Coach collaborates with Snap to create high-tech Coach x Snapchat holiday pin

coach x snapchat pin snapcode img 0209
Luxury leather goods retailer Coach is partnering with Snap to create custom Coach x Snapchat pins. The collection, available throughout the holidays, features three metal pins featuring Snapcodes that unlocks a secret Coach game.

A limited number of pins are available at select Coach stores in the U.S. Customers who wish to win a pin will need to take the “Which Coach Mascot are you?” quiz on Snapchat. Upon completion, customers are presented with a pin featuring Rexy or one of her signature Coach mascots.

coach x snapchat pin snapcode img 0199

Once users receive a Coach x Snapchat pin, they can scan it to unlock an arcade game based on the retailer’s holiday video campaign by taking a picture of the pin in Snapchat. Although there are three different pins, they all appear to unlock the same features.

The pins are the first accessory for Snap since it launched Spectacles in 2016. While initial sales of the Spectacles were strong, with users waiting in lines up to five hours to snag a pair, the glasses lost momentum soon after. In November, Snap announced that it lost almost $40 million dollars on Spectacles due to “excess inventory reserves and inventory-purchase commitment cancellation charges,” according to Nasdaq.

Snap’s collaboration with Coach is a huge win after a difficult year. The company witnessed a significant drop in advertising revenue in 2017, with many advertisers opting to spend their marketing dollars on Instagram. Difficulty discovering content, and measuring impact were a common complaint among advertisers. The company is working to regain advertisers by improving data tracking and adding several self-service content development options for developers.

The pins are a significant marketing opportunity for Coach as well. Since the pins are available only in store, they should drive in-store traffic to the retailer during the cutthroat holiday shopping season. Retail traffic generated from Snapchat marketing campaigns result in significantly higher in-store sales.

The limited-edition pins aren’t the luxury retailer’s first foray into the tech world. Coach manufactures a line of playful bands for the Apple Watch as well as leather goods for iPhone.

Product Review

What do you do with 187 megapixels? The Lumix S1R is glorious overkill

The Lumix S1R is one of the most capable cameras ever made, from its robust build to extensive feature set. But its key feature, a 187MP high resolution mode, is something few customers will have use for.
Deals

The best Nintendo Switch deals and bundles for March 2019

Looking to score Nintendo's latest console? We've smoked out the best Nintendo Switch deals right here, including discounts on bundles that feature must-have games like Super Mario Odyssey, Super Smash Bros. Ultimate, and Zelda: Breath of…
Product Review

There’s almost nothing bad to say about the Mi Mix 3, but you still shouldn’t buy it

The Xiaomi Mi Mix 3 is good-looking, really well made, packed with features, and is a powerful, modern, desirable smartphone. But you probably shouldn’t buy it. Why? Nothing wrong with the device itself, but Xiaomi itself is mostly to…
Product Review

Fitbit’s trimmed-down Versa Lite still has all the smartwatch features you need

Fitbit trimmed some of the features it bundles in its popular Versa smartwatch to keep the price low on it newest smartwatch, the Versa Lite. Does this strategy work? Read our review to find out.
Mobile

The Samsung Galaxy S10 5G might be a few short weeks away from launch

Samsung has announced a whopping four new Galaxy S10 devices, from the low-cost S10e to the triple-camera S10 and S10 Plus. But it's the Galaxy S10 5G that steals the show as it's among the first 5G-ready smartphones to hit the market.
Computing

T-Mobile goes after big cable companies, pilots wireless home internet service

In a shot at big cable companies, T-Mobile is launching a new pilot program to bring an unlimited wireless LTE home internet service to up to 50,000 homes across the United States by the end of 2019.
Mobile

Apple patent suggests Apple Watch bands could have built-in fitness indicators

Apple may be exploring ways to make Apple Watch bands a little more useful. A new patent has been filed by Apple that suggests Apple Watch bands could eventually have indicators for things like fitness goals.
Mobile

Type away on the best iPad keyboard cases, from the Mini to the Pro

Whether you're looking to replace your laptop with a tablet or merely want to increase your typing speed, a physical iPad keyboard is the perfect companion to the iPad. Check out our top picks for every available iPad model.
Mobile

Apple patents hint at improved Apple Store and unboxing experiences

It looks like Apple is working on ways to improve the Apple Store and product unboxing experiences. The company has been awarded a few patents, largely for tech that can be used in product packaging to ensure products stay charged.
Wearables

Fossil made a smartwatch in 2004, and it’s part of a new brand retrospective

Fossil has been making watches for 35 years, and to celebrate the anniversary, it has a new retrospective exhibit complete with the first smartwatch it made — the Wrist Net watch from 2004.
Deals

Make some time for the best smartwatch deals for March 2019

Smartwatches make your life easier by sending alerts right on your wrist. Many also provide fitness-tracking features. So if you're ready to take the plunge into wearables and want to save money, read on for the best smartwatch deals.
Wearables

Fossil is working on a smartwatch with BMW, and it’s coming next year

Fossil, the watch company that makes smartwatches under its own name and partners with other major brands too, intends to launch a smartwatch with car manufacturer BMW in the future.
Social Media

A Facebook, Instagram bug exposed millions of passwords to its employees

Facebook, Facebook Lite, and Instagram passwords weren't properly encrypted and could be viewed by employees, the company said Thursday. The network estimates millions of users were affected.
Mobile

Nokia phones are being investigated for allegedly sending data to China

Nokia could be in some hot water. According to recent reports, Nokia 7 models may be secretly sending data to China without the user knowing about it. Nokia says that the issue was a software bug and that it has been fixed.