All hail ‘iPad,’ Apple’s most affordable full-size tablet yet

A red iPhone wasn’t the only thing Apple had up its sleeve this week. On Tuesday, the Cupertino, California company announced a new 9.7-inch iPad that’s intended to replace the iPad Air 2, which has been discontinued. It starts at $330.

The new entry-level new iPad, which Apple is simply calling “the iPad,” features the firm’s speedy A9 processor, a Retina (2,048 x 1,536 pixels) display, a battery that lasts about 10 hours on a charge, and virtually the same specifications as the outgoing iPad Air 2. It boasts an 8 MP rear iSight camera, a 1.2 MP front-facing FaceTime camera, two speakers, a Touch ID fingerprint sensor, support for Apple Pay, and accouterments you’d expect — namely, a 3.5mm headphone jack, Wi-Fi 802.11ac, and Bluetooth 4.2.

“iPad is the world’s most popular tablet. Customers love the large, 9.7-inch display for everything from watching TV and movies to surfing the web, making FaceTime calls, and enjoying photos, and now it is even more affordable,” Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said in a press release. “New customers and anyone looking to upgrade will love this new iPad for use at home, in school, and for work, with its gorgeous Retina display, our powerful A9 chip, and access to the more than 1.3 million apps designed specifically for it.”

The new 9.7-inch iPad will launch on Friday, March 24 in Apple’s online and brick-and-mortar stores. The first batch of launch countries include Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Spain, Sweden, Switzerland, and the United Kingdom. The second wave, which includes Denmark, India, Mexico, Norway, Russia, Turkey, and other countries, will follow in April. Finally, Brazil, Taiwan, and others will get it in May.

Compared to the 9.7-inch iPad Pro, the new iPad is a step down in terms of raw processing power. The Pro features a 12 MP camera and a faster chip. But this time around, affordability seems to be the focus, and at $330, the new iPad is significantly less expensive than the $600 9.7-inch iPad Pro.

That could help spur lagging iPad sales. Last fiscal quarter, Apple sold 13.1 million iPads, compared to 16.1 million from the same time last year. The company still dominates the tablet industry with an estimated 21-percent market share, according to Strategy Analytics, but the market overall is on a downswing. A recent report from market research firm IDC showed that table vendors shipped 52.9 million tablets in the fourth quarter of 2016, down 20.1 percent from a year ago.

With any luck, the new iPad will turn things around.

Deals

Save over $350 on the Refurbished iPad 4 for a limited time

Looking to buy an iPad without having to pay that iPad price? For a limited time, you can pick up a refurbished iPad 4 for as low as $137. That's $363 less than you would pay for something brand new.
Mobile

C you soon? Rumors swirl of a USB-C port on 2019 iPhones

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.
Mobile

Apple’s iPad lineup is confusing. We break it all down for you

Trying to decide which iPad is right for you is a chore. What generation is the latest iPad? Which ones have been updated and which ones are collecting dust? Check out our iPad guide and we’ll break it down.
Mobile

A new Twitter page signals Oppo’s official launch in the U.K.

You may not have heard of them, but Oppo -- parent company of OnePlus -- is on its way to the U.K., While details on the launch are thin on the ground, we expect to hear more about this launch in the near future.
Mobile

The most expensive Galaxy S10 could be the priciest Galaxy phone we've seen

Not long now; with 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.
Computing

Yes, Android apps can run on your PC, and it's easier than you think

Wish you knew how to run Android apps in Windows? It's easier than you might think and there are a number of different ways to do it. In this guide, we break down the steps so you can follow along with ease.
Emerging Tech

CES 2019 recap: All the trends, products, and gadgets you missed

CES 2019 didn’t just give us a taste of the future, it offered a five-course meal. From 8K and Micro LED televisions to smart toilets, the show delivered with all the amazing gadgetry you could ask for. Here’s a look at all the big…
Mobile

Unleash your inner artist with the best drawing apps for the iPad Pro

The best drawing apps for the iPad Pro turn Apple's robust tablet into a canvas worthy of a true artist. Here are 20 of our current favorites, whether you're looking to keep things simple or take your art to the next level.
Android

Mobile World Congress (MWC) 2019: Complete Coverage

There's no bigger show for mobile tech geeks than Mobile World Congress in Barcelona, Spain: where flagship phones are born and intriguing new wearables shine. And this year, where foldable phones and 5G are likely to dominate the news. For…
Mobile

Biometric phone unlocks can’t be forced by feds, says U.S. judge

Fingerprint and face unlocks used to not be protected by the Fifth Amendment, but that may soon change. A judge in California has ruled biometric unlocking methods of all kinds are protected in the same way as passcodes.
Mobile

The Note 8 and S8 range now have access to the Android Pie beta

Android 9.0 Pie has been released. But is your phone getting Android 9.0 Pie, and if so, when? We've done the hard work and asked every device manufacturer to see when their devices would be getting the update.
Mobile

The Motorola Razr may return as a foldable phone — for $1,500

The Motorola Razr V3 is one of the world's most iconic phones, and it could be making a stylistic return in the form of a foldable Motorola smartphone -- but it may cost around $1,500. Is the nostalgia worth it?
Mobile

The iPhone XS Battery Case's battery has a smaller capacity than previous cases

Apple has been rumored to be working on a new iPhone battery case for the iPhone XS, iPhone XS Max, and iPhone XR. Now, those new cases are finally here, offering seven hours of extra use for each iPhone and are available for $129.
Mobile

Join the Apple club with our complete guide to switching from Android to iOS

If Android simply isn’t cutting it for you anymore, then you might be considering Apple’s warm embrace. Here’s how to make the switch from Android to iOS without losing your contacts, sleep, or hair!