Apple scoops major ad industry award for its ‘Shot on iPhone 6’ campaign

apple scoops major ad award for its shot on iphone 6 campaign
Hyeong Jun K
Apple has scooped top prize at an international advertising event in Cannes for its “Shot on iPhone 6” campaign which it launched earlier this year.

Selected as the best entry at this week’s Cannes Lions International Festival of Creativity in the outdoor category, which includes billboards, posters and the like, the campaign showcased the camera on Apple’s latest smartphone with stunning images taken by users of the device from around the world.

Apple worked with its long-term ad partner TBWA Media Arts Lab to create the campaign, and spent time scouring sites such as Instagram and Flickr to find suitable photos.

Once the 160 or so image owners had given permission for their work to be used, Apple launched the campaign on its website before shifting it to more than 10,000 billboard and poster sites in 70 cities across 24 countries. The ads also appeared on TV and in print media around the world.

According to Fast Company, Jury president Juan Carlos Ortiz praised the Cupertino company’s effort, saying, “It’s not just a great idea, it’s a game changer. It’s really opening a new way of doing things and changing behavior.”dan carr

Canada-based photographer Dan Carr, whose striking shot of ice bubbles (right) was included in the campaign, told Digital Trends he was “thrilled” to see Apple pick up the award, adding, “It makes the whole thing even more special now that this campaign has been recognized by the advertising industry as a whole.”

It’s not clear if Apple compensated the photographers for their work – those we’ve contacted have declined to offer any details.

Apple and TBWA rounded off a perfect evening by also collecting five special awards for specific “Shot on iPhone 6” posters used as part of the campaign.

Expanding its award-winning marketing effort, Apple recently included videos shot on the iPhone 6 as well. You can see all the work on its World Gallery site here.


The iPhone XS Battery Case's battery has a smaller capacity than previous cases

Apple has been rumored to be working on a new iPhone battery case for the iPhone XS, iPhone XS Max, and iPhone XR. Now, those new cases are finally here, offering seven hours of extra use for each iPhone and are available for $129.

C you soon? Rumors swirl of a USB-C port on 2019 iPhones

While it's not been long since the last iPhones launched, rumors for the next iPhone are already surfacing. Apple's 2019 flagship could include a variety of upgrades ranging from a new design to enhanced features.

Apple’s iPhone battery offer was reportedly way more popular than expected

As many as 11 million iPhone owners reportedly made use of Apple's cheaper battery replacement offer that launched in 2018 in response to the iPhone throttling debacle — some 10 times more than the company had apparently expected.

Looking to upgrade? These are the best iPhone deals for January 2019

Apple devices can get expensive, but if you just can't live without iOS, don't despair: We've curated an up-to-date list of all of the absolute best iPhone deals available for January 2019.

Swatch and Mastercard team up for on-the-wrist, on-the-go mobile payments

Swatch has announced its Swatchpay technology is now available in Switzerland, enabling mobile payments from your Swatch watch. It works in a similar way to Apple Pay and Google Pay. Here's everything about it.

Sony is showing something off at MWC -- will it be the Xperia XZ4?

Sony may have released the Xperia XZ3 in the past few months, but already it's preparing to release a follow-up, the Xperia XZ4. We're learning plenty about the phone now some details have started to leak out, and it's getting exciting.

Do these Geekbench results accurately represent the Moto G7?

The Moto G6 range is still relatively new to the market, but rumors have already started about the Moto G7, which is expected some time in 2019. Apparently, a G7 Power version will be joining the G7, G7 Play, and G7 Plus.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best true wireless earbuds around.

Is this the first image of a Galaxy S10 being used in real life?

It won't be long now; With 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.

Omron HeartGuide brings blood pressure monitoring to your wrist

High blood pressure leads to heart attacks, strokes, and many other health problems, so it's important to keep an eye on. Omron's HeartGuide is a fitness tracking watch that can also monitor your blood pressure from your wrist.

Google is buying mysterious smartwatch tech from The Fossil Group for $40 million

Google is about to step up its smartwatch game. The company has agreed to buy an unnamed smartwatch technology from The Fossil Group for a hefty $40 million. Considering the acquisition, it's clear Google is serious about smartwatches.

Learn how to play YouTube in the background on iOS and Android

We show you how to play YouTube in the background with apps such as Opera, Chrome, and Firefox -- along with the premium offerings like YouTube Premium -- whether you have an Android or iOS device.

Android vs. iOS: Which smartphone platform is the best?

If you’re trying to choose a new phone and you’re not sure about the merits and pitfalls of the leading smartphone operating systems, then come on in for a detailed breakdown as we pit Android vs. iOS in various categories.

Verizon’s deal could get you a free iPhone XR — but there’s some fine print

Verizon launched a new deal for its smartphones aimed at encouraging customers to open a new line. If you're willing and you want two new phones, you could get a free Samsung Galaxy S9, iPhone XR, or Pixel 3.