‘Fear-Of-Missing-Out’ begone! TimeRAZOR wants to keep you eternally in the loop

timeRAZORThanks to social networking, we all stand a chance to fall victim to a condition called FOMO, or Fear-Of Missing-Out. Induced by the influence and pervasiveness of social networking, FOMO is a person’s anxious reaction to the unavoidable flood of friends posting pictures from events, checking-in around town, and describing their busy, fulfilling lives. It’s generally the nagging feeling that you’ve regretfully misused your time.

A new startup has launched to address this, by permanently keeping you in the loop. TimeRAZOR has been in stealth mode since summer and today announced it has raised $3.4 million in funding and acquired some name recognition thanks to partnerships with L’Oreal, Renaissance Hotels, and the World Adult Kickball Association, among others.

“Our goal at timeRAZOR is to keep people connected with what’s going on around them so they don’t  miss out on the things they want to do while they juggle the things they need to do,” says co-founder and CEO Jeff White. “But it isn’t just about what’s happening on your block or in your corner of the city. It’s about how our predictive technology can create convenient discovery for you around where you plan to be.”

Aside from general info regarding some impressive funding and board members (including comScore co-founder Linda Abraham), timeRAZOR is scant on the application’s details. It sounds an awful lot like a combination of Foursquare and Groupon. According to the company’s press release, the product “will help make sure people never miss out, bringing a sense of serendipity back to a highly scheduled world.”

That manufactured serendipity factor is something we’ve seen trending in the social-mobile space. The idea of creating seemingly chance moments with people and places and events is a very structured way to inject a little whimsy into social lives that are increasingly crowded by structure – an effect that is simply the nature of the beast.

And right now the apps that exist for this purpose are more for alerting you of possible one-on-one connections, or notifying you when you’re near an event or a local retailer offering a discount.

TimeRAZOR’s touting of analytical and predictive technology power piques our interest, but there are already a couple of red flags that make us think this might not amount to what we want it to be – something to combine local deals and discounts with personalized event notifications according to location, interest, and social circle (which we realize, is a lot to tackle). The first is that this has been built with brands in mind: it’s a platform for them to engage with consumers, not the other way around. It’s a way for business to find you, not really for you to find business, that’s just an added bonus. Which is fine and something a lot of social apps like this do, except that it sounds like it’s also been built to sell: White’s Twitter personal info reads:

jeff white twitter

That doesn’t necessarily matter, but it’s not exactly a ringing endorsement for longevity. But it could be eaten up by the likes of Foursquare, Yelp, Google, Highlight – any number of social-local apps and products really – and improve them. On the other hand, that’s at the cost of letting one platform gobble up your data to help brands reach out to you and then being acquired so that yet another platform can profit off this. There’s just something irksome about creating something to immediately turn it over. In timeRAZOR’s defense, that’s sort of becoming the mobile and Web app M.O. [Just for fun, here are a few examples: Gowalla to Facebook; Fridge to G+; Summify to Twitter.]

We’ll be keeping an eye on timeRAZOR to see what comes of it and what other partnerships it strikes. It will be available for free for Android and iOS within the coming weeks. 

Gaming

The history of Battle Royale: From mod to worldwide phenomenon

Battle royale games like PlayerUnknown's Battlegrounds’ and Fortnite have become the biggest trend in video games. The genre is also pushing the envelope in streaming and eSports in a way that might hint at the future of the industry.
Mobile

The 100 best Android apps turn your phone into a jack-of-all-trades

Choosing which apps to download is tricky, especially given how enormous and cluttered the Google Play Store has become. We rounded up 100 of the best Android apps and divided them neatly, with each suited for a different occasion.
Mobile

These 100 best iPhone apps will turn your phone into a jack-of-all-trades

The iPhone is the most popular smartphone in the world, and we want to bring out the best in yours. Behold our comprehensive list of the best iPhone apps, from time-saving productivity tools to fun apps you won’t be able to put down.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Mobile

Samsung will reportedly announce its folding smartphone at MWC in February

Samsung has been showcasing bendable display tech for a few years and now a folding smartphone might finally arrive. The Galaxy X, or perhaps the Galaxy F, may be the company's first example. Here's everything we know about it.
Mobile

Check out 30 of the best iPhone games you need to be playing

The iPhone has some of our favorite games available for any mobile platform. Here are the best iPhone games for every big-name genre, whether you're into puzzles, strategy, or something else entirely.
Product Review

Google’s Pixel 3 is a hair away from pocket-sized perfection

Google’s Pixel 3 smartphone is the best Android phone you can buy. It doesn’t have the best looks or the best hardware, but you’ll be hard pressed to find better software and unique A.I. functionalities.
Mobile

Text messages are disappearing on Pixel 3s, but a fix is on the way

The Google Pixel 3 and Pixel 3 XL are arguably the best Android phones out there right now -- but they aren't perfect. Users have reported a number of issues and problems related to the Google Pixel 3 and Pixel 3 XL. Here's how to fix them.
Mobile

Get ready for more V-series phones: LG trademarks names up to the V90

It looks like we should get ready for more LG V-series phones. LG has trademarked names for the LG V50 all the way up to the LG V90. We may have to wait some time before we see these phones; the next LG flagship is expected to be the LG G8.
Home Theater

What is MHL, exactly, and how does it work with your TV?

There are more ways to mirror your smartphone or tablet to your TV than you might think. Check out our rundown of MHL for everything you need to know about the wired protocol and its myriad uses.
Deals

All the best Amazon Black Friday deals for 2018

Amazon may be an online-only retailer, but that doesn’t mean its Black Friday sales are anything to sniff at. In fact, due to its online status, Amazon has huge flexibility with the range of products and deals it can offer. Here's our…
Social Media

Facebook is rolling out a Messenger ‘unsend’ feature, and here’s how to use it

Facebook is starting to roll out a "remove message" feature for its Messenger app. It lets you delete a message in a thread within 10 minutes of sending it, and replaces it with a note telling recipients that it's been removed.
Mobile

Google rolls out Night Sight to Pixel 3 and 3 XL camera app

Google's latest flagships, the Pixel 3 and Pixel 3 XL, are now official and we have all the details from the October 9 event in New York City and Paris. Here's everything we know about the Google Pixel 3 and Pixel 3 XL.
Mobile

You can now message businesses straight through Google Maps

Google has been updating Maps with a ton of new features over the past few months, and now it's back with another one -- the ability for users to message businesses directly through the Maps app.