Black Friday didn't just happen in stores — downloads surged online for shopping apps

amazon best tech deals 5 12 2017 app smartphone shopping purchase program
Apple’s iOS App Store downloads surged in the shopping category on Black Friday, as millions of Americans started hunting for deals from their favorite retailers.

According to information gathered by marketing intelligence firm Sensor Tower, there has been a 26 percent increase in year-on-year downloads, reaching 1.05 million downloads in a single day. The majority of those downloads were for Amazon, Wish, RetailMeNot, and Walmart, which collectively noted 363,000 downloads on Black Friday — 200,000 from Amazon alone.

downloads-black-friday

top-10-shopping-apps-black-fridayAmazon app downloads were 242 percent higher than last year. Amazon has improved the experience for mobile users over the year — even though it still doesn’t offer Apple Pay support for purchases — which has given the app more exposure on iOS.

San Francisco based e-tailer Wish also noticed a huge surge in downloads on Black Friday, reaching 61,000 downloads, moving five places higher than its position in 2014. The store allows suppliers to set their own price for goods, and plenty took advantage on Black Friday to increase sales. Similarly, eBay jumped four places over its position in 2014, with 24,000 downloads on Black Friday.

We don’t know how much money was made on iOS during Black Friday, as Apple hasn’t released figures and intelligence firms cannot look into in-app revenue.

The biggest losers on Black Friday included Macy’s, Kohl’s, and the Black Friday Ads App. All three noticed less downloads than last year, with Macy’s dropping from 39,000 to 20,000 downloads.

Most shopping apps are seeing a decline in sales in 2015, according to Sensor Tower. In a report conducted before Black Friday, the intelligence firm revealed only eight of the top 24 retailers were seeing more downloads this year than last. Macy’s and Kohl’s were again bottom of the list, at minus 41 percent and 43 percent, respectively, and Sears, PINK, and Amazon were top of the list, with Sears hitting 123 percent growth.

Cars

Robomart’s self-driving grocery store is like Amazon Go on wheels

Robomart's driverless vehicle is like an Amazon Go store on wheels, with sensors tracking what you grab from the shelves. If you don't want to shop online or visit the grocery store yourself, Robomart will bring the store to you.
Home Theater

These awesome A/V receivers will swarm you with surround sound at any budget

There is no one-size-fits-all approach to shopping for a receiver, so we assembled our favorites for 2018, at multiple price points and all loaded with features, from Dolby Atmos to 4K HDR, and much more.
Computing

Style up your MacBook Air with one of these great cases or sleeves

Whether you’re looking for added protection or a stylish flourish, you’re in the right place for the best MacBook Air cases. We have form-hugging cases, luxurious covers and padded sleeves priced from $10 to $130. Happy shopping!
Emerging Tech

This high-tech shopping cart has the same aim as Amazon Go

The technology powering Amazon Go's cashier-free stores is pricey and a challenge to set up, but this high-tech shopping cart from a New York startup offers a similarly frictionless shopping experience at a fraction of the cost.
Mobile

Having trouble logging in? Here’s how to reset your Apple ID password

To use any of Apple's services, you need to have an Apple ID and know your password. Thankfully, there are ways to deal with forgotten passwords and regain access to your account. Here's how to reset your Apple ID password.
Mobile

Android Q: Everything we know so far about Google’s next mobile OS

Android Pie recently rolled out, but it's already time to look ahead to Android Q, the next version of Google's mobile OS. We've seen a number of rumors and leaks come out about the operating system -- here's everything we know so far.
Mobile

Want more power, but faster? This new charging tech claims it can deliver

Chunky power bricks and slow charging could be a thing of the past with GaNFast technology from Navitas Semiconductors. By using an alternative to silicon, GaNFast reduces power consumption and boosts output.
Mobile

Turn to these apps to help you in your next hunt for a job

Looking for a job can be a stressful experience, but these days, a simple mobile app can help you to find and apply for jobs all over the country -- here are some of the best job search apps for iOS and Android.
Wearables

Swatch and Mastercard team up for on-the-wrist, on-the-go mobile payments

Swatch has announced its Swatchpay technology is now available in Switzerland, enabling mobile payments from your Swatch watch. It works in a similar way to Apple Pay and Google Pay. Here's everything about it.
Mobile

Sony is showing something off at MWC -- will it be the Xperia XZ4?

Sony may have released the Xperia XZ3 in the past few months, but already it's preparing to release a follow-up, the Xperia XZ4. We're learning plenty about the phone now some details have started to leak out, and it's getting exciting.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best true wireless earbuds around.
Mobile

Is this the first image of a Galaxy S10 being used in real life?

It won't be long now; With 2019 underway, the Samsung Galaxy S10 is almost here. Before it arrives, here's absolutely everything you need to know about all three of Samsung's next flagships.
Mobile

Do these Geekbench results accurately represent the Moto G7?

The Moto G6 range is still relatively new to the market, but rumors have already started about the Moto G7, which is expected some time in 2019. Apparently, a G7 Power version will be joining the G7, G7 Play, and G7 Plus.
Wearables

Omron HeartGuide brings blood pressure monitoring to your wrist

High blood pressure leads to heart attacks, strokes, and many other health problems, so it's important to keep an eye on. Omron's HeartGuide is a fitness tracking watch that can also monitor your blood pressure from your wrist.