The Pixel 3 is just another phone. But the A.I. brains inside are unrivaled

google pixel 3 xl back
Julian Chokkattu/Digital Trends

After an unprecedented level of leaks, Google’s New York event was light on surprises. The new Pixel 3 and Pixel 3 XL are exactly what we expected to see. Few phones have suffered so much criticism in the build up to an unveiling. The deep notch gouged out of the top of the Pixel 3 XL’s OLED screen seems to be universally reviled, and our Pixel 3 XL hands-on did not change our mind – it’s ugly.

While we’re glad the Pixel 3 doesn’t have a matching notch, the big bezels definitely make it look dated, but there’s more to a phone than its looks. We’re often told that it’s what’s on the inside that counts and Google’s groundbreaking artificial intelligence (A.I.) advancements remind us of that. The dull design definitely disappoints, but we’re genuinely excited about what the A.I. smarts inside can do for us.

“The big breakthroughs you’re going to see are not in hardware alone, they come at the intersection of AI, software, and hardware,” Rick Osterloh, senior vice president of Hardware at Google, said on stage at the event, in front of a huge screen bearing the words “AI + Software + Hardware”.

We can’t help feeling that the order is no accident. Google is all-in on AI and it has always prized the software experience above its hardware. This is what sets Google apart from competitors like Apple and Samsung. If you want a beautifully-crafted smartphone, there’s a galaxy out there to choose from, but if you want a phone that can do things no other phone can, the Pixel 3 stands out.

The A.I. hype train

Everyone has been hyping artificial intelligence for so long now that it’s easy to get weary of the hyperbole. The sad truth is that the experience of using A.I. on most phones doesn’t come close to matching the promise.

pixel 3 camera lens
Julian Chokkattu/Digital Trends

Without naming names, we’ve seen A.I. in cameras consistently misidentify subjects and scenes, producing shots that are clearly worse than the normal auto mode. We’ve had countless suggestions for news stories or places to visit that the most cursory understanding of our tastes or location would reveal as erroneous. We’ve been repeatedly misunderstood when attempting to issue simple voice commands.

It feels as though as soon as Google started to realize some success from its investment in A.I., everyone wanted to jump on the bandwagon, but they’re years behind and there’s no shortcut to catch up.

Pre-emptive help

We’re used to things like predictive text, but the first time we can remember being offered some helpful information by our phone without asking for it was in 2012 when Google Now rolled out. Looking at your phone first thing in the morning, you’d see a card displaying your optimum commute. Pulling your phone from your pocket at a bus stop or train station would throw up a timetable.

It’s the only service that tries to anticipate your needs.

It didn’t do a great deal else, beyond alerting you to the latest sports scores for the teams you supported, but it was an exciting first step. Being able to see at a glance if there was a traffic delay or knowing exactly when the next bus would arrive, made life a little easier.

Google Now has become Google Assistant and it’s easily our favorite digital butler. While Siri can set a reminder and Alexa will play the music you want, Google Assistant goes a bit deeper. It’s the only service that tries to anticipate your needs — and does it well. Anecdotally, it’s also far better at understanding Scottish accents than the competition.

Google Assistant handling calls

When we saw the Google Duplex demo earlier this year we were blown away. This is A.I. conducting a natural sounding conversation and booking a restaurant reservation or scheduling a haircut appointment. It can work within the parameters you set, so you can stipulate you want a reservation for 8 p.m. but between 8 p.m. and 9 p.m. is fine and it will go ahead and book the table for you, automatically adding the reservation to your Google Calendar once it’s booked.

If it didn’t tell you it wasn’t human, you wouldn’t guess. We don’t doubt it could beat the Turing test, provided the topic didn’t stray too far from booking your appointment.

This functionality starts rolling out to Google’s Pixel phones next month on a city-by-city basis, starting with New York City. Though it’s fairly limited in scope right now, we can see it growing into something we use often in our daily lives.

Another exciting exclusive for Pixel phones is the Call Screen feature. If you get an incoming call you can’t or don’t want to take, then you can tap screen call and the caller will hear this:

If it didn’t tell you it wasn’t human, you wouldn’t guess.

“Hi, the person you’re calling is using a screening service from Google, and will get a copy of this conversation. Go ahead and say your name, and why you’re calling.”

As the caller explains, the transcribed text pops up on your screen in real-time and you can choose to pick up, send a quick reply, or mark it as spam. If you do mark as spam it will automatically say:

“Please remove the number from your mailing and contact list. Thanks, and goodbye.”

We think the immediacy and convenience of this beats visual voicemail, which is worth remembering is also carrier specific and not available everywhere right now.

Amazing camera performance

One of the biggest arms races for smartphones in the last couple of years, and easily the biggest area of improvement, has been the camera. We’ve seen more and more dual-lens cameras and even triple-lens cameras as manufacturers struggle to outdo each other.

If you’re seeking proof of Google prioritizing A.I. over hardware, look no further than the Pixel camera. Google has stuck with a single-lens main camera, even reducing the megapixel count from the original Pixel for the Pixel 2 and yet it continues to outperform most of the competition.

google pixel cuts through ai hype 3 camera app
Julian Chokkattu/Digital Trends

The Pixel 2 is our reigning camera phone champion, because it most often takes the photos we want to keep or share.

“That’s not a fluke,” said Osterloh at the Google event. “We spent years researching computer vision technologies, analyzing hundreds of millions of photos.”

All these A.I. features make your camera easier to use and result in you getting better photos.

Google is getting better, more consistent results by employing artificial intelligence and computational photography, than its competitors are getting by packing in more lenses. The Pixel 2 turns out awesome portrait shots with that coveted bokeh background blur. With HDR+ multiple images are merged to produce the best image every time.

The Pixel 3 brings more A.I. smarts with Super Res Zoom, which stitches together multiple shots to boost the resolution when you zoom in. Machine learning in Night Sight will re-color photos shot in low light environments to brighten them without the need for a flash. Top Shot takes a burst of photos and then selects the group selfie where everyone is looking at the camera and smiling. Portrait shots in Photobooth mode can be triggered by a funny face or a smile, so you won’t miss out on the perfect photo.

All these A.I. features make your camera easier to use and result in you getting better photos. You may be able to achieve something technically better with the latest triple-lens camera from a competitor, but it will often require a little planning or tweaking. Google’s Pixel cameras are designed to be quick and easy so you can just point and shoot, which is how most people really use their phone cameras.

Really useful A.I.

The A.I. innovation in the new Pixel continues with Smart Compose in Gmail, which offers to finish your sentences with contextual phrases, cutting down on repetitive typing like addresses. It’s like a super-charged version of predictive text that could genuinely save you a lot of time.

We know that a lot of people find this stuff creepy or have legitimate concerns about privacy, but for us the utility eclipses our disquiet.

From warnings about train delays and reminders of where you parked to capturing the best possible photo, Google is doing things with A.I. that no one else can right now. Google Assistant is far closer to being the real-life personal assistant you can’t afford than any of its competitors. If you want to explore the full potential of that, you’re going to need a Pixel phone. It might not be the best-looking choice, but it’s surely the smartest.

Product Review

LG's new V40 has 5 cameras, but ThinQ twice before you buy

The LG V40 ThinQ has five cameras -- three on the back and two on the front. This makes it one of the most versatile camera phones LG has released to date, and it’s creatively fun to use. Read on for more in-depth analysis.
Mobile

The Google Pixel 3 and Pixel 3 XL are now available for purchase

Google's latest flagships, the Pixel 3 and Pixel 3 XL, are now official and we have all the details from the October 9 event in New York City and Paris. Here's everything we know about the Google Pixel 3 and Pixel 3 XL.
Product Review

Mediocre battery and a big notch slight Google's otherwise perfect Pixel phone

Google’s Pixel 3 XL has two big flaws: The gigantic notch on the front, and mediocre battery life. That being said, this is the best Android experience you can find in a smartphone today.
Product Review

Google’s Pixel 3 is a hair away from pocket-sized perfection

Google’s Pixel 3 smartphone is the best Android phone you can buy. It doesn’t have the best looks or the best hardware, but you’ll be hard pressed to find better software and unique A.I. functionalities.
Product Review

Huawei’s monster Mate 20 X makes the Galaxy Note 9 look small

The Huawei Mate 20 X has a 7.2-inch screen, but is surprisingly manageable to hold, yet still a little too big to carry around. Huawei’s pushing the phone’s ability as a mobile gaming handheld, challenging the Nintendo Switch.
Mobile

How to sell your old Google Pixel or Pixel 2 for the most money

So, it's time for a expensive new smartphone, and you'd like to partially fund the purchase by selling your old Google Pixel. Find all the information you need to get as much money as possible for your Pixel or Pixel 2 here in our guide.
Photography

Camera shootout! Testing the latest Pixel, iPhone, and Galaxy Note in real life

Which takes the best photos, the Pixel 3 XL, iPhone XS Max, Galaxy Note 9, or Pixel 2 XL? We put the cameras on all these top-notch phones through their paces to see which performs best in the real world, from low light to portrait mode…
Mobile

The OnePlus 6T is coming a day earlier, event moved to October 29

According to a recent report, the launch of the OnePlus 6T could be different from any other OnePlus launch in history. How? It could have the backing of a major U.S. carrier. Here's everything we know about the OnePlus 6T.
Mobile

Sprint now lets you add Hulu's Live TV service to your unlimited plan

Sprint recently introduced three new data plans to its roster -- Unlimited Basic , Unlimited Plus, and Unlimited Premium. Here, we break down your options to help you decide which one is best for you and your family.
Mobile

Sams's Club offers $100 gift cards for iPhone XR pre-orders

After months of rumors and speculation, Apple has finally taken the wraps off of the new iPhone XS, iPhone XS Max, and iPhone XR. Now that the phones are out, you might be wondering how you can get them for yourself.
Mobile

It’s about time! A USB-C magnetic charger for the Apple Watch has finally arrived

While most of the buzz surrounding Apple has been about the iPhone XR, the company also introduced a new Apple Watch accessory. Starting October 24, a USB-C magnetic charger will be available for purchase.
Home Theater

Google Chromecast and Chromecast Ultra: Everything you need to know

Google's Chromecast plugs into your TV's HDMI port, allowing you to stream content from your tablet, laptop, or smartphone directly to your TV. Here's what you need to know about all iterations, including the 4K-ready Chromecast Ultra.
Product Review

Amazon’s child-friendly tablet is the complete package

Kids are tough on electronics and it’s difficult to police screen time and manage what they’re doing. The Amazon Fire HD 8 Kids Edition could be the affordable answer to your prayers, with a rugged case and worry-free warranty.
Mobile

Huawei Mate 20 Pro vs. P20 Pro: Which 2018 Huawei flagship is best for you?

If you're tempted by Huawei's latest flagship, the Mate 20 Pro, but you're uncertain how it differs from the P20 Pro which Huawei released earlier this year, then we have you covered. Find out exactly what sets these two phones apart.