Content-driven Nexus 7 tablet took four torturous months to develop, according to Asus boss

The build may have been torturous but the Nexus 7 is finally out, check out our full review of the Google Nexus 7.

Asus’ charismatic chairman, Jonny Shih, has said in an interview that his engineers described building the new Nexus 7 tablet as “like torture,” and in what sounds like a considerable understatement, Google “asked a lot” while they worked on the joint venture.

Unveiled during the Google I/O keynote yesterday, the Nexus 7 tablet is all set to do battle with the Amazon Kindle Fire and the Nook Tablet, but crucially for sales, it will be made available in the UK — where the other two are not — as well as the USA and Canada.

Speaking to AllThingsD, Shih said the tablet was the result of just a few short months of hard work, claiming they went from having nothing to the finished product in four months.

The pressure to deliver saw the project, under the internal codename of Project A-Team, take on more engineers on a regular basis, and move to a 24-hour development cycle, ensuring Google’s expectations were met.

If anyone is still unsure whether the Nexus 7 is a bargain or not, Google’s Andy Rubin says the $199/£159 device is being sold through the Google Play store almost at cost. Like Amazon’s plan with the Kindle Fire, its hoped enough content will be purchased through the included app, movie and music stores to pick up the shortfall.

It’s also hinted at in the article that Google could be planning to sell the Nexus 7 in shops too. Whether the same tempting price tag would carry over into a retail environment remains to be seen.

On the Nexus 7, content is king

Google is not taking the chance that new users won’t realize they can buy all kinds of content right on the device. In the US, $25 of Google Play store credit will be included, while the UK gets £15, and both will receive a free copy of Transformers: Dark of the Moon to be disappointed by. Other content was promised during the launch event, such as an eBook of The Bourne Dominion and a selection of magazines, but as yet these have not been confirmed for all regions.

The company is up front about its reliance on content to make the Nexus 7 a success, and Hugo Barra, Product Manager for Android at Google, said they wanted to make a device to “delight,” and allow people to “immerse themselves” in the available media.

You can pre-order a Nexus 7 tablet right now through Google Play, with shipping expected to take place in the next two or three weeks.


Hinge's new feature wants to know who you've gone out on dates with

With its new "We Met" feature, Hinge wants to learn how your dates are going with matches in its app. That way, it can inject the information into its algorithm to provide future recommendations that better suit its users' preferences.
Emerging Tech

Here’s all the best gear and gadgetry you can snag for $100 or less

A $100 bill can get you further than you might think -- so long as you know where to look. Check out our picks for the best tech under $100, whether you're in the market for headphones or a virtual-reality headset.
Smart Home

Google Home Mini vs. Amazon Echo Dot: Which is better?

We put the two most popular smart home speakers -- the Google Home Mini and the 3rd generation Amazon Echo Dot -- together and tested them on appearance, audio, and abilities. So which should you buy? Find out how they did in our showdown.
Home Theater

PlayStation Vue: The master guide to Sony’s internet TV service

PlayStation Vue is Sony's answer to live TV without the need for a cable or satellite TV subscription. To help you understand the service, its plans, and numerous features, we've created this handy guide.
Movies & TV

Lose the torrents. Here's how to watch 'Game of Thrones' online (legally)

Game of Thrones is one of the most popular shows on TV, but unless you're a cable subscriber, finding a way to watch isn't always easy. Check out our guide on how to watch online, whether you prefer using HBO, Sling TV, Hulu, or Amazon.

Which Verizon plan is best for you? We check out family, individual, and prepaid

Verizon offers lots of plans for individuals, your family, and folks who want prepaid service. Here is everything you need to know about Verizon's plans, from data packages and smartphones to Big Red's prepaid plans.
Product Review

The Huawei Watch GT’s battery life gets a tick, but the software may not tock

Huawei’s track record with smartwatches is strong, having releases two models and several spin-offs to general acclaim. This is the Watch GT, and it moves away from Google’s Wear OS to focus on fitness, yet stays ahead of the…
Product Review

If Huawei sells the Mate 20 Pro in the U.S., Samsung needs to watch its back

Huawei knocked it out of the park with the P20 Pro earlier this year, and it’s looking to do the same again with the Mate 20 Pro. The Mate series has traditionally been sold in the U.S., so will Americans finally be able to get a taste?
Product Review

You’d be crazy to dismiss the Huawei Mate 20 as an amateur

Traditionally, Huawei’s Mate series of phones has been a little staid. That started to change with the Mate 10 Pro, and now both the Mate 20 and Mate 20 Pro have come along to turn our heads. Here’s a look at the standard Mate 20.

Mate 20 range now includes new 20 X model with huge 7.2-inch display

Huawei has released the Mate 20, Mate 20 Pro, and Mate 20 X. With all new Kirin processors, advanced A.I. brains, and an amazing triple camera, here's absolutely everything you need to know about the new Mate 20 series.

Safeguard your new Apple smartphone with one of our favorite iPhone XS cases

If the iPhone XS is your next phone, then you’ll want to shop for some proper protection now. That glass sandwich design is all too easy to scratch or crack, so make sure you snag one of the best iPhone XS cases to keep it looking good.

Here are our favorite wireless phone chargers for Android devices and iPhones

We checked out the best wireless phone chargers to make tangles and uncooperative ports a thing of the past. Whether you have an iPhone or Android, find out which wireless charging pads are worth buying, and how their features compare.

Google will start charging Android manufacturers to use its apps in Europe

Google announced that it will be charging Android device manufacturers in Europe a licensing fee to use its apps and services. The announcement comes as an effort to comply with new European Commission regulations.
Home Theater

The best MP3 players of 2018

Want to go for a run, but your phone is weighing you down? No worries. Can't fit your whole music library on your smartphone? Don't sweat it. Check out our list of the best MP3 players, and find one that works for you.