More ‘Buy’ buttons coming to Twitter after Stripe simplifies mobile payments

Twitter may eliminate its 140-character limit on direct messages
Twitter users could be about to see an uptick in the number of “Buy” buttons in their feeds after online payments startup Stripe launched a new tool that lets merchants more easily sell their wares via tweets.

Called Relay, the feature allows sellers to include a Buy button in a tweet touting one of its products. When a user taps on the button they’ll have the chance to order the item direct from the app – in other words they won’t have to leave Twitter to complete the transaction.
twitter stripe buy button

Relay stores shoppers’ credit card information so you’ll only have to enter it the first time you make a purchase.

Stripe’s new offering should prove useful for Twitter as it brings more functionality to its service while holding buyers within its app rather than losing them to merchants’ webpages.

For merchants, Relay offers a simple way to bring a fast and convenient shopping experience to a large audience, which could of course lead to a marked increase in sales.

While Stripe has tapped Twitter as a launch partner for Relay, there’s no word yet on when other similar apps might have a chance to incorporate the tool.

Explaining the thinking behind Relay in a message posted on Monday, Stripe said many of today’s e-commerce sites suffer through “10-step shopping carts, mandatory account signup [and] slow page loads.”

It said that the majority of mobile shopping sites are “fundamentally the same as the desktop sites that preceded them,” claiming that this explains why 15 percent of online purchases come from smartphones despite such devices representing 60 percent of browsing traffic for shopping sites.

Sellers already using Stripe’s tool to offer shopping opportunities via Twitter include the likes of eyewear firm Warby Parker and department store Saks Fifth Avenue.

Twitter has already been testing a Buy button with selected partners, however, Relay makes it far easier for any seller to offer their products from within the social media app. For example, merchants can upload product catalogs from which items can then be selected for embedding into tweets.

E-commerce initiatives are gaining in importance among social media companies, with the likes of Facebook and Pinterest examining ways to make their respective services more central to people’s daily lives in a bid to boost both their popularity and income.

For now, the Relay-powered Buy button only works for U.S.-based Twitter users though should be rolled out on a wider scale over time.

Product Review

You don't need Alexa in your microwave, but you'd be surprised what she can do

Amazon has added to its long portfolio of products with the AmazonBasics Microwave, a small appliance that works with Alexa. We took the microwave for a test drive to find out more.
Emerging Tech

Of all the vape pens in the world, these 5 are the best

Vaping concentrates has become significantly more popular, especially among those that use cannabis for medicinal purposes. But don’t use just any vape pen: we found these five devices to be our favorites in 2018.
Social Media

Build a wish list and shop videos with Instagram’s latest shopping update

Eyeing a product on Instagram? Now there are more ways to shop from the social network. Instagram just rolled out options to save products in a collection as users can also now shop from videos.
Home Theater

From the Roku Ultra to the Fire TV Cube, these are the best streaming devices

There are more options for media streamers than ever, so it’s more difficult to pick the best option. But that’s why we're here. Our curated list of the best streaming devices will get you online in no time.
Mobile

T-Mobile OnePlus 6T phones get some improvements in update

The new OnePlus 6T continues OnePlus's tradition, coming with flagship power, camera performance, and the gorgeous design you want -- but for under $600. Here's everything you need to know about the OnePlus 6T.
Smart Home

You can now make Skype calls on Amazon Echo devices

Amazon's Alexa can now make video and voice calls with Microsoft's Skype audio and video calling. Alexa-enabled devices can make voice calls. Alexa devices with video can make video calls to computers, mobile devices, and Xboxes.
Mobile

Google replaces its classic Search page with Discover on mobile devices

As part of its 20th anniversary, Google unveiled its plans to improve Search, starting with its Google Feed. Now known as Discover, the update brings along a redesign to help you find content that aligns with your interests.
Mobile

Sprint offers holiday buy one, get one free deal for iPhone XR lease

After months of rumors and speculation, Apple has finally taken the wraps off of the new iPhone XS, iPhone XS Max, and iPhone XR. Now that the phones are out, you might be wondering how you can get them for yourself.
Smart Home

All the best Amazon Black Friday deals for 2018

Amazon may be an online-only retailer, but that doesn’t mean its Black Friday sales are anything to sniff at. In fact, due to its online status, Amazon has huge flexibility with the range of products and deals it can offer. Here's our…
Home Theater

Set your ears free with the best completely wireless earbuds

If you can't stand the tangle of cords, or you're just excited about completely wireless earbuds, you're going to need some help separating the wheat from the chaff. Our list serves up the best wireless earbuds around.
Deals

The best Target Black Friday deals for 2018

The mega-retailer opens its doors to the most competitive shoppers at 6 p.m. on Thursday, November 22, and signs indicate that the retailer means business this year. We've sifted through all of the deals, from consumer electronics to small…
Mobile

How to find a lost phone, whether it's Android, iPhone, or any other kind

Need to know how to find a lost phone? We have a simple guide right here that will help you to locate your lost or stolen phone using both native and third-party apps and services, whether it’s a smartphone or an older model.
Deals

Cyber Monday 2018: When it takes place and where to find the best deals

Cyber Monday is still a ways off, but it's never too early to start planning ahead. With so many different deals to choose from during one of the biggest shopping holidays of the year, going in with a little know-how makes all the…
Social Media

Time alerts put the brakes on Facebook consumption, are rolling out now

Just how much time do you spend scrolling through the Facebook feed? Facebook will now tell you. The new features also include daily alerts that tell users when they've spent too much time on the social network.