In fact, according to global sales chief Carl Wiese, BlackBerry is more than hitting its goals in the enterprise software market, making the shift one that makes sense for the company.
“On conference calls last year almost all of the questions from financial analysts would be about the phones. And when people said we wanted $500 million revenue from software they were crazy,” said Wiese in an interview with The Register. “Now we’ve made that target and half the questions are about enterprise software.”
Of course, much of the attention shift to enterprise has to do with BlackBerry’s acquisition of rival company Good, which will be used for software development going forward. Not only that, but Good’s proprietary network will be folded into BlackBerry’s own network, giving it a serious boost.
BlackBerry is continually adding acquisitions to its list of companies, hoping to boost its standings in the enterprise software business and offer an increasing number of products for its customers. Not only that, but its BES12 software has been gaining quite a bit of traction among corporate clients.
It makes sense for BlackBerry to turn its focus away from the smartphone market. The company, which was once the king of the smartphone, has been struggling to meet sales goals of any kind over the past few years, ever since the 2007 launch of the iPhone. One thing is for sure — while BlackBerry may still be releasing smartphones, the dream of clawing its way back into the
Editors' Recommendations
- OnePlus wants to tempt you back to Android tablets with the OnePlus Pad
- We have the Vivo X90 Pro, one of 2023’s most interesting Android phones
- Trading in your iPhone with Apple? You’ll get less than yesterday
- How your smartphone could replace a professional camera in 2023
- The Nothing Phone 1 has finally launched in the U.S. — kind of
