Skip to main content

Eye-Fi launches Mobi SD card offering wireless image transfer from camera to phone or tablet

eye-fi mobiWireless memory card maker Eye-Fi has just launched a new SD card for photography enthusiasts that lets you quickly and easily transfer images from your camera to your mobile device.

Of course, with mobile phone cameras becoming ever more sophisticated, there are plenty of snappers who consigned their compact camera to the back of the closet long ago, in which case Eye-Fi’s Mobi card will be of little use. However, for those of you who do still carry around a small shooter, or indeed a larger DSLR device, the Mobi card may be of interest.

Recommended Videos

To use the Eye-Fi’s new Mobi card, you simply pop it in your camera’s SD-card slot, download the free iOS or Android app, and enter the supplied 10-digit code into your mobile device. Job done.

After that, any photos you take on your camera will automatically transfer to your mobile device (provided they’re within range of each other), serving as a back-up for your pictures and allowing you to quickly share them with your social networking buddies.

Eye-Fi boss Matt DiMaria is evidently hoping many smartphone owners miss the more advanced features found on dedicated shooters.

“People like smartphones for taking pictures, mostly because of accessibility and instant sharing. Unfortunately, smartphones fall short for life’s many moments that require zooming, high-speed shooting, low light and other features that make digital cameras superior,” DiMaria said in a release. “Mobi is our simplest card yet, designed to provide photo lovers a no-compromises solution: the great quality pictures and videos of a digital camera and instant access on the smartphone to enjoy and share.”

While Eye-Fi has long offered camera-to-mobile functionality with its $100 16GB Pro X2 card, the Class-10 Mobi is clearly aimed at the more casual photographer, with its simple set-up and cheaper price tag – $50/8GB and $80/16GB. The Pro X2 also allows for transfer of not only JPEGs but also RAW files – a format most casual photographers rarely bother with – and allows for wireless transfer to a PC, too.

The Mountain View company started out in 2005 with a card that enabled users to transfer their images wirelessly from camera to PC. The subsequent smartphone boom has forced the business to shift its focus, with the new Mobi card its latest attempt to stay relevant.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
This one iPadOS 26 feature has me excited for the iPhone Fold
Semi-open state of a foldable iPhone concept

Samsung is set to launch the seventh generation of its Galaxy Z Fold book-style folding phone this Summer, but its biggest rival is yet to show its folding phone hand. Apple has long been expected to unveil an iPhone Fold, and the latest rumors suggest that it will launch next year.

I’ve used almost every folding phone released globally, with some exceptions for extremely obscure ones. While I've always been curious what an iPhone Fold would look like, I was fairly certain that Apple shouldn't build it, as I wasn’t sure they could deliver on one necessary feature.

Read more
These are the 4 best alternatives to the Google Pixel 9a
A person taking the Google Pixel 9a out of a pocket.

The best cheap phone race has been reignited by the Google Pixel 9a, which brings the Google Pixel 9 series experience at a significantly lower price. Starting at $449, Google’s latest Pixel offers the flagship processor of its siblings for flagship-level performance, an excellent camera, and long-term software support.

Yet, Google’s software experience won’t be for everyone; there are obvious tradeoffs in the specs sheet to enable the low price; the camera bar design is somewhat polarizing for long-term fans, and there’s no telephoto camera. 

Read more
Apple and Samsung rivalling phones, earbuds and more due at huge July event
The OnePlus Summer Launch Event has five new products, including the Nord 5 and Pad 3 Lite
Five OnePlus products launching in July 2025

OnePlus has confirmed it will host a bumper launch event on July 8, where it will announce five new products, covering phones, headphones, wearables and tablets.

The range of new devices will join the OnePlus 13, OnePlus 13R and OnePlus Pad 3 which arrived earlier this year as the Chinese firm fills out its product offering to compete against Apple, Samsung and co.

Read more