Flipboard hits 20 million users, adds one new user per second


At just over two years old, Flipboard has reached a new milestone with over 20 million users. According to today’s announcement, the social news reader’s usage is growing, and it’s doing so at a rate of one new user per second.

Flipboard, in a braggart infographic, reveals that it was servicing 5 million users one week after the debut of its highly anticipated iPhone app in December of 2011. In a span of eight months, the service has added over 15 million users.

Digging into the infographic, Flipboard reveals that users are spending 86 minutes per user per month, with an average of 1.5 million daily users. The service has had 3 billion flips, which indicates the number of times that its Flipboard users turn a page within the app. Interestingly, Flipboard users are most often flipping on tablet devices during Sundays, the company says. As for the activity on its smartphone app, most of the interactions occur on Thursdays. When breaking this down to hours, users are flipping through the app most often toward the evening, nearing the time right before people will go to sleep. Apparently Flipboard users like to catch up on the day’s news before they fall asleep.

Flipboard’s metrics alone are important to recognize as evidence that consumers are consuming content in more ways than one, and this pattern of consumption is evolving into somewhat of an expectation of publishers. Content syndication is today’s reality and a new distribution channel that publishers should look into.

But the relationship between Flipboard and some of its partners have not always been rosy. Publishers have had the difficult task of finding the right balance between its consumers’ brand loyalty to its own publication and loyalty to Flipboard. For example, with a publisher offering its content Flipboard, the worst case scenario would be a situation where that outlet’s readers are inclined to turn to Flipboard rather than to the publication’s website.

On top of this, selling advertising within a third-party app requires that a publication share the revenue earned. Consequently, publications like Wired and The New Yorker have cut back on offering full text, as Adage first reported.  Instead, within the Flipboard app, they simply provide a URL to the original article. That way publishers can garner advertising revenue directly from its own website, but still access Flipboard users.

While there’s a delicate relationship between content platforms and publishers, it’s evident that, as far as the consumers are concerned, apps like Zite, Pulse, Flipboard and News360 are part of their news reading habits.

Check out the Flipboard’s full infographic below:

Flipboard infoGraphic 20 million users
Smart Home

Google Home and Amazon Alexa are asking smart home device makers for user info

Google and Amazon want to establish a "continuous flow" of information between their servers and your smart home devices, but companies like Logitech have begun to speak out for user privacy.
Home Theater

Cutting the cord? Let us help you find the best service for live TV streaming

There's a long list of live TV streaming services available to help you cut the cord and replace your traditional TV subscription. Each is different in important ways, and this guide will help you find the best one for you.

500px reveals almost 15 million users are caught up in security breach

Almost 15 million members of portfolio website 500px have been caught up in a security breach. The hack occurred in 2018 but was only discovered last week. Users are being told to change their 500px password as soon as possible.

Google Maps AR mode previewed, now in testing with small group of users

Google Maps AR mode is expected to launch to the public soon, as it has been rolled out to a small group of users for testing. The Wall Street Journal previewed the augmented reality feature.

Happy Valentine’s Day! Coffee Meets Bagel dating app data may have been breached

Are you planning on using Coffee Meets Bagel to find love on Valentine's Day? If you've been using the app for a while, you'll probably want to change your password -- the company said a data breach may have taken place before May 2018.

Worried about extra data charges? Here's how to check your usage on an iPhone

It's common to get a little nervous about nearing data limits. Keep your peace of mind by checking how much data your iPhone is using. Our guide on how to check data usage on an iPhone helps you stay in control.

Exclusive: Take a look at what a next-generation 5G phone will look like

With 5G phones debuting at MWC in mere days, there is discussion about whether they will be clunky bricks that die after a few hours? A reference design from Qualcomm offerrs a glimpse of the future: This is what 5G phones will look like.

North Focals smartglasses discount cuts the price by a massive $400

Canadian startup North is hoping smartglasses will be the next big wearable. After announcing its new Focals smartglasses in late 2018, the company opened product showrooms in Brooklyn and Toronto and has made its first shipment.

New Apple patent hints clamshell-style foldable phone may be in the works

Apple has filed a patent for a foldable phone that suggests the company could be following in the footsteps of the likes of Samsung and Huawei. The patent describes a clamshell-style foldable phone with two separate sections.

Xiaomi Mi 9 will be one of the first phones with monster Snapdragon 855 chip

Xiaomi's next major smartphone release will be the Mi 9, and the company hasn't held back in giving us a good look at the phone, revealing the design, the camera, and a stunning color.

Galaxy Watch Active isn't official yet, but you can see it in Samsung's own app

Samsung may be about to resurrect its Sport line of smartwatches under a new name: The Galaxy Watch Sport Active. Leaks and rumors are building our picture of the device at the moment.

Stop buying old tablets, says Samsung, buy the new Galaxy Tab S5e instead

Samsung has launched the Galaxy Tab S5e -- the E is for Essential -- a reasonably priced tablet that includes many of the features we like from the Tab A 10.5, and the Tab S4. Here's what you need to know.

Bag yourself a bargain with the best budget tablets under $200

The battle for your budget tablet affections is really ramping up. Which tablet, costing less than $200, should be commanding your attention? We take a look at some different options for the budget-conscious.

What is Wi-Fi 6? Here's a look at the next evolution of the wireless standard

We're exploring the new naming convention for wireless standards, how it affects the devices you buy, and what the upcoming Wi-Fi generation is changing for the better.