The Meta brand is the result of a collaboration between a group of ex-Fossil engineers, and the M1 represents their most stylish attempt to date: well-respected Nokia and Vertu designer Frank Nuovo was brought in to help with the aesthetics of the timepiece. With Motorola and HP both launching eye-catching smartwatches later this year, manufacturers seem to be realizing that design matters for wearables.
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The Meta M1 is available in a total of eight different variations, covering rubber, leather and stainless steel straps and five different colors (black, white, red, silver and gold). The face uses a monochrome display, like the Pebble, and the device links with Android and iOS apps to control notifications, alerts and other settings on the smartwatch.
According to its designers, the Meta M1 was built to be a watch first and a smart wearable second — it offers pertinent information at a glance, but there’s no voice control. If you put down your name for one of the timepieces then you can expect your order to start shipping at some point in September.
As Frank Nuovo himself puts it: “Art of the glance is about being able to casually glance at your digital life without being consumed by it. If you’re out with somebody, pay attention to them. If you need to know if an email or message came in, you can glance nicely, easily, at your Meta, and see what’s going on without disrupting the flow of the day.”
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