What are the top categories and websites visited by cell phone users you might ask? A mobile research company named Telephia has the answers to this in a newly published report showing the most popular places web surfing mobile phone owners like to visit.
The Mobile Internet Report, Telephia said, revealed that in June of 2005 4.8 percent of 191 million Americans using cell phones accessed email related websites. This was followed by weather sites with 3.9 percent, search sites with 2.9 percent, sports with 2.5 percent and news/politics rounding out the top five with 2.1 percent.
“For people on the go, accessing the Internet through their mobile devices is an extension of their Internet use on their PC,” said Kanishka Agarwal, Vice President of New Products, Telephia. “It is not surprising top mobile Internet categories mirror Internet content categories accessed via a computer.”
Interestingly, age was a factor in which categories of sites were visited the most. The top three categories saw visitors mainly from the 35-54 age range, while others such as entertainment and games were more frequented by the 25-34 group at 42 and 40 percent total viewership respectively.
Amongst individual websites, The Weather Channel, Yahoo! Mail, MSN Hotmail, Google Search and ESPN saw the greatest share of traffic. Yahoo! nabbed the highest percentage of traffic overall though, with three of its mobile websites accounting for the top ten.
“With their ubiquity online and brand awareness, bellweather websites are extending their reach from the PC to the mobile device,” said Agarwal.