T-Mobile sees record iPhone 7 pre-orders, CEO John Legere calls launch a ‘phenomenon’

“I just wanna tell you,” Legere said during a Periscope broadcast, “This has been the biggest launch ever for us,” emphasizing the interest in the newly announced iPhone. He continued, “The first four days of the iPhone 7 launch are by far the biggest ever for T-Mobile. It’s four times bigger than the iPhone 6 for us, at this stage.” Legere described the current situation as a “phenomenon.”

He also asked people watching the stream to guess which model has attracted the most orders. It turns out that at T-Mobile, it’s the standard black iPhone 7 that’s proving most popular, but Legere himself has chosen to get the Jet Black version. Reserved for iPhone 7 models with at least 128GB of storage space, those opting for the cool new color will have a longer wait before delivery than anyone ordering another color, and Apple recommends protecting the unusual finish with a case.

It’s not a surprise T-Mobile is the destination for many prospective iPhone 7 owners. It’s offering a trade-in deal that could result in a 32GB iPhone 7 costing absolutely nothing at all, depending on the model of iPhone you trade in. Yes, you’ll need to commit to 24-months service, but it’s hard to argue with a deal where you get rid of your old phone, and then pay nothing for the brand new version.

The iPhone 7 goes on sale September 16, and although T-Mobile’s trade-in deal is only for a limited time, it’s still available as of September 13.

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