Clowns, airbags, and a zebra: Lyft’s debut TV ad demands your attention

“Riding is the new driving,” Lyft proclaims at the end of its debut TV ad. The 60-second spot’s playful nuttiness means it’ll have little trouble catching viewers’ attention, though whether it persuades vehicle owners to leave their motor at home and hail a Lyft car instead remains to be seen.

The ad, which hit screens across the nation Monday night, starts off weird, and then gets weirder. Slow-moving traffic becomes a jam, which then somehow transforms into a massive mangled mountain of crashed cars. Clowns appear, as does a zebra and a giraffe. Collisions, synchronized air bag inflation, and spilt cups of tea also feature. It’s like your worst and wackiest drive home from work. And then some.

Lyft wants you to know that it doesn’t have to be that way. As the drivers and cops deal with the carnage, a young woman emerges from her trapped car, climbs atop the pile-up, pulls out her smartphone, and hails a Lyft car.

And along it comes, complete with smiling driver and pink mustache. The rider jumps in the car and is whisked away from the continuing chaos.

Lyft’s TV ad is part of a determined effort to raise awareness of a company that for so long has existed in the shadow of ride-hailing’s top player, Uber. Other initiatives include the launch this week of a nationwide poster campaign, with four eye-catching designs (below) set for display on billboards, bus shelters, and public transportation.

lyft poster campaign apr2016
Outdoors

Lyft is offering free bikeshare rides to highlight Earth Day

To highlight Earth Day and promote its own green efforts, Lyft is offering free rides with its bikeshare programs in six cities across the U.S. on April 22. Anyone interested should check the service's website for full details.
Gaming

These are the must-have games that every Xbox One owner needs

More than four years into its life span, Microsoft's latest console is finally coming into its own. From Cuphead to Halo 5, the best Xbox One games offer something for players of every type.
Cars

Toyota leads $1 billion investment in Uber’s self-driving tech division

In a move that has been a long time coming, Uber filed its S-1 documents, which sets the stage for the company to finally go public with an initial public offering. The company could be valued at more than $100 billion.
Cars

2019 Audi TT RS gets subtle cosmetic surgery ahead of its trip to the Big Apple

The 2019 Audi TT RS gets a minor face-lift, but it keeps its signature turbocharged inline-five engine. The updated TT RS makes its United States debut at the 2019 New York Auto Show.
Deals

The best Amazon Prime Day 2019 deals: Everything you need to know

Amazon Prime Day 2019 is still a few months off, but it's never too early to start preparing. We've been taking a look at the best discounts from previous Prime Days to give you our predictions of what to expect this year.
Mobile

The 15 most stylish iPhone docks and charging stands for your device

The right iPhone dock does more than just hold your phone. If you’re looking for the perfect dock for your bedroom, or one to sit discretely on your office desk, there’s a good chance you’ll find it here.
Emerging Tech

Awesome Tech You Can’t Buy Yet: Robots that eat landmines and clean your floors

Check out our roundup of the best new crowdfunding projects and product announcements that hit the web this week. You may not be able to buy this stuff yet, but it's fun to gawk!
Product Review

The Xperia 10 Plus feels great in your hand, but you'll still want to put it down

There has never been a better time to buy a smartphone with an unusual design, and one of the cheaper models out there vying for your attention is the Sony Xperia 10 Plus, with its 21:9 aspect ratio screen.
Trash

How to save yourself money by buying a refurbished iPhone

There’s a lot to consider when you’re looking for a new iPhone, and it can be very expensive. Save yourself some heartache and some money with our guide on how to buy a refurbished iPhone.
Mobile

BlackBerry Messenger to shut down in May, be replaced by enterprise version

BlackBerry Messenger for consumers will shut down at the end of May, nearly six years after it was launched. The app is going back to its roots, in a way, as it is being replaced by the much simpler BlackBerry Messenger Enterprise.
Deals

Apple Watch Series 3 and Samsung Gear S3 smartwatches get big price cuts

The Apple Watch Series 3 and Samsung Gear S3 are at some of the lowest prices we've seen since so far this year. With discounts from Amazon and Walmart, now is a great time to find spring savings on wearables.
Mobile

These are the key settings to change on the LG G8 ThinQ smartphone

The LG G8 ThinQ is finally available. There are a lot of settings turned off by default that may be useful in improving the experience of using the phone. We've rounded up 11 key settings for you to change on the G8.
Mobile

LG reportedly files patent for triple selfie camera on smartphone

LG has reportedly filed a patent for a smartphone with three front-facing cameras. However, if the patent turns out to be true, it may come down as just another gimmick for the struggling mobile phone manufacturer.
Mobile

Best iPhone 7 Plus screen protectors to shield your big, beautiful display

Cracked screens are expensive to replace. Fortunately for you, we've rounded up what's available in terms of protection for Apple's large iPhone 7 Plus. Here are the best screen protectors you can buy.