Taking an aggressive approach with the promotion of the Windows Phone platform, Microsoft has launched two new advertisements starring actress Jessica Alba and No Doubt musician Gwen Stefani. Airing during primetime television tonight on commercial breaks within ABC’s Modern Family and NBC’s The Voice as well as late night talk show Jimmy Kimmel Live, the two advertisements highlight different ways that the Windows Phone platform has changed their daily life. The 33-second spot with Jessica Alba features the Nokia Lumia 920 and is co-branded with AT&T. However, the 32-second Gwen Stefani advertisement features the 8X by HTC and splashes the Verizon Wireless logo on the screen.
During the Jessica Alba spot, Microsoft is attempting to promote the use of the Kid’s Corner feature since young children like to play games on their parent’s smartphones. Similar to Netflix’s Just for Kids section, Kids Corner on the Windows Phone acts as a parental filter.
After Kid’s Corner is launched, it’s impossible for a child to access text messages, emails or other important areas of the phone without a password. In addition, parents can populate the Kids Corner with approved applications such as entertaining games, learning programs or other fun apps for young children. Kids can also listen to approved music through the Kids Corner interface as well as personalize the background.
Alternatively, Microsoft is trying to highlight the usefulness of the Windows Phone platform for busy working women during the Gwen Stefani ad. Since early adopters of smartphones tend to be both men and women these days, Microsoft is clearly going after the female demographic for the opening round of Windows Phone ads. Ads featuring male celebrities are in the works though. According to Ad Age, two more advertisements will follow later in November featuring Saturday Night Live alum Andy Samberg as well as Carolina Panthers quarterback Cam Newton.
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