And now that Apple no longer is the only player in the game, it’s going to have to take the concerns of podcasters seriously. Spotify recently added podcast support, and of course, there’s Google’s Android entrance. That means that there isn’t just one way to get your podcast fix anymore, and that Apple may have to fight to keep both audiences and producers happy.

“We have more people than ever focused on podcasting, including engineers, editors, and programmers.” said Eddy Cue, Apple’s senior vice president of Internet Software and Services, “Podcasts hold a special place with us at Apple.”