Despite losing market share to Android and Apple, Research in Motion is showing strong sales. On Thursday, the BlackBerry maker posted a 45 percent increase in net profit for the third quarter of 2010 (the three months ending Nov. 27), reports the NY Times. RIM attributes much of its success to strong sales of its BlackBerry Torch smartphone, its newest flagship device featuring a new version of the BlackBerry operating system and a touchscreen without the annoying clicking sounds of the BB Storm.
Strong sales accompany the surge in profit. RIM shipped 14.2 million BlackBerry phones in the quarter and added 5.1 million subscribers, though we do not know which regions of the world new sales came from. While BlackBerry sales remain strong in developing countries, market share in the United States and other premium markets has been slipping as iPhone and Android devices have grown in popularity.
Recently, RIM has been putting much of its emphasis on the tablet market. Its upcoming tablet, named the PlayBook, will feature a completely new OS and have a dual-core processor, which executives have said will significantly boost its performance. At the same time, one of the company’s CEOs said he believes that smartphone apps are a fad and attacked Apple for making them popular. RIM also bought a design company earlier this month, which it hopes will help spruce up the look of its software and user interfaces as it attempts to compete with Apple and Google.
Do you own a Torch? How does it compare to earlier BlackBerry phones? Android and iPhone?
- Apple vs. Qualcomm: Everything you need to know
- Apple Music is growing fast, but it will be a while before world domination
- Report reveals the iPhone 8 outsold the flagship iPhone X in the U.S. during Q4
- Apple raked in more than half of all global smartphone revenue last quarter
- How to sell your smartphone