Skip to main content

Day 1 of IFA brings fresh OLED competition, 4K phones, a turntable revival

The first of two press-only days at IFA 2015 is now in the books, and it was Panasonic and Sony who nabbed the biggest headlines.

Panasonic’s biggest announcement was the arrival of its new THX-certified 4K UHD OLED TV, and believe us: All those acronyms add up to a whole lot of awesome. Panasonic has always been well known for its TVs’ outstanding picture quality, but the company claims this is its best-looking TV yet. Aside from perfect black levels and excellent contrast, the new OLED TV is said to offer Panasonic’s most accurate color ever, delivering stunningly lifelike images. The new OLED TV’s arrival is also a big deal because it stands as the first competition LG has seen since it launched its first OLED just over three years ago.

Panasonic’s specialty audio brand, Technics, also garnered attention with some new premium digital audio components, but it was a prototype turntable that got reporters to rush the stage. Technics turntables have been an iconic fixture on many a DJ’s performance rigs, but the company called it quits on vinyl shortly before the brand was shut down five years ago. Apparently, though, Technics’ triumphant return last year was received warmly, so the company is going revive its turntable, this time redesigning it from the ground up.

Technics also introduced some new audiophile headphones at the event. Featuring 50 mm titanium-coated drivers and 14 mm tweeters, the EAH-T700 headphones are intended to compete with the best premium cans currently available. We tried them on, and not only were they extremely comfortable, but they sounded great as well. The cans are still in development, so no word on yet on when you can buy them and how much, but we’ll certainly be keeping an eye out.

Sony’s big news centered around a new Experia Z5 smartphone, boasting an eye-popping 4K screen. Do you really need a 4K screen on your smartphone? Who cares? Sony is doing it regardless. In all, there are three new Z5  phones: the 4.6-inch Z5 Compact, the 5.2-inch flagship Z5, and the 5.5-inch Z5 Premium is a phablet with the first 4K smartphone display. A few changes to the phone’s construction were changed but, don’t worry, the Z5s are all waterproof.

That’s it for press day number one. We’ll be back tomorrow with a roundup of the second press day ahead of the show’s official opening this Friday.

Editors' Recommendations

Caleb Denison
Digital Trends Editor at Large Caleb Denison is a sought-after writer, speaker, and television correspondent with unmatched…
One of the biggest Oura Ring competitors just did something huge
The Ultrahuman Ring Air and the Oura Ring, resting on a table.

Ultrahuman, the maker of the Ultrahuman Ring Air, is making its way to U.S. production grounds. The company is setting up a production facility in Indiana, which will mark the first time a smart ring from Ultrahuman will be assembled from scratch on U.S. soil.

“The UltraFactory will offer an end-to-end production capability and is based on the company’s first operational model of such a facility in India,” the company says.

Read more
Best Verizon new customer deals: Galaxy S24, iPhone and more
Verizon logo on a smartphone screen in a dark room and a finger touching it.

If you’re in the market for one of the best phones, or any new phone for that matter, you’re going to need a good carrier. Verizon has long been one of the most popular options, as it boasts one of the most reliable networks in the United States. It offers some of the best cell phone plans out there, and for new customers Verizon also offers some pretty impressive discounts on new phones. In many cases this means you can brand new, recently released phones entirely for free when signing up with Verizon. And that’s the case right now, as we’re currently seeing some of the best Verizon new customer deals we’ve seen. You can pretty easily land a new iPhone, Samsung Galaxy phone, and Google Pixel for free, and we’ve got all of the details on how to do so. If that sounds enticing, read onward and start shopping the best Verizon new customer deals available right now.
Free iPhone SE (3rd Gen)

The 2022 release of the Apple iPhone SE is yours for free when you sign up for a new 5G data plan on Verizon -- no trade-ins required. It's the best small smartphone in our list of the best smartphones with a 4.7-inch Liquid Retina display, but it doesn't sacrifice performance as it's powered by Apple's A15 Bionic chip that's also found in the iPhone 13 line and pre-installed with iOS 15. The latest iPhone SE is equipped with a single 12MP rear sensor and 7MP selfie camera, which are boosted by Apple's software to enable better photographs.

Read more
AirTags range: here’s how far the tracker can reach
An AirTag attached on a keyring

Apple AirTags are a helpful tool for tracking valuable possessions like wallets, keys, luggage, and backpacks. These tags employ various technologies that allow you to track your items from short and long distances using your compatible Apple device, such as an iPhone 15 Plus. You might wonder how far you can track your items with AirTags. It's time to find out.
AirTags range, explained

The range of AirTags varies depending on the method you use to locate them. A Bluetooth connection will work when your AirTags are close to your supported Apple device. Otherwise, Apple's Find My network is utilized. Luckily, you don't have to choose the method because it's selected behind the scenes automatically.

Read more