Skip to main content

HTC: No-one cares about small-screen phones anymore, so we won’t make a One Mini 3

htc one m9 mini news side comparison rear cameras
For the last few years, HTC has sold a smaller, mini version of its flagship phone, but that trend is apparently ending this year, according to HTC’s president of the North Asia region Jack Tong. Why? Tong says the market just isn’t interested in mid-size phones anymore, and prefers to purchase big-screen devices instead.

Speaking to Focus Taiwan at the launch of the new One M9+ in Taiwan, Tong said the HTC One Mini 2 from last year was the last of the line. “Overall, the industry is moving towards new phones over 5-inches in size,” he told the publication, adding that the HTC line-up was being tailored to fit in with that trend.

Since the end of last year, almost all HTC’s new devices have had screens at least 5-inches in size, including several Desire models with displays measuring 5.5-inches. The One Mini 2 was launched in May 2014, and still managed to pack a 4.5-inch screen, just half-an-inch smaller than the One M8 on which it was based.

Earlier in May, HTC reported a sizable 39-percent reduction in revenue over this time last year. Analysts blamed a poor response to the new HTC One M9, and while HTC apparently has no plans for a small version to bolster the range, it hasn’t been shy about remixing the flagship phone, producing the One M9+ and the similarly styled J Butterfly since then.

Interestingly, there haven’t been any rumors regarding an HTC One M9 Mini (or One Mini 3, as it may have been named), nor a Galaxy S6 Mini. Talk has also cooled regarding a new small screen iPhone recently. The decision to abandon the One Mini may be sound, based on recent research showing 21-percent of smartphones sold in the first three months of this year were classed as phablets, up from 6-percent during the same period in 2014. Also, at the beginning of 2015, Juniper Research stated big-screen phone shipments would increase by five times this year, and become the standard within three years.

However, LG may end up standing apart from its competitors. It’s linked with a smaller, mini version of the LG G4, rumored to arrive in the next few months. At this rate, it may be the only small screen flagship spin-off coming out this summer.

Editors' Recommendations

Andy Boxall
Senior Mobile Writer
Andy is a Senior Writer at Digital Trends, where he concentrates on mobile technology, a subject he has written about for…
The HTC U11 could be the phone to reverse HTC's poor fortune

It seems like HTC's smartphone business has been nosediving for a few years now and the name HTC just does not carry as much weight as it once did -- despite the fact that the company built the Google Pixel and Pixel XL. According to a new report, however, HTC might not be doing quite as poorly as some assumed.

HTC president Chia-Lin Chang confirmed in a report from Focus Taiwan that the HTC U11 is selling faster than what are arguably the greatest HTC phones ever -- the HTC 10 and the HTC One M9. In other words, during the same period of sales, HTC sold more HTC U11 units than HTC 10 and HTC One M9 units.

Read more
Don’t expect OnePlus to act like all the other phone companies, because it won’t
oneplus interview release schedule news 3t midnight black front

We’re all used to smartphone manufacturers bringing out an updated version of their top device every year. The Galaxy S8 will surely be replaced by the Galaxy S9, and the LG G6 will almost certainly pave the way for the LG G7. OnePlus ignored the unwritten rule last year with the OnePlus 3T, a slightly updated version of the OnePlus 3, which arrived six months into the OnePlus 3’s life.

Does that mean we’ll now see a new OnePlus phone every six months? The answer is no, and it’s actually a good thing.

Read more
Win over your loved one this Valentine’s Day with HTC’s phone discounts
htc valentines day 10 review 0016 3 970x647 c

Valentine's Day is around the corner, which can signal good or bad things for your love life. Whichever camp you might find yourself in, why not add to the love in the air with HTC's Seven Days of Sappiness?

The week-long promotion centers around three HTC smartphones: the One M9, One A9, and HTC 10. The One M9 receives the deepest discount, as the phone goes from its original $650 price tag to $400. The phone is a bit long in the tooth, seeing how it was HTC's 2015 flagship, but its octa-core Qualcomm Snapdragon 810 processor and 20-megapixel camera help it remain relevant.

Read more