Consumers love the jet black iPhone 7, Slice Intelligence notes in data study

iphone 7 slice intelligence trends iphone7plus lineup feat
Black is back, and it is hotter than ever. We are talking, of course, about the jet black iPhone 7, which new data from Slice Intelligence shows is far and away the most popular color for new iPhone consumers in the first few days of availability. Slice Intelligence, a company that grabs raw data from e-receipts, claims to be the “only direct measurement of all digital commerce activity and customer loyalty.” And when it comes to the iPhone 7, that activity points to some new trends.

As per the latest Slice Intelligence report, the Plus models of Apple’s new smartphones are much more popular this time around than they were during the reign of the iPhone 6. New data shows that “among those preordering the iPhone 7, in the first 48 hours of availability, 55 percent ordered the Plus model.” For context, more than 50 percent of iPhone orders for the 6 and 6s were for the standard model during the first couple days of their debut.

While this may be a departure from the norm, Slice Intelligence notes that the same people appear to be ordering iPhones. “As is typical, those who re-ordered the iPhone 7 tend to be Apple loyalists,” the company said. “55 percent of iPhone 7 buyers purchased an iPhone online in the past two years.” This differs from Samsung Galaxy Note 7 buyers, many of whom are new to the company — though they seem to have bought in at a bad time. Only two percent of Galaxy Note 7 shoppers bought a Samsung phone in the last two years.

New color options in the new iPhone also mean new trends, with 69 percent of consumers opting for the black or jet black iPhone 7. “The color of choice for iPhones past has traditionally been space gray,” the data company said.

Finally, it seems consumers are still in the middle of the road when it comes to data storage options. “For the past three September launches, over 60 percent of phones purchased over the first two days were on the middle storage option,” Slice Intelligence found. “This time, over two-thirds of iPhone 7s purchased online have been the 128 GB model.”

Mobile

Pop-up cams could be the next must-have feature for phone privacy nuts

Phones with pop-up cameras, such as the Vivo Nex and the Oppo Find X, may be exposing nefarious plans to record our activities using the selfie camera. Certain apps are opening the camera at unusual times, prompting security fears.
Mobile

Big, bigger, biggest? See the 2018 iPhone screen range now

Apple's 2018 iPhone range is still a mystery. How many models will launch? What will they be called, and how big will the screens be? Here are all the rumors and everything we know so far.
Home Theater

Time for a TV upgrade? Here’s what you need to know about 4K Ultra HD TV

Ultra HD 4K has quickly taken over the world of TVs. But what is Ultra HD 4K, how does it work, and most importantly, should you upgrade, or keep your old TV? We explain it all right here.
Mobile

The Samsung Galaxy S10 could have an in-display fingerprint sensor

It may be no more than a sparkle in Samsung's eye, but the Samsung Galaxy S10 is definitely coming. Here's everything we know about what's sure to be Samsung's most amazing creation so far.
Home Theater

The 7 best TVs you can buy right now, from budget to big screen

Looking for a new television? In an oversaturated market, buying power is at an all-time high, but you'll need to cut through the rough to find a diamond. We're here to help with our picks for the best TVs of 2018.
Cars

Tesla has shortened its Model 3 wait time to just one to three months

Production of the Tesla Model 3 has officially begun. Tesla's long-awaited entry-level model is far cheaper than the Model S and will compete head-to-head with the Chevrolet Bolt EV. We drove it and concluded it lives up to the hype.
Mobile

Samsung mocks iPhone X download speed in new ad for Galaxy S9

Samsung’s smartphone division loves to mock Apple and its devotees at every opportunity, with its latest ad highlighting a recent test that showed the Galaxy S9 to have faster downloads speeds than the iPhone X.
Mobile

Samsung's Galaxy X foldable smartphone reportedly set to launch early next year

Samsung has been showcasing bendable display technology for a few years now and a folding smartphone might finally become a reality. The Galaxy X may be the company's first example, and here's everything we know about it.
Photography

Brother’s new INKvestment Tank printer is made for people who hate buying ink cartridges

With a new ink cartridge design, Brother's new INKvestment Tank printer can run for up to a year before the cartridges need replacing -- ideal for users who want convenience and cost-savings.
Mobile

Apple stops offering free repairs for iPhones with grayed speaker buttons

Getting a new iPhone should be a pleasurable experience, but if you run into an issue, it can quickly become frustrating. Luckily, we’ve gathered a few potential solutions for any iPhone 7 problems you may be facing.
Movies & TV

Binge away with our guide to the best on-demand streaming services

Looking to waste a weekend bingeing or just putting together a movie night? Find out everything you need, from prices to features, in our guide to the best online streaming sites and services for on-demand movies and TV shows.
Mobile

Sprint revamps its data plans, adds Unlimited Basic and Unlimited Plus

Sprint recently introduced two new data plans to its roster -- Unlimited Basic and Unlimited Plus. Here, we break down your options to help you decide which one is best for you and your family.
Product Review

The MacBook Pro has been updated with 8th-gen processors, but is it worth buying?

The MacBook Pro is a controversial laptop these days -- and that's unfortunate. Due to some divisive changes Apple made to the functionality of the MacBook Pro, fans are more split. Does the 8th-gen refresh change that?
Mobile

T-Mobile expands Simple Global plan, offers $5 international day pass for LTE

T-Mobile offers a number of plans for both you and your family, but how do you know which one is best for you and your situation? Here, we break down the specifics of each plan to help you decide.
Mobile

Google’s $5.1 billion antitrust fine could mean the end of free Android

The European Commission has fined Google a record breaking $5.1 billion. The EU is accusing the company of severe antitrust infractions related to the search engine giant's handling of the Android ecosystem.
Wearables

Mad Huawei TalkBand is a Bluetooth earpiece worn in the ear, and on your wrist

It has always been a problem knowing where to store your Bluetooth earpiece when it's not in use, as wearing it all the time makes you look silly. Huawei has the answer with the TalkBand B5, the latest in a line of models that combine the…
Mobile

BlackBerry to use the oldest trick in the book to push new keyboard phone

BlackBerry has already teased it will release two new keyboard phones this year, and we may be just about to get the second. Leaks are hinting the phone will be called the BlackBerry Key2 Lite, which may cost less than the Key2 due to…
Mobile

Corning’s Gorilla Glass 6 will help your phone survive up to 15 drops before it shatters

Corning has finally taken the wraps off of the long-awaited Gorilla Glass 6 -- a glass that will be used to protect the next generation of smartphones -- which allows your phone to survive up to 15 drops before it breaks.
Mobile

Only Google should be mad about having to change Android

Google has been hit with a massive fine in a landmark antitrust case in Europe, and has been told to change the way it manages its Android operating system, or face a heavier financial hit.
Computing

Relive 1998 as live chat rooms roll out across Reddit in a limited beta

Reddit is slowly rolling out real-time chat rooms across a limited number of subreddits. Currently in beta, Reddit Chat went live in 2017 for a small group of around 7,000 users. Reddit is now expanding this service.
Mobile

These are the best video chat apps to help you stay in touch

Though still relatively new, video chat apps can help you connect with people from around the world. Here are our personal favorites to help you keep in touch regardless of smartphone OS.
Mobile

These might be the best photos shot with an iPhone in 2018

The iPhone Photography Awards (IPPAWARDS) announced its official winners of its 11th annual global competition. Each one was selected from thousands of entries spanning over 140 countries around the world.