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Best Prime Day iPhone deals 2020: What to expect

The best Apple iPhone Prime Day deals, from the XS Max to the iPhone 8

Although Prime Day doesn’t come until next month, the rumor mill has been busy at work making predictions for Amazon’s annual blowout sale (and we’re no strangers to that, ourselves). After being delayed — Prime Day deals usually land in the summer — the big event is now landing neatly between Labor Day sales and Black Friday, and we’re anticipating a tide of some of the best bargains and discounts we’re likely to see before the year is out. We’re particularly excited about Apple deals, and if it’s time for a new smartphone, then read on to see everything we expect to see from 2020’s Prime Day iPhone deals — including some early bargains you can grab right now.

Today’s best Prime Day iPhone deals

The Prime Day iPhone deals won’t be live until early October according to the most recent information we have, but as with all things Apple, these hugely popular mobile devices are pretty much always on sale somewhere. And if you badly need a new phone, you probably need it soon, so if you can’t wait for Prime Day, then we’ve got your back with a selection of the best iPhone deals you can grab right this minute:

  • Apple iPhone SE (2020)Up to $170 off with trade-in
  • Apple Store Refurbished iPhones (Various Models)Up to $350 off
  • Apple iPhone SE 64GB (2020, Verizon)Free with unlimited plan, was $400
  • Apple iPhone XS 64GB (AT&T)$30 ($1/month) after credits with unlimited plan, was $900
  • Apple iPhone SE 64GB (2020, Cricket Wireless)$250 with number port-in, was $400
  • Apple iPhone 11 64GB (AT&T)$350 ($11.67/month) with qualifying activation, was $700
  • Apple iPhone XR 64GB (Cricket Wireless)$400 with number port-in, was $599
  • Apple iPhone XR 64GB (Straight Talk Wireless)$449, was $750
  • Apple iPhones (Various Models, T-Mobile)$300 to $1,000 back when you switch (some offers require eligible trade-in)
  • Apple iPhone 11 Pro & iPhone 11 Pro Max (Verizon)Up to $850 off with trade-in and new line, or $350 off without trade-in

Apple iPhone 11 Pro Max (Verizon)

Save up to $1,000

Expires soon
Want the plus-sized version of the awesome iPhone 11 Pro? Buy two with one new line and enjoy $1,000 back in bill credits, and get another $500 back when you switch two lines.

Apple iPhone 11 Pro (Verizon)

Up to $1,000 back

Expires soon
The iPhone 11 Pro sits at the pinnacle of the current smartphone crop, and they're very, very good. Get up to $1,000 back off from Verizon when you buy two with one new line.

Apple iPhone SE 64GB (2020)

Free with new line

Expires soon
The new iPhone SE has the heart of an iPhone 11, the body of an iPhone 8, and the price tag of an iPhone 6. Verizon's offering it for free now, and all you need is a new line on an unlimited plan.

Apple iPhones - Various Models (Apple Store Refurbished)

Up to $300 off

Expires soon
Buying refurbished is a great way to save money if you're doing it from a trusted retailer, and it doesn't get much better than the Apple Store. These Apple-refurbished iPhones look and work like new.

Apple iPhone XS Max 64GB (Unlocked, Amazon Renewed)

$566 $999
Expires soon
With its epic plus-sized screen, the Apple iPhone XS Max is a smartphone you can live in. Save hundreds on this unlocked Amazon Renewed model, allowing you to take yours to a carrier of your choosing.

Apple iPhone XR, 64GB - Fully Unlocked (Amazon Renewed)

$394
Expires soon
The XR remains one of the best and most affordable iPhones introduced by Apple. This particular model is Amazon Renewed with a 90-day warranty, bringing the price down even lower.

Apple iPhone 11 Pro 64GB (AT&T)

Up to $1,000 back

Expires soon
Switch, port-in your current number, and trade in your device to get up to $1,000 back towards an iPhone 11 Pro -- potentially letting you score it totally free (or at least for a very nice discount).

Apple iPhone SE (2020)

Up to $170 off with trade-in

Expires soon
Apple is giving up to $170 back towards its budget-friendly A13 Bionic-powered iPhone SE, and you can activate it right away with a carrier of your choice or just grab it unlocked to activate later.

Apple iPhone X - 64GB - Space Gray (Renewed & Unlocked)

$405
Expires soon
The Apple iPhone X is still a fantastic phone if you're planning to switch to the iOS ecosystem. You can score an Amazon-renewed unlocked version today to save big.

Apple iPhone 8 Plus, 64GB, Silver - for AT&T/T-Mobile (Renewed)

$361 $450
Expires soon
Under the hood, the iPhone 8 Plus isn’t radically different than the iPhone X. It also performs similarly when it comes to its excellent camera and speedy wireless charging. AT&T and T-Mobile-ready.
WITH PORT-IN

Apple iPhone SE 2020 64GB (Cricket Wireless)

$250 $400
Expires soon
If you're looking to ditch the traditional carriers for a more economical prepaid service provider, then Cricket Wireless has the new iPhone SE on sale for a nice discount if you bring your number.

Apple iPhone 11 Pro Max 64GB (AT&T)

Up to $1,000 back

Expires soon
Switch, port-in your current number, and trade in your current device to get up to $1,000 back in bill credits towards the iPhone 11 Pro Max.

Apple iPhone XS, 64GB - Fully Unlocked (Amazon Renewed)

$473
Expires soon
The last-gen iPhone XS is still a treat, and you can save hundreds by buying a like-new Amazon Renewed model (arguably the best way to go if you want an unlocked device).

Apple iPhone 8, 64GB - for AT&T/T-Mobile (Renewed)

$233 $550
Expires soon
The Apple iPhone 8 may be two years old already, but it remains a solid iPhone up to this day. This renewed version comes with a 90-day guarantee. Compatible with AT&T and T-Mobile
WITH UNLIMITED PLAN

iPhone 11 128GB

$350 $700
Expires soon
Get the iPhone 11 for up to 50% off when you sign up for an eligible unlimited service with AT&T.
WITH UNLIMITED PLAN

Apple iPhone XS 64GB (AT&T)

$30 ($1/month) after bill credits

Expires soon
The Apple iPhone XS is a perfectly sized smartphone that delivers stellar performance. Get it for next to nothing (after bill credits) when you buy it with an AT&T unlimited plan.

Apple iPhone XR 64GB (Straight Talk Wireless)

$449 $750
Expires soon
The iPhone XR is an excellent choice if you want what flagship iPhones offer without the flagship price. It performs great and touts a range of colorful designs, not to mention a solid camera.

When are the best Prime Day iPhone deals?

Amazon reserves the juiciest deals for the official Prime Day calendar dates, and based on previous sales, this one is likely to run for 48 hours (although some rumors have suggested that Amazon might once again extend the event, which was originally a 24-hour ordeal). However, starting the week before, Amazon regularly throws out some early discounts and Lightning Deals to give shoppers a taste of what’s coming on Prime day, so savvy shoppers should stay vigilant and keep their eyes peeled during this time.

Any Prime Day iPhone deals found among these “pre-sale” bargains are likely to be just as good as those found during the event itself, or close to it, so don’t hesitate to grab one that catches your eye if it’s a model you like being offered at a worthy price. Amazon keeps limited stock on hand for Prime Day — once they’re gone, they’re gone — so there’s a good chance that early deal you saw won’t pop up again during the official sale days. If by some chance it does and it’s cheaper, you can always return the one you bought and grab it again at the lower price thanks to Amazon’s generous return policy.

What Prime Day iPhone deals to expect

As far as what Prime Day iPhone deals to expect, the largest discounts are naturally going to be (for the most part) on the latest and most expensive flagship models. That’s the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max right now — particularly the latter two — but also keep your eyes open for deals on last year’s high-end units like the iPhone XS and iPhone XS Max, which are still excellent phones with price tags to match.

Last-gen models get heavily discounted during these sales too, however, as retailers, Amazon included, like to clear shelves of old inventory to make room for new stuff. That’s doubly true now, with Apple poised to release this year’s new iPhone 12 at its fall launch event coming at the end of October. If you’re okay with buying a phone that’s a couple years older (this also applies to newer budget-friendly models like the iPhone SE), it’s very likely you’ll see these among these Prime Day iPhone deals. Just remember that with these last-gen phones, time is of the essence — there’s no guarantee you’ll find them that cheaply again when that old stock is finally exhausted.

Should I shop on Prime Day or wait until Black Friday?

Black Friday and Prime Day are placed only a month apart from each other this year. So if these Prime Day iPhone deals run the product you want out of stock, there’s a good possibility that Amazon won’t have the time to restock in time for Black Friday or Cyber Monday. Since demand during Black Friday is also higher, anything you purchase will see large shipping delays and in some instances, delays that may last over a month, messing with your holiday gift-giving schedule come Christmas. We also don’t predict noticeable differences in prices for these iPhones between the two events so don’t let that hold you back from jumping on these Prime Day iPhone deals.

Are any Prime Day iPhone deals too good to be true?

If you’re buying anything from the Apple brand you have nothing to worry about. That said if you’re looking to buy iPhone accessories you might not always choose to buy your product from Apple. There are a lot of options out there for iPhone cases, screen protectors, and charging cables. Just make sure that whichever brand you choose to buy from has a decent rating and tons of positive customer reviews. Be sure to put in a little research before Prime Day so you know which brands you’re looking for and what kind of case or charging cable you want. You can also always check the best Prime Day iPhone deals available here as we do the research for you.

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