Skip to main content

Google dodges FTC antitrust lawsuit with changes to search, patents, ads

Image used with permission by copyright holder

Google has agreed to change a number of its search and advertising business practices as part of a settlement with the U.S. Federal Trade Commission. The agreement brings to close the agency’s years-long antitrust investigations of the search giant. The unsurprising settlement means Google will not be sued for antitrust violations, and is widely considered a “win” for the Internet company.

“The evidence the FTC uncovered through this intensive investigation prompted us to require significant changes in Google’s business practices. However, regarding the specific allegations that the company biased its search results to hurt competition, the evidence collected to date did not justify legal action by the Commission,” said Beth Wilkinson, outside counsel to the Commission, in a statement. “Undoubtedly, Google took aggressive actions to gain advantage over rival search providers. However, the FTC’s mission is to protect competition, and not individual competitors. The evidence did not demonstrate that Google’s actions in this area stifled competition in violation of U.S. law.”

Google’s FTC settlement, summed up

Patents: As part of the settlement, Google has agreed to allow competitors to use patents pertaining to smartphone, tablet, and computer technology that Google acquired in its acquisition of Motorola Mobility (PDF). Google has also agreed to drop all applicable patent lawsuits in U.S. federal courts and the International Trade Commission, and will attempt to settle future disputes over the use of its patents through out-of-court, third-party negotiations.

Ads: In separate letter of commitment to the FTC (PDF), Google agreed to make changes to its AdWords platform that will allow advertisers to more freely use competing advertising services. “Advertisers can already export their ad campaigns from Google AdWords,” wrote David Drummond, Google Senior Vice President and Chief Legal Officer, on the company blog. “They will now be able to mix and copy ad campaign data within third-party services that use our AdWords API.”

Search: Finally, Google has agreed to allow websites to remove their content from Google commerce services, like Flights, Shopping, or Hotels, that may compete with their own businesses. Google promises to honor the requested opt-out within 30 days of receiving notice. Websites that choose to remove their content from Google’s aggregating services will still appear in Google’s standard search results, and those websites’ Page Ranks will not be affected by the opt-out, Google says.

In a statement, FTC Chairman Jon Leibowitz said that the “changes Google has agreed to make will ensure that consumers continue to reap the benefits of competition in the online marketplace and in the market for innovative wireless devices they enjoy.”

What Google’s changes mean for you

So, what does this all mean for us, the consumers and users? Well, not too much. Google services will probably become a bit less useful, with companies like Yelp, TripAdvisor, and Expedia expected to pull the opt-out card. We’ll also likely see more smartphones and tablets that include technology controlled by Google (though many of us likely won’t even know it). And that’s about it.

In other words, this is a much bigger deal for Google (e.g. it avoided an antitrust lawsuit) and the FTC (it was able to say it did something to knock Google’s dominance down a notch).

Editors' Recommendations

Andrew Couts
Former Digital Trends Contributor
Features Editor for Digital Trends, Andrew Couts covers a wide swath of consumer technology topics, with particular focus on…
How to master your equalizer settings for the perfect sound
An equalizer from eqMac.

While most people will simply flip on the radio or load up Spotify to listen to music, audiophiles like to dig a bit deeper and customize their experience. This often comes in the form of adjustments to the equalizer, which offers the freedom to tweak every aspect of the sound booming out of headphones or speakers. Even some streaming services now have built-in EQs, giving you more ways than ever to play with your music and find something that best fits your ears.

Tinkering with the equalizer can be daunting to newcomers, as there are tons of cryptic settings you can manipulate. And if you mess with the wrong one, your sound quality might take a nasty hit. Thankfully, learning the basics isn't too difficult.

Read more
How to change your iPhone’s notification sound in iOS 17
how to change iphone default notification sound ios 17 sounds screenshot

Apple made a change to the default notification sound when it launched iOS 17, replacing “Tri-tone” with “Rebound.”Users have been unable to switch back to the original sound or select a different one as the default, and not everyone is a fan of the new tune. As you'd imagine, that's left some folks rather annoyed.

Read more
5 things I want to see in the Samsung Galaxy S25 Ultra
The Samsung Galaxy S24 Ultra and S Pen stylus on its screen.

The Samsung Galaxy S24 Ultra is definitely one of the best smartphones on the market right now, no doubt about that. You get incredible performance with the Snapdragon 8 Gen 3 chip, plenty of RAM and storage, a whopping 200MP camera, two telephoto lenses for 3x and 5x optical zoom, S Pen integration, and more. It’s certainly an impressive package.

But it’s not perfect. In fact, some weaknesses could be improved in the next version, the Galaxy S25 Ultra. Here’s what I hope to see next year.
A new design
Samsung Galaxy S24 Ultra (left) and Galaxy S23 Ultra Andy Boxall / Digital Trends

Read more