Universal Music Group and mobile digital content provider MobiTV today announced a partnership under which subscribers of MobiTV’s programming will begin having immediate access to more than 1,100 music videos from Universal’s vast archives.
More than 375 Universal artists will have their full length videos showcased, MobiTV said. Subscribers will have unlimited access to these videos over four branded channels focused on hip-hop, pop, rap, rock and metal and alternative.
MobiTV’s offerings are available in the U.S. through Sprint, Cingular, Alltel and several regional carriers.
“Universal is an ideal music partner for us, allowing MobiTV customers access to a roster of incredible music talent,” said Phillip Alvelda, Chairman and CEO of MobiTV. “This alliance with Universal further illustrates our commitment to deliver the very best music content, and provides our subscribers and carrier partners all the great content that drives enjoyment and usage.”
“MobiTV is one of the key innovators in the delivery of broadcast media over the mobile networks,” commented Larry Kenswil, President of Universal Music Group’s eLabs. “Distributing our music videos through MobiTV enables us to reach hundreds of thousands of music lovers through the mobile platform.”