Apple releases poetic iPad Air ad, asks ‘What will your verse be?’

apple releases poetic ipad air ad

While for many people life is about getting the kids to school on time or trying to work out why, as we get older, hair moves from growing on one’s head to growing out of nearby orifices instead, for Apple’s marketing team it’s a whole lot more profound. And when you’re trying to sell a product like the iPad, that’s kinda understandable.

Aired for the first time Sunday during the NFL playoff game between the San Francisco 49ers and the Carolina Panthers, the ad (below) is a continuation of its recently launched Life on iPad campaign. The 90-second slot features Robin Williams repeating some dialog from his 1989 movie Dead Poets Society where he waxes lyrical to a bunch of impressionable students – borrowing a few lines from Walt Whitman’s O Me! O Life! in the process – and finishes up by asking, “What will your verse be?”

Now, with this kind of weighty talk going on, the accompanying visuals aren’t going to show little Johnny playing Angry Birds or a single finger tapping out Chopsticks, of course not. Apple’s ad instead presents us with a series of awesome sights and big happenings, and as you might expect, the iPad Air is never far away – in fact, the Cupertino company wants us to know how its tablet can help us achieve great things, with the Air popping up repeatedly throughout the commercial.

The ad, titled Your Verse Anthem, shows the Air out in the field, with everyone from artists to educators, and workers to sports professionals, all making use of the tablet in a myriad of ways.

So, what do you make of Apple’s attempt to hook the iPad into the world and all its wonder – over-the-top trash or a stroke of marketing genius?

[DT’s iPad Air review]

Mobile

Mad U.K. retailer slashes 99% off Google Pixel 3a price for a few lucky buyers

The Google Pixel 3 and Pixel 3 XL are considered to be two of the best Android smartphones, but it looks like Google could be prepping a midrange line. Say hello to the Pixel 3a and Pixel 3a XL.
Mobile

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.
Mobile

Grab it as soon as it pops up: The OnePlus 7 Pro is now available for sale

The OnePlus 7 Pro has been revealed, and it's a monster of a phone with a stunning redesign, a pop-up selfie camera, powerful flagship specs, and a price that's hundreds of dollars less than the competition.
Mobile

How to use recovery mode to fix your Android phone or tablet

If you’re having a problem you can’t seem to resolve with your Android device, or maybe you want to update it or wipe the cache, recovery mode could be what you’re looking for. Here's how to get your Android phone into recovery mode.
Home Theater

Why you can’t buy Car Thing, Spotify’s first hardware device

Spotify created a voice-activated, in-car device that lets you listen to music and podcasts. But Car Thing, as it is known, is not for sale. Instead, it will be used to gather data from a limited set of customers.
Social Media

Be the master of your own Insta-verse with multiple Instagram accounts

Whether you own a small business or have separate Instagram accounts for your five cats, we'll walk you through the process of switching between your multiple accounts on your Apple or Android devices.
Mobile

The Realme X is so cheap and so good that it defies the rules of economics

The Realme X has a 48-megapixel camera, an in-display fingerprint sensor, an AMOLED screen, and a Snapdragon 710 processor, yet it costs from $220. We've tried out the phone to see if it's too good to be true.
Mobile

Can Apple or Samsung steal the OnePlus 7 Pro's flagship killer title?

OnePlus has long been the go-to for flagship specs under a flagship price. But now Apple and Samsung have challengers in the arena, and they want the Flagship Killer crown for themselves. Who wins? We found out.
Deals

Turn your Apple tablet into a laptop with one of these iPad keyboard cases

A keyboard case serves to both protect your iPad and give you a set of laptop keys. You don’t have to shell out tons of cash for a good one, either; if you’re looking for a way to turn your iPad into a 2-in-1 laptop, check these deals…
Mobile

Google Pixel 4 will reportedly ditch physical buttons and display notch

The Google Pixel 4 will reportedly feature massive design changes, including the removal of clickable power and volume keys in favor of capacitive touch areas. The smartphone is also said to be dropping the display notch.
Deals

Here’s one thing you need to do before giving your child a smartphone or tablet

Monitoring your kids' digital habits can be a challenge in today’s high-tech age, but great parental control software like Qustodio gives parents a much-needed advantage. Learn how you can protect your child from online dangers.
Emerging Tech

Experts warn 5G could interfere with weather forecasts, reducing accuracy by 30%

Experts and officials have warned that interference from 5G wireless radios could seriously compromise the ability to forecast weather, including the prediction of extreme weather events like hurricanes.
Mobile

Treat yo' selfie with one of these 13 apps made to beautify your pics

Selfies might be a phenomenon second only to karaoke, but they're not the easiest thing in the world to create. Thankfully, these awesome selfie apps for Android and iOS will make beautifying your self-portraits easier than capturing them.
Mobile

The best bezel-less phones cut all the right corners without losing space

As the smartphone industry marches toward a bezel-less future, we compare the shrinking bezels on the latest and greatest devices. Find out which manufacturers have the smallest bezels on their smartphone as we compare them side by side.