The only things between you and the hottest sneaker release are starting to become nothing more than just apps. Recently, Foot Locker released an update called Launch Locator to its mobile app that allows you to reserve upcoming sneaker releases from your phone without waiting in line.
With the Launch Locator, you can pick what select shoe releases you want to reserve, find stores near you, and follow the store’s specific reservation procedure before selecting your shoe size and completing your reservation. You can check the My Countdowns section of the app to see how long it will be until you can waltz into your local Foot Locker and pick up your new kicks. You must show photo ID and the app confirmation page on your device when picking up the reserved shoes.
The app will benefit some Foot Locker customers more than others. Certain customers who sign up for Foot Locker’s VIP membership will get access to a “Head Start,” which gives them a chance to reserve select sneakers slightly early. VIP members will be eligible for a three-minute Head Start, with Platinum VIP members receiving a five-minute advance. VIP membership is free to sign up for online or at a Foot Locker store, but to be upgraded to Platinum VIP, you must have spent $300 in a year.
Foot Locker is the latest company to make waiting on line for sneakers no more than waiting for your number to be called in an app. Last year, both Adidas and Nike released apps that allow you to be notified of new sneaker releases and reserve the product. The new method was quickly adopted by the rabid sneakerhead community. Last February, Adidas sold out of Kanye West’s Yeezy Boost 350 a mere 22 minutes after people could reserve it using the Adidas Confirmed app.
If you build the app, they will follow.