Skip to main content

All the top Apple analysts are predicting lower iPhone sales

google paid to be iphone default search engine apple 6s 7855
Jessica Lee Star/Digital Trends
Most of Apple’s top analysts are predicting the first fall in iPhone sales, after an earlier report suggested large amounts of inventory were being held by suppliers, instead of being shipped to the manufacturer’s factories.

The report also claimed that Foxconn started laying off employees at one of its main factories, after receiving word that Apple needed less iPhone units.

Pacific Crest analysts Andy Hargreaves and Evan Wingren forecast 72.7 million sales in the fourth quarter of 2015 and 49.5 million sales for the first quarter of 2016, down 20 percent on last year, the lowest of the seven summaries given to Business Insider.

UBS analysts Steven Milunovich and Peter Christiansen were more positive, with a forecast of 75 million sales in the fourth quarter, through December 2015, and 50 million sales for the first quarter of 2016, representing an 18-percent drop. The analysts also predicted 220 million sales for 2016 overall, a 5-percent yearly drop.

Kulbinder Garcha of Credit Suisse forecast 76.9 million fourth-quarter sales, up slightly on last year, but 51.9 million first-quarter sales through March, a 15-percent fall from last year. Similarly, Piper Jaffray analyst Gene Munster forecast a small rise in fourth-quarter sales to 75-76 million, but a decline in first quarter sales to 55 million, a 10-percent drop on the previous year.

Katy Huberty of Morgan Stanley, one of the first to lower expectations for iPhone sales, predicted 74 million sales in the fourth quarter of 2015 and 52 million for the first quarter of 2016, with a total projection of 216 million sales in 2016, a six-percent drop.

Stifel analyst Aaron Rakers said the iPhone fourth quarter sales through December will be flat at 74.7 million, but projected 56 million first-quarter sales, representing the lowest drop out of the seven analysts, at eight percent.

Raymond James analysts predicted 224 million to 229 million total iPhone sales over 2016, a 7.2 percent reduction.

When a group of analysts all have similar predictions, they tend to be right. Apple has not said anything about production issues, so we suspect the iPhone 6S and 6S Plus are just not as interesting to customers as the iPhone 6 and 6 Plus were last year. The growth of Huawei in China might also have something to do with lower sales aswell, as the Chinese telecommunications giant begins to cement its position in its home country.

Apple might shake things up with the rumored iPhone 6C or iPhone 5E announcement in March, which could turn the rather bleak predictions into another win for the company.

Editors' Recommendations

David Curry
Former Digital Trends Contributor
David has been writing about technology for several years, following the latest trends and covering the largest events. He is…
iPhone 16: news, rumored price, release date, and more
A person holding the Apple iPhone 15 Plus and Apple iPhone 15 Pro Max.

Apple iPhone 15 Pro Max Andy Boxall / Digital Trends

We're a few months removed from the launch of the iPhone 15 and iPhone 15 Pro, so you know what that means: iPhone 16 rumors are in full force. Things are heating up, from design leaks and rumored specs to camera changes and more.

Read more
This is our best look yet at the iPhone 16’s big design changes
iPhone 15 Pro in Natural Titanium held in hand in front of a cement brick wall.

It seems Apple is prepping yet another design refresh for its smartphones this fall season. In 2023, the iPhone 15 Pro made an aesthetic deviation by serving thinner bezels and titanium looks alongside a new multi-function button. This year, it’s going to be the entry-point iPhone 16 and its Plus variant that are apparently lined up for a design refresh.

Tech commentator Sonny Dickson has shared dummy units reportedly depicting all four iPhone 16 variants, which seem to confirm what previous leaks have predicted so far. On the iPhone 15 and iPhone 15 Plus, the camera lenses dance diagonally on a square bump. Apple is reportedly ditching the current camera arrangement for their respective successors in favor of a pill-shaped vertical setup.

Read more
Everything you need to know about the massive Apple App Store outage
App Store on-screen illustration

Happy Wednesday evening, everyone! You're unwinding for the day, getting ready for a relaxing night, and ... you realize that the App Store and a bunch of other Apple services aren't working. Don't worry, you aren't alone.

What Apple services are down? When did the problems start? Is the outage still ongoing? Here's everything you need to know.
When did the App Store outage start?
According to DownDetector, reports of outages with the App Store flooded in a little after 6 p.m. ET. Reports appear to have spiked at over 6,000, indicating pretty widespread problems.

Read more