Facebook's Instant Articles now support Google's AMP and Apple News

facebook instant articles apple news
When Facebook launched Instant Articles in 2015, the crux of the platform was clear: A “faster” and “richer” news experience for users that did not infringe on Facebook’s advertising operation. But things did not go as well as hoped and news outlets have had a tough time generating as much revenue per Instant Article as they have from pages on their own websites. In response, Facebook’s retooled the platform with support for two competing standards: Google’s AMP (Accelerated Mobile Pages) and Apple News.

Integration with AMP, Google’s open-source effort to speed up mobile web pages and Apple News, an iOS format, comes in the form of an extension to the Instant Articles software development kit (SDK). Using code and Instant Articles markup, the new tool converts between the formats automatically, generating AMP and Apple News versions of every Facebook-optimized article. But they won’t all look the same — publishers will be able to add templates with custom fonts, colors, and captions.

“Our goal is to give publishers control overextending and modifying the Instant Articles building blocks to be the best storytellers on every platform,” Facebook’s Piyush Mangalick, a partner engineering director, said in a blog post. “This new flexibility with Instant Articles is part of our commitment to open standards of collaboration with the community.”

Facebook said the idea came from its Journalism Project, which aims to connect Facebook with media publishers. Programs so far have included hackathons with publishers’ development teams, public service announcements to promote news literacy, tutorials for journalists, and more. But taken more cynically, it is an effort to stem the bleeding.

facebook rolls out instant articles a bid to make its app one stop shop for news mem 3

In April, Forbes, Hearst, The New York Times, and others withdrew support for Instant Articles, and others — including Bloomberg, The Wall Street Journal, ESPN, CBS News, NPR, Financial Times, and Vice News have cut down on the number of articles they published through Facebook directly.

Partly to blame is the Instant Articles profit split. Publishers who manually place ads are allowed to keep 100 percent of the revenue, but those which opt for Facebook’s automatic ad placement get 70 percent instead.

Facebook’s tried to smooth out the platform’s rougher edges in recent months. A little over a year ago, the network launched Instant Articles in Latin America and opened Instant Articles to all publishers, and added support for 360-degree videos and photos in February.

Facebook also tried to give outlets greater freedom in design — and monetization. Since January, Instant Articles partners have combined multiple posts into a single digest; readers with the latest version of Facebook’s iOS and Android apps can access the posts from the News Feed and publisher’s pages. And publishers now have the freedom to insert advertisements every 250 words (up from the previous 350).

But Facebook might be changing course. Reports suggest the social network’s pursuing original video, partnering with content creators like BuzzFeed and Vox to produce television-like shows from which it will take a 45 percent cut of ad revenue.

Wearables

Is this proof Google plans to launch a Pixel Watch soon?

From its Pixel smartphones to Google Home, the Google brand is quickly becoming synonymous with high-quality consumer hardware. This year, it looks like Google may branch out a little further by creating its first smartwatch.
Home Theater

If you've got questions about Ultra HD Blu-ray, we've got answers

Ultra HD Blu-ray discs and players are a killer way to beef up your home theater. Here's everything you need to know about one of the most significant advances in home entertainment to arrive in years.
Home Theater

What’s new on Amazon Prime Video (September 2018)

Amazon Prime Video adds new titles each month that are available for free to all Prime members. Check out our list to find all the content hitting Amazon Prime Video in August and September 2018, from new comedies to terrifying horror…
Mobile

Sixth public beta of iOS 12 still lacks one key feature

At this year's Worldwide Developer Conference, Apple unveiled its latest operating system, iOS 12. From app updates to group FaceTime, ARKit 2.0, and more, here are all the new features in iOS 12.
Mobile

The best Moto Z3 cases to keep your flagship phone protected

The newly released Motorola Moto Z3 is a fine phone with a lot to offer. But while it's tough, it's not tough enough to go five rounds with concrete. Here are the best Moto Z3 cases to keep it protected.
Mobile

Master your Moto E5 Plus and E5 Play with these handy tips and tricks

The Moto E5 Plus and Moto E5 Play are Motorola's latest budget phone offerings. Whether you're new to Moto phones or just upgrading, there are plenty of special features to explore. Here are our favorite Moto E5 tips and tricks.
Emerging Tech

Awesome Tech You Can’t Buy Yet: inflatable backpacks and robotic submarines

Check out our roundup of the best new crowdfunding projects and product announcements that hit the Web this week. You can't buy this stuff yet, but it sure is fun to gawk!
Mobile

Department of Justice asks judge to force Facebook to decrypt Messenger

The Department of Justice and Facebook are embroiled in a legal dispute over the future of Messenger's privacy policies. The government is demanding it decrypt Messaenger to allow for wiretapping of criminal suspects. Facebook is refusing…
Mobile

SMS Connect will allow you to use Skype to text from your PC

If you're a fan of Skype, then we have some good news for you. Microsoft is working on a new Skype feature called SMS Connect, which will allow you to use Skype to send and receive text messages on your PC, provided you have an Android…
Photography

From white skies to blurry subjects, how to fix common photo mistakes

You snapped the photo at the perfect moment, but the image is blurry. Understanding the most common photography mistakes can help capture better memories and more likable Instagrams. Here's how to fix these seven common photography…
Mobile

Quindim, quiche or quesito? What will Android Q be called?

We always like to wildly speculate about the next dessert-themed name for Android, but the letter Q is making that tougher than usual. Here are our best guesses and suggestions for the full name of Android Q.
Photography

How iPhone photographers connect the world using only ‘basic’ gear

August 19 is World Photography Day, marking progress from the daguerreotype to the iPhone. But how do today's photographers create a connection to viewers using basic gear? We talked to iPhone photographers and influencers around the world…
Mobile

Samsung confirms the Galaxy S10 won't be the first 5G phone

It may be no more than a sparkle in Samsung's eye, but the Samsung Galaxy S10 is definitely coming. Here's everything we know about what's sure to be Samsung's most amazing creation so far.
Wearables

Bigger battery and charging band may be in store for the Apple Watch Series 4

Ready for an all new Apple Watch for 2018? It looks like Apple may be planning a complete redesign with improved health features. Here are all the details about the upcoming Apple Watch Series 4.