Mobile movie use heavier in men than women, reveals survey

mobile movie use heavier in men than women reveals survey mobilemoviesThe uses for a mobile device are many and varied, from the basics (making calls, sending texts, checking email) to the… somewhat less necessary (playing Angry Birds, watching movies, asking Siri whatever random question comes into your head at the time). But when it comes to making decisions about your movie viewing using your own mobile device, however, that may be more affected by your gender than you might expect, at least according to information released from a new report looking at the way that users research movie choices using their cellphones and other mobile devices.

The report, titled “Mobile and the Movies,” is the result of a survey of 373 mobile users armed with a variety of operating systems including Apple iOS and Android carried out by the Interactive Advertising Bureau and mobile technology company InMobi. The survey investigated the ways in which users involved their mobile devices when choosing whether or not to watch a movie, and if so, making a decision on which movie to watch.

Surprisingly, only 24 percent of moviegoers purchased tickets for movie theaters via their mobile devices in the last six months, despite 31 percent saying that they go to the movies at least once a month. Of that number, 48 percent of respondents said that they always used their phones to choose the movie they visit. Interestingly enough, the percentage of users who claim to go to the movies every month is the same – 31 percent – as those who have watched a trailer through to conclusion on their phone in the past six months. 83 percent of trailer watchers said that they had seen ads on their mobile devices prior to the beginning of the trailer, but oddly enough, only 61 percent reported that they had watched to the end of the ad in order to be able tosee the trailer in question.

Overall, it turns out that men have the edge in terms of who is more likely to use their phones when it comes to the movies; 71 percent of men agreed that they had used their phones to help them choose a movie, compared with 69 percent of women, and 38 percent of men reported that they would check social media to help them decide, compared with just 33 percent of women. Even when it comes to sitting through ads in order to see trailers, the men lead the women 67 percent to 58. This is all seen as good news by IAB VO and General Manager Anna Bager. “The male demographic is coveted by movie marketers,” she told the Hollywood Reporter. “This study clearly shows that mobile is a crucial pathway for movie studios to reach men, whether they are promoting the latest action flick or a serious drama.” Well, as long as they’re not relying on those men to buy their movie tickets on the device, of course.

Health & Fitness

Nike’s Android app is bricking its $350 Adapt BB self-lacing shoes

A firmware update for Nike's new self-lacing Adapt BB shoe appears to be bricking the $350 footwear for some owners. Android users have said the Nike app no longer pairs with the shoe, rendering the tightening mechanism useless.
Home Theater

The first reactions to Captain Marvel are out of this world

Academy Award winner Brie Larson will play Captain Marvel in the upcoming Marvel Studios movie hitting theaters in March 2019. Here's everything we know about Marvel's first female-led superhero movie.
Movies & TV

Best new shows and movies to stream: Deadpool 2, The Umbrella Academy, and more

Need something to watch this weekend? Check out our list of the best new shows and movies to stream right now. On the list this week: Deadpool 2, The Umbrella Academy, Lorena, and more.
Home Theater

The best movies on Netflix in December, from 'Buster Scruggs’ to 'Roma'

Save yourself from hours wasted scrolling through Netflix's massive library by checking out our picks for the streamer's best movies available right now, whether you're into explosive action, witty humor, or anything else.
Movies & TV

J.J. Abrams wraps production on Star Wars: Episode IX with a heartfelt message

Star Wars: The Force Awakens director J.J. Abrams has wrapped production on Star Wars: Episode IX, which he directed and co-wrote. Here's everything we know about the movie before it premieres in December 2019.
Mobile

Protect and style your Samsung Galaxy S10 with the best cases and covers

If you've splashed the cash for a shiny new Samsung Galaxy S10, then you'll want to take steps to protect your investment. With a metal frame and glass curves, the S10 needs some cover. Check out the best Samsung Galaxy S10 cases.
Mobile

Where to buy the Samsung Galaxy S10, S10 Plus, and S10e in the U.K.

The Samsung Galaxy S10, S10 Plus, and S10e have all been officially announced and can be pre-ordered right now, with deliveries expected on March 8. If you're in the U.K., this is where you need to go to buy one.
Mobile

You can now pre-order the Samsung Galaxy S10, S10 Plus, or S10e

The Samsung Galaxy S10 is one of the most-anticipated phones of the year, offering a new chipset, beautiful display, and more. Now that the phone has been announced you might be wondering where you can get it for yourself.
Mobile

Sony partnership with Light aims to take smartphone photography to new heights

Smartphone photography is in its ascendancy, and a new partnership between Light and Sony hopes to lift it to new heights through the development of multi-image sensor solutions for smartphones. We spoke to Light to find out more.
Mobile

Samsung Galaxy S10 vs. Google Pixel 3: Can Samsung beat the stock Android king?

The Samsung Galaxy S10 is here, offering modern specs, a beautifully high-resolution display, and an edge-to-edge design with a small cutout in the display for the front-facing camera. But can the phone take out the Google Pixel 3?
Deals

Protect your iPhone or iPad with the IPVanish VPN, on sale through February

One of our favorite virtual private networks for iPhones and iPads, IPVanish, is now offering a huge discount on its two-year subscription as part of its 7th-birthday promotion. Read on to find out more about how this VPN works and how you…
Mobile

Verizon is launching real standards-based 5G in 30 cities in 2019

Verizon is in the midst of a massive 5G rollout. In addition to fixed 5G service, it will also begin deploying mobile 5G in the coming months. Here's everything you need to know about Verizon's 5G network and when it will be in your town.
Deals

Stay fit and save cash with our top 10 affordable Fitbit alternatives

As much as we love Fitbits, they're rather expensive. If all you want is a simple activity tracker, however, then check out these great cheap Fitbit alternatives. With offerings from brands like Garmin, you don't need to pay full price.
Mobile

Samsung Galaxy S10e vs. OnePlus 6T: Can the Flagship Killer survive?

The Samsung Galaxy S10e is the new affordable flagship on the block, but at $750, it's $200 more than the OnePlus 6T. Does the Flagship Killer stand a chance against the new generation of flagship devices? Let's take a closer look.