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Work Chat app comes to Facebook at Work

Facebook has announced that it will introduce a chat client for Facebook at Work. This is a version of the social platform that allows colleagues the ability to share and collaborate in a private social network. Work Chat is similar to the well-known Messenger features that grace the standard Facebook application. Co-workers can participate in group chats, share photos, share videos, use stickers, make voice calls, and message other team members individually.

The first version appeared late last week in the Google Play store. Reports indicate that an iOS version will be coming out at some point down the road.

Private testing for Facebook at Work has been going on since January of this year. Hundreds of companies have been participating in the process. From small to large, banks, real estate firms, travel companies, and many other businesses have been participating in the test phase. The business networking platform will leverage a freemium model and is expected to debut in the coming months.

If the product sounds a lot like Yammer, HipChat, or Slack, that’s because it is. These are widely used platforms that the Facebook platform will have to compete with. Slack is known for its clever integrations with tools such as project management apps, Google apps, sharing, and other productivity platforms. Facebook can count on the appeal of presenting a platform that people already know. This may be a great leverage point toward gaining a willing audience. Facebook is also keen on integrating with third parties, although the relationship is usually somewhat inverse. Applications are typically made to integrate with Facebook instead of the other way around. That is at least, until Facebook launches their own productivity tools at some point down the road.

For now, the app is live in the Google Play store, but it can only be used by those that are part of the companies that are testing the Facebook at Work service.

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John Casaretto
Former Digital Trends Contributor
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