AT&T launches Mobile Share plans to combat Verizon

AT&T Mobile Share plans graphic

Today, AT&T unveiled its concept for a shared data plan. The surprise: it’s almost identical to Verizon’s new Share Everything plan. Instead of paying for minutes, texts, and a set amount of data, AT&T customers who choose the “Mobile Share” plan will pay for a set amount of data that can be shared with up to 10 devices and then also pay a steep monthly fee for any device they wish to connect to their plan.

The fee structure is mostly similar to Verizon with smartphones costing about $45 per month and other devices costing less. Data starts at $40 for 1GB and goes up to $200 for 20GB. The chart below illustrates how it all works.

AT&T Mobile Share plans

Unlike Verizon, AT&T says it does not intend to force users to join its new plan — at least, for now. These new plans are merely an option for new users. 

“We offer customers a broad choice and the best lineup of plans, now enhanced by Mobile Share,” said David Christopher, chief marketing officer at AT&T Mobility. “With these new plans, the more you share, the more you save. They’ll be a good fit for a variety of new and existing customers. But if customers want to stay on their current plan or choose from our existing plans, they can do that, too. It’s their choice.”

Though it has hinted at shared data plans for some time, AT&T’s new plans seem reactive to Verizon. They appear to offer a slight discount for families over Verizon’s plans — but not much. In the coming days, we’ll examine this plan and directly compare it to Verizon’s to better understand who’s offering a better deal. 

AT&T Mobile Share plans will launch in “late August.”