Skip to main content

Tim Cook reveals April launch for Apple Watch, unprecedented iPhone sales

apple watch to come with power reserve time only mode hands on 7
Apple recently claimed the crown of top smartphone seller in China, but now the company can add several other accomplishments to its list. CEO Tim Cook announced that Apple sold 74.4 million iPhones in the first quarter of 2015 alone to come out with $74.6 billion in revenue. To top it all off, Cook revealed that the Apple Watch will launch in April.

“The creativity and software innovation going on around Apple Watch is incredibly exciting,” said Cook. “We can’t wait for our customers to experience them when Apple Watch becomes available.”

Related Videos

Previously, the Apple Watch was slated for a vague “early 2015” release.

Cupertino’s first quarter results (and by first quarter, we mean the last 3 months of the year) are typically strong, but the company blew past analysts’ high predictions to post record-breaking iPhone sales and higher than expected profit. Analysts had pegged iPhone sales at 65 million, but they were nearly 10 million off the mark. For the sake of comparison, Apple only sold 51 million iPhones in the first quarter of 2014 (last holiday season), and just 36 million in the fourth quarter of 2014.

Related: A look at iPhone sales past and present and what Apple needs to do differently

Apple’s iPhone sales have skyrocketed ever since the company introduced the phablet-sized iPhone 6 Plus and the 4.7-inch iPhone 6, both of which are top sellers in the U.S., China, and South Korea. A year ago, many (including us) agreed that the iPhone had reached its zenith — unless Apple made some big changes and offered customers more variety. Now that they’ve done so, the results are clearly in Apple’s favor.

Much of the iPhone’s success in the first quarter is due to high demand for the larger phones around the holidays, as well as the fact that Apple had finally caught up with iPhone orders at that point. Additionally, App Store revenue hit an all-time high, most likely as a result of all those new iPhones in customers’ hands.

iPhone 6 Plus

Total revenue was also significantly higher than anticipated, with analysts predicting $67.5 billion, and Apple reaching a staggering $74.6 billion. Revenue from China alone more than doubled in comparison with the fourth quarter of 2014, and increased significantly over the first quarter of 2014.

Predictably, Apple sold fewer iPads than were anticipated, with 21.4 million sold versus the 22 million that were expected. The company was, however, right on target with Mac sales, coming in with 5.52 million sold, in line with the 5.5 million analysts anticipated. The iPad remains the company’s only dark spot on an otherwise shining earnings report, though it only missed estimates by a bit.

Cook finished the call off with a positive outlook for the year ahead and hinted that once March hits, the company will reevaluate its outlook. You can read the full earnings report here.

Editors' Recommendations

How to turn the Apple logo on your iPhone into a secret button
A black iPhone 14 Pro laying face-down on a black journal.

For hundreds of millions of smartphone users out there, iPhones are the gold standard of convenience. From reliable cameras and buttery-smooth software to a processor that is in a league of its own, the premium you pay for an iPhone equates to simplicity, consistency, and longevity. This is especially true with more recent models, like the iPhone 14 and iPhone 14 Pro.

One aspect that really lifts Apple’s smartphones is the focus on accessibility, which tailors the iPhone and its user experience to make a whole bunch of tasks more convenient for users. Of course, they also play a critical role for folks living with issues affecting their visual and auditory systems.

Read more
The iPhone 14’s most annoying feature might be worse on the iPhone 15
Transferring an eSIM from an old iPhone to an iPhone 14.

While there's a lot to love about the iPhone 14, its lack of a SIM card tray in the U.S. variant was controversial, to say the least. Unfortunately, it looks like the iPhone 15 will be following its predecessor's lead and ditching the SIM card tray as well — this time for models across the globe, not just in the U.S.

According to a report by French publication iGeneration, the iPhone 15 and 15 Pro are likely to be released "without a physical SIM card in France." Although France is just one country, if iPhones are losing their SIM card slots in Europe as well as the U.S., then it seems likely that they'll be disappearing entirely for the upcoming generation.

Read more
Your phone may play a loud alarm on April 23 — here’s why
Deep purple iPhone 14 Pro and Cream Galaxy S23 cameras closeup

Most governments have the ability to send nationwide alerts to their citizens via smartphone notifications, and the U.K. is planning on doing just that on April 23. As a test of a new emergency alert system, the U.K. government is warning everyone now that U.K. citizens should expect their phones to all sound off together in a few weeks.

The nationwide alarm is a feature that isn't used very often. That doesn't diminish its importance, though, as it has taken the place of nationwide TV and radio broadcasts that warn citizens about potential threats in their area, including natural disasters, terrorist attacks, or missing children.

Read more