On the heels of AT&T finalizing its $85.4 billion Time Warner purchase, AT&T chairman and CEO Randall Stephenson announced the launch of a new product called “AT&T WatchTV” in an interview with CNBC. AT&T wireless customers with unlimited data plans will get the streaming service for free. Everyone else will pay $15 per month.
The significance of “everyone else” is that it extends beyond AT&T wireless customers. Stephenson told CNBC AT&T’s unlimited wireless customers will get the new service at no charge, “or you can buy it for $15 a month on any platform.”
So if your wireless carrier is Verizon, Sprint, T-Mobile, or any other company, for 15 bucks a month you’ll be able to stream AT&T WatchTV. No hard news yet on content, but don’t expect live Olympics or World Cup coverage.
Stephenson described AT&T WatchTV as a “very, very skinny bundle” of free television programming with no sports. He also said more information about the streaming service and launch details will be available this week. We’ll cycle back with updates.
With the acquisition of Time Warner, which is now called WarnerMedia, AT&T owns Warner Bros., HBO, CNN, and Turner Broadcasting System, including their respective existing media content catalogs. Drawing on those media properties could fill broadcast calendars with proven content.
AT&T WatchTV will make money from ad sales. The company intends to announce a serious of additional acquisitions in the next few weeks that will enable it to build its advertising platform.
Stephenson also said the company will pursue previously unforeseen opportunities to distribute “premium video.”
After federal Judge Richard Leon ruled against the government’s effort to stop AT&T’s merger with Time Warner last week, Stephenson told CNBC “the system worked.”
Going forward, AT&T intends to emulate Netflix and Amazon to deliver original programming to online subscribers.
“There’s going to be opportunities to distribute premium video like we never imagined,” Stephenson said. “The tech companies are just demonstrating that to us. So we want to participate in this.”
As Digital Trends wrote last week following the merger approval, the precedent for additional content and carrier deals raises questions.
With net neutrality gone, at least for now, carriers can give preference to their own content by slowing or throttling programming supplied by others. For example, AT&T wireless internet could favor HBO content over Netflix programming with faster streaming.
Carrier and content mergers could also make competition much harder for small content production companies.
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