping four new Galaxy S10 devices, from the low-cost S10e to the triple-camera S10 and S10 Plus. But it's the Galaxy S10 5G that steals the show as it's among the first 5G-ready smartphones to hit the market.
Computing

T-Mobile goes after big cable companies, pilots wireless home internet service

In a shot at big cable companies, T-Mobile is launching a new pilot program to bring an unlimited wireless LTE home internet service to up to 50,000 homes across the United States by the end of 2019.
Mobile

Type away on the best iPad keyboard cases, from the Mini to the Pro

Whether you're looking to replace your laptop with a tablet or merely want to increase your typing speed, a physical iPad keyboard is the perfect companion to the iPad. Check out our top picks for every available iPad model.
Mobile

Apple patent suggests Apple Watch bands could have built-in fitness indicators

Apple may be exploring ways to make Apple Watch bands a little more useful. A new patent has been filed by Apple that suggests Apple Watch bands could eventually have indicators for things like fitness goals.
Mobile

Apple patents hint at improved Apple Store and unboxing experiences

It looks like Apple is working on ways to improve the Apple Store and product unboxing experiences. The company has been awarded a few patents, largely for tech that can be used in product packaging to ensure products stay charged.
Wearables

Fossil made a smartwatch in 2004, and it’s part of a new brand retrospective

Fossil has been making watches for 35 years, and to celebrate the anniversary, it has a new retrospective exhibit complete with the first smartwatch it made — the Wrist Net watch from 2004.
Deals

Make some time for the best smartwatch deals for March 2019

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.
Wearables

Fossil is working on a smartwatch with BMW, and it’s coming next year

Fossil, the watch company that makes smartwatches under its own name and partners with other major brands too, intends to launch a smartwatch with car manufacturer BMW in the future.
Social Media

A Facebook, Instagram bug exposed millions of passwords to its employees

Facebook, Facebook Lite, and Instagram passwords weren't properly encrypted and could be viewed by employees, the company said Thursday. The network estimates millions of users were affected.