Twitter battles: T-Mobile CEO lambasts Sprint’s ‘half-off’ deal

In addition to mocking Sprint for re-using the same deal from last year, Legere highlighted the fine print, which he countered, is evidence of “gimmicks” on Sprint’s part — the carrier has been touting the transparency of the promotion in its deal slogan, “no gimmicks, no tricks.”

Why do I love it? Marcelo repeatedly said there are no “gimmicks,” but let’s look at the fine print… shall we? pic.twitter.com/BLsgjC1mMI

— John Legere (@JohnLegere) November 18, 2015

He then launched a “Sprint Countdown” listing 10 things T-Mobile does better than Sprint. Here are a few:

4. @TMobile customers don’t have activation fees. @sprint charges $36 per line! #SprintCountdown #halfoffthetruth

— John Legere (@JohnLegere) November 18, 2015

3. @TMobile customers get America’s Fastest 4G LTE network. @Sprint‘s get America’s slowest (@Ookla). #SprintCountdown #halfoffthetruth

— John Legere (@JohnLegere) November 18, 2015

2. @TMobile customers get 4G LTE in 500+ cities. Not on @Sprint. #Spark…I mean #LTEplus #SprintCountdown #halfoffthetruth — John Legere (@JohnLegere) November 18, 2015

1. @TMobile customers get access to whatever plan they want. On @sprint, you have to leave and come back take advantage! #SprintCountdown — John Legere (@JohnLegere) November 18, 2015

Legere took to Periscope later to expand on his remarks. “I thought [Sprint’s announcement] was going to be huge, massive with countdown clocks, but it was a bad redo of an old promo,” Legere said. “Actually, I think it’s not even as good as what it was for AT&T and Verizon customers and T-Mobile. You know what it is? It’s a countdown to an implosion. I think they’re blowing up in our face … it feels like this is the beginning of the end.”

In October, Sprint announced layoffs and plans to cut between $2 and $2.5 billion in costs within the following six months. Its new CEO Marcelo Claure is trying to get the company back on track, and asserted in a media call that the new promotion will gain Sprint new subscribers. Only time will tell, but in the meantime, Legere’s having a ball.