Skip to main content

IBM reveals the differences between iOS and Android Christmas spending habits

online sales tax bill proposal resurfaces spending
Image used with permission by copyright holder
IBM has been digging into the data to reveal some of our Christmas shopping habits over the holiday season, and as we’ve seen before it was iOS users who accounted for the bulk of the dollars spent over Christmas, despite Android’s larger share of the market in terms of device numbers. Out of all the online browsing done on Christmas Day on any platform, 57.1 percent of it was done on a mobile device, a rise of 18.6 percent over the same day in 2013.

As far as purchases are concerned, online sales were up 8.3 percent over the same period on Christmas Day 2013, while mobile sales went up 20.4 percent. Taking everyone who bought something online on Christmas Day into account, the average order value was $100.33, a jump of 6.2 percent from the figure recorded in 2013.

We might spend a lot of time browsing on our mobiles, but when it comes to actually clicking the purchase button, desktops and laptops remain the most popular devices: 65.2 percent of all online sales on Christmas Day were made from a computer Web browser. Consumers also spent more money on desktops and laptops than on mobiles, perhaps because we want a better look at those big ticket items before splashing the cash.

In terms of comparing smartphone platforms, iOS users spent more time online, bought more stuff and paid more for each item than those toting devices running Android. iOS traffic accounted for 39.1 percent of total online traffic for Christmas Day, more than double the 17.7 percent figure recorded for Android. Are Android users less well-off or just more interested in spending time with the family? IBM doesn’t speculate.

The company did look at the relative performance of Facebook vs Pinterest for driving sales, though, through its Smarter Commerce system. Pinterest edged the battle, with referrals averaging $99.86 per order as opposed to the $89.90 per order registered from Facebook referrals. You can read the full report via the IBM analytics hub.

[Header image courtesy of LDprod /]

Editors' Recommendations

David Nield
Dave is a freelance journalist from Manchester in the north-west of England. He's been writing about technology since the…
iOS 17: How to use photo cutout to cut and paste images
The image background remover feature from iOS 16 being used on a photo of a dog.

The iPhone has so many clever and fun little features that it's easy to miss some of them. One of the most whimsical features to come along in recent years is the ability to lift the subject of a photo away from the background so you can use it elsewhere — whether that's sharing it in an email, pasting it into a photo editing app, or even turning it into an iMessage sticker in iOS 17.

What's especially fascinating about this is that it seems like such a simple thing to do — and Apple does make it really easy — but there's a ton of number crunching going on under the hood to make it happen. This means you'll need an iPhone with a reasonably modern processor, but the good news is that it doesn't have to be the latest and greatest iPhone 15 Pro. While the insanely powerful A17 Pro chip in Apple's flagship smartphone surely helps things along, this feature can be used on any iPhone with an A12 Bionic chip or later, which goes back to the 2018 iPhone XS and iPhone XR.

Read more
iOS 17: How to change the clock font on your iPhone
The Apple iPhone 15 Pro Max and iPhone 14 Pro showing the screens.

iOS 17 is the latest version of Apple's mobile operating software, and as usual, it's brought with it plenty of new features and changes to get excited about. While not the biggest update around (it's telling when one of the major changes mentioned is the ability to send your contact information by AirDrop), iOS 17 is still worth paying attention to and getting if you have a compatible iPhone.

Read more
iOS 17: How to add a different home screen wallpaper on your iPhone
An iPhone with iOS 16, showing the new Lock Screen.

One of the most exciting features to arrive in last year's iOS 16 release was a whole new level of customization for your lock screen. Rather than just letting you set a static image, Apple opened the floodgates to allow you to create screens that cycled through collections of your photos of friends, pets, and landscapes, see live weather updates and astronomical conditions, and much more.

The feature remains mostly the same in iOS 17, although Apple made a nice tweak in iOS 17.1 so you can now select any of your albums to show on the Photo Shuffle lock screen rather than being limited to the fixed smart collections of people, pets, nature, and cities. You can also still set up multiple lock screens to cycle through, and that also now means multiple Photo Shuffle screens to choose pictures from different albums. Since these can be set to automatically come up in different Focus modes, you can have your iPhone automatically switch between an album of professional pictures at work and family pics at home.

Read more