LG’s Ray is a mid-range phone for 3G markets with its 5.5-inch 720p screen

In an effort to offer customers in 3G markets a cheaper smartphone alternative, LG announced the LG Ray X190.

The 5.5-inch LG Ray is not full HD, but it features a 720p resolution. The phone also sports a metallic design and a removable 3,000mAh battery. A 1.4GHz octa-core processor powers the device, along with 1GB of RAM, which is disappointing — even for this budget phone.

The device’s design is similar to other LG phones, with the volume rocker on the back of the phone. It also includes familiar features such as Knock Code to unlock the phone and Gesture Shot for the camera. The speaker looks as though it is placed on the back of the phone, which means sound may be muffled by your hand or the surface of a table if it’s face up.

The Ray runs Android 5.1 and houses a 13-megapixel rear camera, as well as an 8-megapixel front camera, which is decent for a phone in this tier.

“Customers in 3G markets continue to be a priority for LG so we will continue to develop new products with these consumers in mind,” Juno Cho, president and CEO of LG Electronics Mobile Communications Company, said in the blogpost. “No matter the country or the device, every LG customers will receive a unique user experience with a balance of design, performance and value.”

The LG Ray will most likely not be seen in the U.S. market. While the price hasn’t been announced yet, the phone has been rumored to cost around 15,000 rubles or about $232, according to Android Authority.

The LG Ray is rolling out to former Soviet Union countries soon, followed by several parts of Latin America. The color options include silver, gold, and titan black.

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