HTC seems to be having the hardest time finding names for all of its phones. The phone company is in hot water because of the name of the recently launched HTC Vivid, which also happens to be the name of Vivid Entertainment, an adult entertainment company.
On the surface the dispute seems fairly trivial seeing as Vivid Entertainment feels that the name of the HTC device could cause confusion for its customers. It does not want people to think that phone Vivid Entertainment had anything to do with the production of the phone.
Even though Vivid Entertainment had nothing to do with the HTC Vivid it did recently make news on the tech front. Earlier this month Vivid Entertainment officially launched the first porn channel on Google TV. Seeing as Vivid and Google are now in cahoots it is possible that some users could be confused as to which Google product offers Vivid Entertainment material.
This isn’t the first time that HTC has come under fire for a product’s name. Earlier this year HTC announced the HTC ChaCha, which happens to be the name of a search company. HTC later renamed the device the Status, due to the fact that it had a dedicated Facebook button.
When asked for an official response to the cease and desist letter HTC only replied with, “We are reviewing the complaint and don’t expect to have any further comment until it is resolved.” Ironically enough the HTC Vivid will most likely be a great phone for streaming videos thanks to its large 4.5inch screen and blazing fast 4G LTE connection.
