Consumers love the jet black iPhone 7, Slice Intelligence notes in data study

iphone 7 slice intelligence trends iphone7plus lineup feat
Black is back, and it is hotter than ever. We are talking, of course, about the jet black iPhone 7, which new data from Slice Intelligence shows is far and away the most popular color for new iPhone consumers in the first few days of availability. Slice Intelligence, a company that grabs raw data from e-receipts, claims to be the “only direct measurement of all digital commerce activity and customer loyalty.” And when it comes to the iPhone 7, that activity points to some new trends.

As per the latest Slice Intelligence report, the Plus models of Apple’s new smartphones are much more popular this time around than they were during the reign of the iPhone 6. New data shows that “among those preordering the iPhone 7, in the first 48 hours of availability, 55 percent ordered the Plus model.” For context, more than 50 percent of iPhone orders for the 6 and 6s were for the standard model during the first couple days of their debut.

While this may be a departure from the norm, Slice Intelligence notes that the same people appear to be ordering iPhones. “As is typical, those who re-ordered the iPhone 7 tend to be Apple loyalists,” the company said. “55 percent of iPhone 7 buyers purchased an iPhone online in the past two years.” This differs from Samsung Galaxy Note 7 buyers, many of whom are new to the company — though they seem to have bought in at a bad time. Only two percent of Galaxy Note 7 shoppers bought a Samsung phone in the last two years.

New color options in the new iPhone also mean new trends, with 69 percent of consumers opting for the black or jet black iPhone 7. “The color of choice for iPhones past has traditionally been space gray,” the data company said.

Finally, it seems consumers are still in the middle of the road when it comes to data storage options. “For the past three September launches, over 60 percent of phones purchased over the first two days were on the middle storage option,” Slice Intelligence found. “This time, over two-thirds of iPhone 7s purchased online have been the 128 GB model.”

Smart Home

Video doorbell alert leads homeowner to confront suspected porch pirate

Video doorbells are doing their bit to help homeowners fight back against porch pirates, as this recent incident in California shows. The motion-activated device alerted the owner, who challenged the suspect right on the doorstep.
Outdoors

Gaze at the stars or spy on rare birds with a pair of the best binoculars

Be it gazing at a rare bird or sitting in the nosebleed section, you need a good pair of binoculars to see things from a distance. But what you should you look for? Desirable features vary depending on what you're doing so it's important to…
Photography

These are the best action cameras money can buy, from GoPro to Garmin and more

Action cameras are great tools for capturing videos of your everyday activities, whether it's a birthday party or the steepest slope you've ever descended on your snowboard. These are the best money can buy.
Emerging Tech

Yale scientists restore cellular activity in a pig’s brain hours after its death

In what some may view as a porcine version of Frankenstein, Yale University scientists have restored circulation and cellular activity in a pig’s brain four hours after its death. The study is likely to be used to study brain function
Mobile

Whether by the pool or the sea, make a splash with the best waterproof phones

Whether you're looking for a phone you can use in the bath, or you just want that extra peace of mind, waterproof phones are here and they're amazing. Check out our selection of the best ones you can buy.
Mobile

Walmart drops a killer deal on the Apple iPad Mini 4 tablet

The Apple iPad still reigns supreme in the tablet market, and the pint-sized 7.9-inch iPad Mini is the perfect everyday carry companion. Now’s the perfect chance to score a deal on the last-gen iPad Mini 4 before it’s gone for good.
Mobile

Google Creative Lab’s new AR experiment helps you learn how to draw

Google's Creative Lab developed an experiment called Drawalong AR that could make it easier for aspiring artists to follow YouTube tutorials. The experiment essentially leverages Google's ARCore to create a virtual tracing paper.
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best true wireless earbuds around.
Mobile

Want to watch Netflix in bed or browse the web? We have a tablet for everyone

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.
Mobile

On a budget? We found the best affordable smartphones you can buy

Here are the best affordable phones for anyone working with a tight budget, whether you're a fan of stock Android or marathon battery life. Find out what you can get for under $500 or far, far less as we round up the best budget…
Mobile

Which smartphone has the best camera? We found the sharpest shooters

They say that the best camera is always the one you have with you and that makes your smartphone camera very important indeed. Join us for a closer look at the best camera phones available right now.
Mobile

We tried all the latest and greatest smartphones to find the best of 2019

Smartphones are perhaps the most important and personal piece of tech on the planet. That’s why it’s important to pick the best phone for your individual needs. Here are the best smartphones you can buy.
Mobile

Solve a galaxy of problems with a simple reset of your S10

If your Samsung smartphone is acting up, then you may want to try resetting it. We'll show you how to overcome simple issues with a soft reset and also how to tackle bigger problems or prep it for sale with a factory reset.
Mobile

Step into Childish Gambino’s musical universe with the Pharos AR app

Childish Gambino seems to be on a mission to take over everyone's smartphones. Now you can experience his musical and visual universe through his new Pharos AR app, available on Android now and iOS soon.