HTC becomes “obsessed with battery life” in an effort to keep up with smartphone heavy hitters

htc 10 battery teaser
Though it’s had some setbacks, smartphone manufacturer HTC is still a contender. Despite clashing with the market’s dominant forces, the Taiwanese company is not ready to throw in the towel. And this year, it’s gunning for a knockout with all of the hashtags, marketing language, and hype it can muster.

If HTC’s efforts are any indication, the HTC 10 may just leave its fans a little less disappointed this time around. Its latest teaser suggests that the phone’s battery life might last longer than you’d expect.

Our engineers are so obsessed w/ battery life we’ve turned it into a science. You’ll feel it. 4/12. #powerof10https://t.co/nsNtGYKXA6

The phone is rumored to sport a world class camera and a Snapdragon processor; we’re guessing it’s the recent Snapdragon 820 present in the Samsung Galaxy S7. HTC has also confirmed the return of its signature BoomSound tech for improved audio quality. Continuing its marketing strategy, the teaser reads that the company is “obsessed” with battery life. “Pics, tweets, texts, tunes, games, vids, you need a phone that goes and goes … ” It talks a big game, and with the official reveal coming up on Tuesday, April 12, more details regarding the hardware of the HTC 10 should be made available soon.

HTC has been in poor shape for a long time now; in 2013, several important figures left the company. Eric Lin, Product Strategy Manager even wrote “To all my friends still at HTC — just quit.” The company has made several attempts to remedy this situation. But none of its attempts have seen much success, and it needs to show that it still knows what it’s doing and regain some of that market to stay relevant.

The latest, and perhaps most promising, thing to come out of this is the HTC Vive, a high-end virtual reality headset for PC developed in collaboration with Valve, owner of Steam, the world’s largest digital store for games. The device is clamored to be even more advanced than its rival Oculus Rift. The success of the two devices are essential to keep HTC in the market and provide it a chance for a comeback.

Mobile

New gold finish makes Frederique Constant’s hybrid smartwatch flashier than ever

Frederique Constant has found considerable success with its luxury hybrid smartwatch, the Hybrid Manufacture, and has launched several new color schemes to help bring it even more attention.
Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Wearables

Fossil is working on a smartwatch with BMW, and it’s coming next year

Fossil, the watch company that makes smartwatches under its own name and partners with other major brands too, intends to launch a smartwatch with car manufacturer BMW in the future.
Movies & TV

Stranger Things season 3 is coming! Here’s everything we know so far

With a sophomore season as strong as its first, Stranger Things is now moving on to season 3. Here's everything we've learned so far about the Netflix series' upcoming third season, premiering in July 2019.
Mobile

Scientists wreck a smartphone in a blender, but not just for fun

It’s oddly mesmerizing to watch a smartphone get torn apart inside a blender. Researchers recently did just that in a bid to find out which materials make up a handset, and also to encourage people to think more about recycling.
Movies & TV

Apple’s next big event is minutes away: Here’s what you can expect

Apple's next big event takes place on March 25 in Cupertino, California. The company is expected to make several announcements related to its services, including Apple TV, so follow our guide to get ready for the big event.
Wearables

This $76,000 Grand Seiko watch has something in common with a plug-in hybrid car

How can a watch that costs $76,000 possibly have anything in a common with any car, let alone a plug-in hybrid? It's all about the complex, technically incredible Spring Drive movement inside this Grand Seiko watch.
Deals

The excellent Apple iPad gets even deeper price cuts on Amazon

The humble iPad from 2018 is still one of the best tablets around -- and a solid choice for most people. Amazon has seen some great price drops for these tablets recently, and now you can own an iPad for even less than before.
Mobile

More than a screenshot: How to record the screen on an Android device

If you've ever want to record video of your Android screen, there are plenty of apps that can help. Here's an easy guide on how to record the screen on an Android device with the right settings and apps.
Apple

Apple March 2019 Event Coverage

Apple’s next event will take place March 25 at the Steve Jobs Theater in Cupertino, California at 10 a.m. PT. We’ve got a handy guide on how to watch, but don’t expect to see any new iPads, iMacs, or AirPods at the show, all of…
Product Review

Want to see how powerful the Snapdragon 855 chip is? Just rev up the Xiaomi Mi 9

How fast do you want to go? If the answer to this is “as fast as possible,” then take a long look at the Xiaomi Mi 9. It’s one of the highest performance smartphones you can buy. It’s a real monster, and we’ve been using it.
Mobile

Apple Card is a credit card you can sign up for and start using with your iPhone

Apple is getting into the credit card business. Apple Card is a credit card you can sign up for directly on your iPhone, and it doesn't have fees. There's a lower interest rate and you can even get Daily Cash from all purchases.
Gaming

Apple Arcade might be the new game subscription service worth signing up for

Apple Arcade will launch this fall bringing a new game-subscription service with cross-platform support for iOS, Mac, and Apple TV. At launch, the service will feature more than 100 exclusive games, with more added to the service regularly.
Mobile

Check out 22 of the best iPhone 7 cases and covers for your shiny new phone

The iPhone 7 might be attractive, but it’s not rugged. To keep your device in pristine condition, you really need to think about proper protection. That's why we've rounded up some of the best iPhone 7 cases and covers available.