Meizu to launch new smartphone brand on December 23, ready to battle Xiaomi

meizu launch new smartphone brand december 23 ready battle xiaomi logo
Meizu, an up and coming Chinese smartphone company, is set to announce a new brand on December 23. It will hold an event in Beijing to reveal all the details, but several leaks have provided a few early hints, while the company has produced a video teaser to whet our appetites.

The teaser campaign revolves around using the tagline No Blue, and the leaks indicate the new brand name is Blue Charm. It’s believed Meizu will launch two phones initially, both of which will be competitively priced, and will eventually build Blue Charm into a wider consumer electronics brand.

Related: Meizu announces the MX4 Pro

Rumor reports suggest Meizu will have a 4.6-inch and a 5.5-inch smartphone to show us on December 23, both of which could feature 1080p resolutions, octa-core MediaTek processors, and 2GB of RAM. If Meizu can keep the price down despite the Full HD screens, it could genuinely contend with Xiaomi – the obvious target for this new brand.

Other hints found on the Meizu Facebook page give the impression the Blue Charm series will be available in various colors, much like the iPhone 5C, and feature a modern design which will set the phones apart from other budget devices.

While Meizu phones traditionally use Android as the operating system, hidden underneath the firm’s Flyme user interface, there’s a possibility the Blue Charm series may not. A set of leaked pictures from China show what’s thought to be the new phones with a different UI over the top. The source speculates it’s a modified version of Jolla’s Sailfish launcher, but it seems unlikely this would make it on to the final device.

There is another possibility. Meizu is one of Canonical’s partners on Ubuntu Mobile, and has recently reiterated its intention to release a phone running the long-delayed operating system. Could the Blue Charm phones be the first? We’ll find out everything we need to know at Meizu’s event.


Car-branded phones need to make a U-turn if they ever want to impress

Your car and your smartphone are becoming one, yet smartphones branded or co-created by car companies are a problem. We look at the history, some examples of the best and worst, then share hopes for the future.

These laptop makers produce the most reliable, quality hardware today

If you want to buy your next laptop based around a specific brand, it helps to know which the best brands of laptops are. This list will give you a good grounding in the most reliable, quality laptop manufacturers today.
Product Review

Sennheiser brings audio perfection to wireless earbuds like no one else can

Sennheiser took its time entering the true wireless earbud market, and the results are what you’d expect from the storied audio brand. The new Momentum offer seamless operation, best-in-class sound, and a high price tag to match.

Microsoft Outlook for iOS gets big redesign, with Dark Mode coming soon

Microsoft has deployed a huge redesign for its Outlook for iOS app, which includes new blue branding and some quality-of-life improvements. Dark Mode isn't included, but it's coming soon.

The best smartphone stocking stuffers for a very techy Christmas

If you've got a tech-loving smartphone enthusiast to buy for, we can help you out. Here's a selection of top phone accessories that would make amazing stocking stuffers so you can have a very Merry Christmas.

OnePlus's 5G phone should arrive in May 2019, may cost up to $850

OnePlus will be among the first companies to put the new Snapdragon 855 processor into a phone, and will also release a separate and more expensive 5G phone in 2019 with the help of U.K. network EE.
Product Review

The Black Shark gaming phone takes a big bite out of your free time, but the software sinks it

The world is being treated to an ever-increasing number of high-powered gaming phones. With so many great options already out, is there room for another? The Black Shark thinks so. But is it any good? We find out.

Santa Claus is coming to town. Get ready with these Christmas apps

Like it or not, Christmas comes but once a year. Thankfully, we've got a list of the best Christmas apps to help get you into the holiday spirit, just in case you want to call Santa or become a Christmas elf.

Xiaomi’s Gamepad 2.0 turns the Black Shark into a mini Switch

Chinese phone manufacturer Xiaomi has introduced the Gamepad 2.0 for its Black Shark gaming phone that launched earlier this year. The new gamepad is similar to the Switch Joy-Con, with one piece attaching to each side of the phone.

Google makes it easy to donate to charity straight through the Play Store

As we head into the holiday season, Google announced a new feature on Google Play that makes it a little easier to donate to charity. Through the new page, you'll be able to choose from a range of charities to donate to.

REI clearance sale extends discounts on Garmin, Fitbit, and GoPro devices

Beyond the things you typically expect to find at REI — like tents, skis, and jackets — there are tons of great deals on quality tech foryour outdoor adventures. From smartwatches to action cameras, here are the best tech deals.

These are the best smartwatches for everything from fashion to fitness

Tempted to buy a smartwatch? If so, then the growing number of great models available means you've got plenty to choose from. But which one should you pick? Here is our list of the best smartwatches.

Sprint’s 5G rollout: Everything you need to know

Sprint is building its next-gen 5G network in preparation for a 2019 rollout, but it's taking a decidedly different approach than some of its competitors, including Verizon and AT&T. Here's everything you need to know.

The Galaxy S10 may be announced before MWC, sell for up to $1,750

While we still may be months away from an announcement, there's no doubt about it: Samsung is working hard on its successor to the Galaxy S9. Here's everything we know about the upcoming Samsung Galaxy S10.