Foursquare: local coupon features to come

Foursquare couponFoursquare has announced its long-awaited business model, telling the Wall Street Journal that it will begin offering personalized coupons to its users. “We are building software that’s able to drive new customers and repeat visitors to local business,” co-founder and CEO Dennis Crowley says. The coupons are an upcoming feature and vendors will pay to have their business and the deals featured on Foursquare.

It’s the means to an end that all the app’s users should have seen coming. The deluge of unprofitable yet insanely popular social applications out there is staggering, and Foursquare doesn’t intend to be one of them. The site managed to jump all over the crossroads of social, local, and mobile when the genre first started to emerge some three years ago and has continue to iterate new versions to keep up with the SoLoMo evolution.

And part of that is revenue. Foursquare has been the Mecca for local for years now and is home to billions of check-ins – and that powerful information is going to drive its coupon efforts. The check-ins will allow users to redeem available deals from vendors who have signed up with Foursquare for the service.

From a user perspective, it’s all good news: if you’re already a Foursquare user, then you’re all for being rewarded for your check-in. It’s a system that’s already begun, with check-in loyalty being monitored by businesses using the app. The likely backlash will come from those who feel their Foursquare experience is being driven by local retailers that are willing to use the new coupon service instead of other factors – like previous check-ins, or places your friends like.

But it shouldn’t take long for the collective Foursquare community to get beyond this. Venue’s have had the ability to create deals for awhile now, and the redesigned approach will really just offer promoted placement to the available local discounts. For all intents and purposes, it’s the latest iteration of the deals system Foursquare has had for some time.

Foursquare is quickly becoming a veteran in the social sphere, and to see it gently introducing a means to revenue makes complete sense. And it’s time that the company starts diving into the mountain of location data it’s amassed to keep evolving its product. “One of the biggest growth areas for us as a company is hiring data-science folks to come in and start making sense of the two billion check-ins. They is really the secret sauce,” as Crowley puts it. 

Emerging Tech

How emotion-tracking A.I. will change computing as we know it

Affectiva is just one of the startups working to create emotion-tracking A.I. that can work out how you're feeling. Here's why this could change the face of computing as we know it.
Movies & TV

Skip the flowers and sunshine this spring and watch the best shows on Hulu

It's often overwhelming to navigate Hulu's robust library of TV shows. To help, we put together a list of the best shows on Hulu, whether you're into frenetic cartoons, intelligent dramas, or anything in between.
Cars

Toyota leads $1 billion investment in Uber’s self-driving tech division

In a move that has been a long time coming, Uber filed its S-1 documents, which sets the stage for the company to finally go public with an initial public offering. The company could be valued at more than $100 billion.
Home Theater

The best TVs you can buy right now, from budget to big screen

Looking for a new television? In an oversaturated market, buying power is at an all-time high, but you'll need to cut through the rough to find a diamond. We're here to help with our picks for the best TVs of 2019.
Mobile

The 15 most stylish iPhone docks and charging stands for your device

The right iPhone dock does more than just hold your phone. If you’re looking for the perfect dock for your bedroom, or one to sit discretely on your office desk, there’s a good chance you’ll find it here.
Product Review

The Xperia 10 Plus feels great in your hand, but you'll still want to put it down

There has never been a better time to buy a smartphone with an unusual design, and one of the cheaper models out there vying for your attention is the Sony Xperia 10 Plus, with its 21:9 aspect ratio screen.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robots that eat landmines and clean your floors

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Trash

How to save yourself money by buying a refurbished iPhone

There’s a lot to consider when you’re looking for a new iPhone, and it can be very expensive. Save yourself some heartache and some money with our guide on how to buy a refurbished iPhone.
Mobile

BlackBerry Messenger to shut down in May, be replaced by enterprise version

BlackBerry Messenger for consumers will shut down at the end of May, nearly six years after it was launched. The app is going back to its roots, in a way, as it is being replaced by the much simpler BlackBerry Messenger Enterprise.
Deals

Apple Watch Series 3 and Samsung Gear S3 smartwatches get big price cuts

The Apple Watch Series 3 and Samsung Gear S3 are at some of the lowest prices we've seen since so far this year. With discounts from Amazon and Walmart, now is a great time to find spring savings on wearables.
Mobile

These are the key settings to change on the LG G8 ThinQ smartphone

The LG G8 ThinQ is finally available. There are a lot of settings turned off by default that may be useful in improving the experience of using the phone. We've rounded up 11 key settings for you to change on the G8.
Mobile

LG reportedly files patent for triple selfie camera on smartphone

LG has reportedly filed a patent for a smartphone with three front-facing cameras. However, if the patent turns out to be true, it may come down as just another gimmick for the struggling mobile phone manufacturer.
Mobile

Best iPhone 7 Plus screen protectors to shield your big, beautiful display

Cracked screens are expensive to replace. Fortunately for you, we've rounded up what's available in terms of protection for Apple's large iPhone 7 Plus. Here are the best screen protectors you can buy.
Mobile

Samsung says the Galaxy Fold needs more improvements before it's released

The Samsung Galaxy Fold has arrived, and it goes on sale soon. Folding out from a 4.6-inch display to a tablet-sized 7.3-inch display, this unique device has six cameras, two batteries, and special software to help you use multiple apps.