Twitter battles: T-Mobile CEO lambasts Sprint’s ‘half-off’ deal

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It seems that John Legere’s Twitter battle with Donald Trump earlier this week wasn’t enough. In his latest tirade, the CEO of T-Mobile went after Sprint, following its big announcement. Sprint re-opened its offer to halve your phone bill, but this time T-Mobile users can join the party. Legere was quick to point out that it’s not much of a deal, and attacked Sprint’s claims that it’s a simple, fair promotion.

In addition to mocking Sprint for re-using the same deal from last year, Legere highlighted the fine print, which he countered, is evidence of “gimmicks” on Sprint’s part — the carrier has been touting the transparency of the promotion in its deal slogan, “no gimmicks, no tricks.”

He then launched a “Sprint Countdown” listing 10 things T-Mobile does better than Sprint. Here are a few:

Legere took to Periscope later to expand on his remarks. “I thought [Sprint’s announcement] was going to be huge, massive with countdown clocks, but it was a bad redo of an old promo,” Legere said. “Actually, I think it’s not even as good as what it was for AT&T and Verizon customers and T-Mobile. You know what it is? It’s a countdown to an implosion. I think they’re blowing up in our face … it feels like this is the beginning of the end.”

In October, Sprint announced layoffs and plans to cut between $2 and $2.5 billion in costs within the following six months. Its new CEO Marcelo Claure is trying to get the company back on track, and asserted in a media call that the new promotion will gain Sprint new subscribers. Only time will tell, but in the meantime, Legere’s having a ball.