Skip to main content

Lenovo to launch new smartphone brand to take on Xiaomi

Lenovo Vibe X2 2
Image used with permission by copyright holder
Chinese electronics giant Lenovo has said it’s planning to create a new brand next year geared toward building a strong business selling handsets online.

The move is an attempt to tackle the increasing dominance of Chinese rival Xiaomi, which has been so successful selling mobile phones online that over the summer it toppled tech powerhouse Samsung to become the leading shipper of smartphones in China, now the world’s largest market for such devices.

Lenovo has been skipping along nicely in recent years, steadily building its PC and mobile business both at home and abroad while at the same time making a number of high profile acquisitions, including that of Motorola Mobility, which it agreed to buy from Google earlier this year.

However, since Xiaomi came on the scene with the launch of its first smartphone in 2011, rival firms like Lenovo have been forced to sit up and take notice as the Beijing-based firm makes big gains in the Chinese market through its hugely successful online-only business model.

The company has built quite a following in its short history, offering decent handsets at decent prices, with its locally relevant MIUI customized Android overlay proving a big hit with users. A smart marketing strategy that includes one-off promotional events and careful control of the sales channel to push demand have also worked in its favor. And now Lenovo wants in.

The electronics firm announced plans for its new Internet-based smartphone company on Wednesday, making little secret of the fact that it has Xiaomi in its crosshairs. Lenovo’s new business, which will run under a different brand name and have its own CEO, will begin operating in April next year and will “exclusively focus on direct-to-consumer sales, marketing and product development using an Internet-based business model,” the company said.

In a statement, Lenovo said its China-focused operation will help the company “attack the fast growing consumer mobile device market in China, with a focus not only on devices, but also on software and application development and close customer engagement.”

According to data released in August by research firm Canalys, in Q2 of this year Xiaomi’s share of China-based smartphone shipments hit 14 percent, with Samsung, Lenovo, and Yulong each at 12 percent.

With Xiaomi’s share climbing from 5 percent a year earlier and continuing to grow, Lenovo is hoping its new brand will help to knock its rival’s business, boosting its own share of the smartphone market in the process.

[Via WSJ]

Editors' Recommendations

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Do iPhone 14 cases fit the iPhone 15? There’s an interesting answer
Speck Presido2 cases for the iPhone 15.

The iPhone 14 and iPhone 15 series have identical display sizes, but there are slight variations in their total dimensions due to design changes. This has led to a common question of whether the cases designed for iPhone 14 would fit the iPhone 15 models. The answer to this question is not straightforward and depends on whether you are looking for a perfect or a reasonable fit.

The iPhone 15 series consists of four models, just like the iPhone 14 series. These are the 6.1-inch iPhone 15, 6.7-inch iPhone 15 Plus, 6.1-inch iPhone 15 Pro, and 6.7-inch iPhone 15 Pro Max. The prices of the iPhone 15 series are the same as the previous models, and they come with several improvements. The iPhone 15 Pro and iPhone 15 Pro Max are made of titanium, while the iPhone 14 Pro and iPhone 14 Pro Max have stainless steel bodies. Additionally, the iPhone 15 and iPhone 15 Plus now have the Dynamic Island for the first time.

Read more
Don’t buy the iPhone 15 — 5 reasons to wait for the iPhone 16
iPhone 15 Pro Cameras.

Apple revealed a slate of new products at its recent Wonderlust event, including the new iPhone 15 lineup, Apple Watch Series 9, and Apple Watch Ultra 2. We also got a minor update for the AirPods Pro in the form of a new USB-C charging case to align with the iPhone ditching Lightning.

This year, there’s actually a lot to love about the iPhone 15, as it’s a much bigger upgrade than its predecessor. We now have the Dynamic Island across the entire lineup, USB-C charging, a 48MP camera, and a beautiful display that reaches double the brightness of the iPhone 14 with 2,000 nits. It also packs in the A16 Bionic chip that launched with the iPhone 14 Pro.

Read more
I found 11 new widgets for iOS 17 that you have to try
Best iOS 17 interactive widgets

Widgets have been a popular feature on iPhones for a long time. With iOS 17, these widgets have become interactive, creating a more immersive experience. With interactive widgets, you can take important actions right from your iPhone home screen and lock screen. For instance, you can complete to-do lists, play and pause media and podcasts, access your Home app controls, and much more — all without having to open any apps.

Interactive widgets aren't solely for Apple's native apps in iOS 17. Third-party developers are also embracing the new feature. While the list of apps that utilize the new feature is still short, a few have already stood out. Here are some interactive widgets worth exploring.

Read more