Next time you’re on a British Airways flight and you see a member of the cabin crew fiddling about on an iPad, don’t think for a moment that it’s Angry Birds they’re playing.
The airline is in the process of issuing its flight attendants with the devices in the hope that it will improve customer service and make their more job more efficient. It also wants to cut down on the use of paper.
In a press release issued this week, BA said that if the current trial is a success, all senior cabin crew members will be given iPads in the coming months.
Flight attendants usually keep passenger information on a scroll of paper. With everything stored on the iPad, it will be much quicker to access a passenger’s details, whether it concerns their meal preferences, travel arrangements or other such matter.
The press release explained: “It gives cabin crew a whole library of information at their fingertips including timetables, safety manuals and customer service updates. It also means any issues can be logged with ground-based colleagues around the network prior to departure so solutions can be delivered while the flight is airborne.”
BA’s head of in-flight customer experience, Bill Francis, said, “The iPad is already allowing us to offer a more personalised on-board service, but the possibilities for future development are endless.”
Francis added, “We’re receiving great feedback from cabin crew and customers already. It allows the crew to offer the thoughtful service they want to deliver and customers are treated as valued guests.”
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