The news comes straight from BlazeNow CEO Jeremy Carr, who intends to launch the app next month. When fully operational, BlazeNow, as its name suggests, will allow users to discover nearby marijuana dispensaries and delivery services.
So how exactly does the duo of Method Man and Redman fit into the app’s plans to become your go-to source for a legal high?
“[Method Man and Redman] have been aware of the development of BlazeNow for a little while and they love the business plan and like the app and want to be involved,” Carr told HipHopDX.
“So we went with them to the High Times Cannabis Cup where they performed and we brought a bunch of hats and jumped on a jet with them and flew out to Vegas where they were performing the same night with Lil Wayne,” Carr further explained. “We just got into detail about our business and marketing plans and what we want to do and how they can be involved. Obviously we’re still getting into place to making it official but they already wore our hats and our jackets and told the crowd about us, so it was pretty cool.”
Even without investing financially, simply wearing some merchandise may be enough to qualify the rappers as brand ambassadors for Carr. And the move makes sense for Method Man and Redman, whose love for marijuana has been on the record since the release of their cult classic film How High, and the eponymous track it birthed.
Additionally, a number of other hip-hop stars have backed weed-related items, including Snoop Dogg’s investment in pot-delivery startup Eaze, and fellow Wu-Tang Clan member Ghostface Killah’s line of concentrated hash oil cartridges, named ‘Woo Goo.’
For Carr, the buck doesn’t stop at Method Man and Redman. The BlazeNow CEO is taking his app straight to the upper echelons of the hip-hop industry in search of more backers. “We may also be doing a proposal to [Jay Z’s entertainment agency] Roc Nation. We’re trying to create a community here and show the whole country that every demographic fits.”
Who knows, maybe the app will turn out to be Jay Z’s next major tech venture if he ever does decide to sell his music streaming service, Tidal. BlazeNow will launch for iOS on April 20, with an Android version to follow at a later date.
