Skip to main content

Kindle Fire: Amazon boasts 9-second response time for Chrismas Day ‘Mayday’ callers

mayday amazon discontinued kindle fire hdx
Image used with permission by copyright holder

[DT’s Kindle Fire HDX review]

When Amazon launched its new Kindle Fire HDX tablets a couple of months back, many were interested to see the company had included an on-device ‘Mayday’ customer support button.

With the e-commerce giant all too aware of how frustrating such services can be – with endless button pressing and long waits – it wanted to get its Mayday offering right, promising a caller would be connected with a tech advisor within seconds of tapping the button.

On Christmas Day, a time when many were switching on a Kindle Fire for the very first time and therefore possibly experiencing a few issues with its operation, Amazon said it took an average of just nine seconds to respond to Mayday calls, easily beating its usual target time.

“We set a goal for ourselves to have a response time of 15 seconds or less when a customer tapped the Mayday button – we’re proud to say that on Christmas Day we met this goal, with an average response time of just 9 seconds,” Amazon’s Dave Limp said in a release, adding, “We’re excited that millions of customers opened a Kindle Fire tablet this holiday season, and we’re glad so many customers tried out the Mayday button.”

Although it’s likely many members of Amazon’s tech support team would rather have been doing something more festive on Christmas Day, no doubt new Kindle Fire HDX owners were delighted to have had their queries dealt with in such a speedy fashion.

The free Mayday service is available to HDX users 24/7 and involves a video chat with an Amazon tech advisor. Whether you have an issue with the tablet’s functions, or want to learn more about its features, the advisor can help. If things get tricky, they can draw on your screen to help with their explanation, or even take control of the device if you give them permission.

According to Amazon, not all of the Christmas Day callers required tech support. A group of carolers contacted Amazon’s advisors to sing thanks for their work, while one young girl simply screamed when an advisor popped up on the screen, having apparently hit the Mayday button by accident.

[DT tips on ways to improve your Kindle Fire HDX]

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Best Prime Day Amazon device deals for 2021: Best sales you can still shop
All the latest Amazon Prime Day Amazon device deals and sales
Amazon Echo 4th Gen smart speaker on a table.

Prime Day 2021 is over. Even though there are still bargains to be had at sales like the Walmart Deals for Days sale, if you've had your heart set on a new Kindle e-reader, Fire tablet, Echo speaker, Fire TV device, or something else in Amazon's growing stable of products, your very best chance for a stellar deal just passed. But that doesn't mean you are totally out of luck and have to wait for Black Friday. There were tons of great Prime Day deals on almost every type of product this online retailer sells and most of those deals are over, but there are still deals available, and we're listing the best here. So, now's the time to shop -- and we've rounded up all the best bargains right here, along with a quick guide to help you shop.
The best Prime Day Amazon device deals still available

Should you buy a new Amazon device in the last-minute Prime Day sales?
Amazon always goes all-out for Prime Day, and that's certainly the case when it comes to slashing prices on its own product lines. That means there really isn't a better time than Prime Day to buy any of these devices. At the most, you can expect to see similar prices for Black Friday, but the markdowns won't be bigger -- and you'll have to wait until November. In any case, after Prime Day ends, Amazon snaps back the deal prices to the full list price -- but that hasn't happened yet in all cases. Typically the prices don't begin to soften again until either a few weeks have passed or another sales event.

Read more
Amazon Kindle down to lowest-ever price for Prime Day 2021
A close up of someone pulling a Kindle out of their bag.

Had enough Prime day deals yet? We hope not, as we've got another for you -- and it's one of the best deals around today. If you've been eyeing a new Kindle, Amazon has a fantastic deal on the Kindle (2019) for $75, saving you $35 off the regular price. This is a pretty epic deal, and it's sure to sell out fast, so make sure you don't miss out.

The 10th-generation Amazon Kindle is a great place to start if you're new to owning a Kindle. This version comes in white or black, without ads, and has a built-in front light that's great for undercover reading or those times you don't want to disturb anybody else while you finish off that bestseller. The 167 ppi glare-free display reads like real paper, and you can adjust the text size -- handy if you've lost your reading glasses or have tired eyes from a day spent in front of a screen. The Kindle is thin and lightweight too, so one-handed reading is a breeze, and long battery life means you won't need to add it to your list of "devices I forgot to charge" as the battery lasts for weeks on a single charge.

Read more
Amazon Fire HD 10 tablet is under $100 for Prime Day 2021
amazon fire hd 10 vs plus 2021 shows  1

If a new tablet is top of your wishlist this Prime Day, we've got an amazing deal for you! Today, as part of Amazon's early Prime Day deals, you can nab the Amazon Fire HD 10 (32GB) for just $80. That's an eye-watering saving of $70, ensuring this is a fantastic deal for anybody looking for an Amazon Fire HD 10 for less. Don't miss out though -- this is sure to be one of the most popular offers around, so snap it up before stock becomes limited or runs out, for the fastest delivery.

The Amazon Fire HD 10 is one of Amazon's most popular tables and also lands on our roundup of the best tablets. At first glance, it's easy to see why. Its 10.1-inch 1080p Full HD screen is sharp and colors are vivid, although it's not the best in direct sunlight. Amazon Prime members can take advantage of Prime Video, Prime Music, and Prime Reading -- but there's plenty to recommend the tablet even if you're not currently a Prime member.

Read more